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Work Background
Coppin State UniversityMarketing Coordinator
Oct. 2023Baltimore, Maryland, United States
IQ SolutionsSenior Social Media Associate
Apr. 2021 - Jun. 2023Rockville, Maryland, United States-Leveraging data to understand content performance each social media platform to improve engagement rate by 30% month over month. -Developing strategy and online campaigns, effectively increasing followers by 9,000 plus and driving brand awareness. -Authoring brand short form and long-form content for Combat COVID, a comprehensive, nationwide campaign for clinical trial recruitment under the Federal COVID-19 Response initiative. -Drafting strategic briefs for creative teams and content calendar for timely production. -Optimizing social content creation through social listening and brand health analysis. -Executing social media research programs including social listening, hashtag tracking, influencer identification, and monitoring media and news information. -Reporting monthly and quarterly metrics to assess the performance of content across platforms. -Working collaboratively with Creative, Media, and Multicultural Outreach team to identify key players and coordinate tasks for campaigns. -Designed and executed national social media strategy across social media platforms. -Managing social media planning for executing marketing strategies and community management. -Develops strategic communications for national campaigns across digital channels for the Administration for Strategic Preparedness and Response (ASPR), the National Institute Deafness and Communication Disorders (NIDCD) to increase awareness and uptake of COVID-19 therapeutics, foster engagement with NIDCD research and resources, and promote awareness and education of communication disorders, respectively.
Dominion HospitalEducation Coordinator
Apr. 2018 - Apr. 2021Falls Church, Va• Collaborated with assigned patient's treatment team to determine patient's educational needs, and advocate for mental health needs in the classroom. • Communicated with the patient's school to gather information about educational needs, and make recommendations for special education services or recommend accommodations to aid the student in a classroom.
• Implemented and maintained an organized record system for 45 patients on caseload.
• Designed and organized group sessions focussed on school-related issues, and assisted with creating a summer curriculum to support patients' learning needs and prepare for the transition back into school after a summer break. • Cooperated with patient's multidisciplinary treatment team to determine patient's educational need, and communicated relevant information to patient's school. • Developed and maintained a cooperative working relationship with local, and private schools to develop a plan to transition patients into a learning environment. • Established a system of staff communication that ensured proper implementation of treatment plans, and comprehensive patient care.
• Created parent distance learning survey to gather relevant information, and observations of a patient in the distance learning setting.
• Aids with creating a summer curriculum to support patients' learning needs, and prepare them for the transition back into school after a summer break. • Designing and controlling group sessions focused on school-related issues and socio-emotional learning to assist patients with the transition back into the classroom.
• Cooperates with patient's multidisciplinary treatment team to determine educational needs, and communicate relevant information to patient's school. • Conducting an initial education assessment and a final report for each patient to determine educational needs, and offer recommendations for accommodations based on assessment.
Dominion HospitalLead Social Media Marketing Specialist
Jan. 2018 - Apr. 2021Falls Church, Virginia, United StatesGrew organic following on Facebook, and Instagram on all social channels by 140%. Identifying a more accurate target customer base increasing retention by 15%. Directed social media campaigns that created a 30% increase in overall customer engagement.
Created and ran Facebook ad that generated 200% increase in patient census and yielded seven direct admits. Collaborated with the marketing team to develop brand awareness, improve marketing efforts, and increase leads through social media. Assessed the effectiveness of the strategy to reinforce or refocus key messages about the hospital’s mental health programs. Prepared monthly and quarterly reporting of social media metrics to assess the performance of content across platforms. Generated, edited, published, and shared daily content original text, images, video, and HTML that builds meaningful connections encouraging community members to take action. Established and analyzed social media metrics to assure the content is engaging and seen by the targeted audience. Utilized and employed analytical tools such as Google Analytics, Sprout Social, and Facebook Insights to monitor, and evaluate its social media performance.
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