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Work Background
Patina Content StudioCo-Founder / Strategy & Partnerships Lead
Mar. 2022Knoxville, Tennessee, United StatesPatina Content Studio connects outdoor living brands, companies, and products to consumers who crave stories, ideas, inspiration, and how-to content for their outdoor lifestyles.
MtoM ConsultingSenior Advisor
Jan. 2021 - Mar. 2022Washington DC-Baltimore AreaMtoM Consulting LLC is a digital marketing agency specializing in social media, content creation, and influencer marketing. MtoM has an unparalleled track record providing digital marketing products and services with a team of content creators specializing in video, photography, graphic design, virtual event production, and more.
Nice Work CompanyFounder & Principal
Sep. 2007 - Mar. 2022Washington D.C. Metro AreaAs a small business owner and manager, I engage in a wide range of business development and leadership activities and provide expert guidance for branding, marketing, and consumer engagement initiatives. - Business Development: Grow revenue with a robust and diversified client base, including. media, entertainment and arts organizations as well as corporate, non-profit and NGO clients, notably Discovery, HGTV, Food Network, Travel Channel, Alaska Public Media, Story District, and Visit Knoxville. - Leadership: Improve business operations as a motivational director, coach, and cross-functional team builder. Expand the business's resourcefulness by managing a virtual team of designers, writers, producers, and content creators.
- Marketing: Review clients' marketing and communications programs and deliver strategic and tactical recommendations to meet revenue and market share goals. - Strategy: Improve clients' productivity and revenue generation by combining traditional marketing tactics with multi-platform approaches, including content marketing, digital/social media, and virtual events.
Scripps Networks InteractiveSenior Vice President, Marketing & Communications, HGTV
Jan. 2000 - Jan. 2007Knoxville, Tennessee Area- Management: Strengthened the company's investment in HGTV, a brand earning $500 million in annual revenues, and oversaw a 10-member team as well as two external advertising and public relations agencies.
- Brand Strategy: Directed quarterly brand and tune-in campaigns from concept through implementation and measurement of results. - Audience Development: Increased audience engagement with HGTV brand by developing innovative consumer marketing, media relations and program publicity strategies. Propelled HGTV into prime time Top 15 and upscale women Top 5 rankings with 21 consecutive month-over-month ratings increases. Developed multi-platform viewer engagement strategy for launch of HGTV Design Star, becoming the highest-rated series in network history. - Budget Management: Successfully managed annual marketing budgets ranging from $5-$30M.
Oxygen MediaVice President, Distribution Marketing
Jan. 1999 - Jan. 2000Greater New York City Area- Formulated robust marketing and communications strategies for both corporate and local distribution campaigns. - Created affiliate launch kits, trade advertising, promotions and other collateral with oversight of three-member team.
- Partnered with Affiliate Sales to align tactics, produce business presentations and structure customized promotions. - Organized network’s participation in trade shows and other special events.
- Secured distribution to 30M households within 24 months through design and execution of aggressive marketing and sales tactics.
Discovery CommunicationsDirector of Marketing & Field Relations, Discovery Pictures
Jan. 1996 - Jan. 1999Washington D.C. Metro Area- Business Development: Opened new revenue streams through global distribution of IMAX and documentary feature films. Produced global trade and consumer marketing campaigns for Discovery Pictures' first two IMAX films, Africa's Elephant Kingdom and Wildfire: Feel the Heat, as well as feature-length documentary, The Leopard Son. - Project Management: Ensured fulfillment of exhibition contracts.
- Public Relations/Communications: Garnered national and local media coverage to engage audiences.
- Management: Supervised three Field Relations Managers responsible for implementation of cross-promotions with advertisers, theaters, and media outlets.
- Revenues: Enhanced returns on marketing investment by cultivating synergies between film venture and Discovery's television networks, websites, publications and retail stores.
Discovery CommunicationsSenior Manager of Marketing & Sales Development / Affiliate Marketing Manager
Jan. 1991 - Jan. 1996Washington D.C. Metro Area- Marketing Strategy: Designed marketing strategies and brand-defining national and local promotions for the re-launch of TLC. Expanded network distribution and advertising sales through implementation of marketing campaigns and special promotions
- Project Management: Supported the growth of program sales revenue by assisting in the creation of Discovery's award-winning exhibitions at international television markets, MIP-TV and MIPCOM. Directed creative development for affiliate and consumer advertising programs. Won CTPAA Beacon Award for outstanding public affairs campaign.
- Business Development: Forged key industry partnerships with businesses and organizations.
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