RBAssistant Brand Manager - Cillit Bang & Marc
Jan. 2015 - Aug. 2015Istanbul, Istanbul, Türkiye- Launched Lavatory Care segment under Cillit Bang with unified claim and communication campaign under the full portfolio - Relaunched both Cillit Bang and Marc Surface Care portfolio with new power claims and renovated pack design for both brands - Analyzed household cleaners market to identify potential expansion areas; developed new product and launch plan (formula & packaging & claim & pricing & media) for profitable portfolio growth in 2016