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Work Background
NeuroXplorersFounder
Jan. 2020United States, MiamiPioneered the first innovation lab in the region, engaging neurodivergent talent to solve business challenges. We operate two units: Creative Ideation and Branding & Communication, transforming cognitive diversity into a strategic lever for measurable market differentiation.
Business Impact:
Growth: Scaled team from 3 to 25 collaborators (50% neurodivergent talent) and achieved 100% YoY revenue growth in 2025.
Financials: Achieved a positive P&L and full financial sustainability by Year 3.
Partnerships: Secured major contracts with SAP, AB InBev, UN, Kimberly-Clark, Cencosud and Credicorp.
Recognition: Awarded "Most Inclusive Startup," backed by the US Government, EU, and UNHCR.
Grupo ArcorLatin America Marketing Director
Jul. 2017 - Sep. 2019ArgentinaLed the Confectionery Business Unit for Latin America, defining strategy, innovation, and P&L oversight across the region.
Key Achievements:
New Revenue: Led the entry into a new segment for young adults, generating +$12M revenue across 8 countries.
Brand Expansion: Launched Natural Break (healthy snacking), driving an 80% increase in income and profits by repositioning the portfolio for the future.
Market Share: Expanded the premium gum segment across 5 markets, capturing a 10% market share increase (2019 vs 2018).
Process Optimization: Overhauled communication workflows, resulting in a +$8M revenue uplift via a consumer-validated regional gum campaign.
Grupo ArcorMarketing Director
Jan. 2014 - Jul. 2017PeruReported to the GM, overseeing annual marketing plans, brand value creation, and cross-functional team leadership (Sales, Ops, Admin).
Key Achievements:
Profitability: Increased contribution margin by 12 percentage points and sales by 10% via a strategic pricing and cost-savings program.
Efficiency: Implemented "New Ways of Working" with Ops/R&D; accelerated innovation to launch 30 new products in 2015, beating sales plans by 28%.
Crisis Management: Led the strengthening of local brands during a 15% currency devaluation, achieving 35% growth over targets.
Leadership: Ranked highest among peers (8.5/10) in the corporate 360 Leadership Program.
Grupo ArcorProduct Manager
Apr. 2010 - Dec. 2013Peru, LimaManaged product lifecycle, R&D alignment, and agency relationships for the confectionery portfolio.
Key Achievements:
Launch Excellence: Launched Topline (sugar-free gum), capturing 25% market share in year one and exceeding sales projections by 36%.
Awards: Won a 2010 Effie Award for Best Launch in Peru.
Strategic Alliances: Negotiated a co-branding partnership with Inca Kola (Coca-Cola Co.), doubling brand sales year-over-year.
Portfolio Management: Restructured the Halloween portfolio, increasing contribution margin by 10 percentage points.
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