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Work Background
Marketing Director
IndiviorMarketing Director
Jan. 2024 - Jun. 2025Richmond, Virginia, United States · HybridLead customer insights and strategic planning for US Addiction Sciences business working with US leadership and global brand teams
Associate Marketing Director
IndiviorAssociate Marketing Director
Oct. 2020 - Jan. 2024Richmond, Virginia, United States
Senior Marketing Manager
IndiviorSenior Marketing Manager
Mar. 2019 - Oct. 2020Greater Richmond Region
Brand Manager
IndiviorBrand Manager
Jun. 2017 - Feb. 2019Richmond, Virginia
Brand Manager - Sensodyne
GSKBrand Manager - Sensodyne
May. 2016 - May. 2017İstanbul, Türkiye
Brand Manager - Nurofen Analgesics
RBBrand Manager - Nurofen Analgesics
Aug. 2015 - May. 2016Istanbul, Turkey- Expanded into the Severe pain territory with 2015 launch of Nurofen Plus through identifying KBDs and activation plan - Created Nurofen megabrand by expanding the Nurofen Cold and Flu equity to Pain management via megabrand communication and detailing plot plan
Assistant Brand Manager - Cillit Bang & Marc
RBAssistant Brand Manager - Cillit Bang & Marc
Jan. 2015 - Aug. 2015Istanbul, Istanbul, Türkiye- Launched Lavatory Care segment under Cillit Bang with unified claim and communication campaign under the full portfolio - Relaunched both Cillit Bang and Marc Surface Care portfolio with new power claims and renovated pack design for both brands - Analyzed household cleaners market to identify potential expansion areas; developed new product and launch plan (formula & packaging & claim & pricing & media) for profitable portfolio growth in 2016
Assistant Brand Manager - Vanish & Woolite
RBAssistant Brand Manager - Vanish & Woolite
Jan. 2014 - Dec. 2014Istanbul, Istanbul, Türkiye• Analyzed and optimized promotion structure of Vanish megabrand (Laundry Stain Remover + Curtain + Carpet Cleaner) to drive NR and share growth • Developed and presented the Vanish 2015 plan to top management answering the across segment issues; with united source of volume and strategy under one BDI through innovation across all segments
Marketing Trainee - Finish
RBMarketing Trainee - Finish
Sep. 2013 - Dec. 2013Istanbul, Turkey
Marketing Trainee - Strategic Alliances & Market Research
RBMarketing Trainee - Strategic Alliances & Market Research
Jan. 2013 - Sep. 2013Istanbul, Turkey
Intern - Dettol & Veet
RBIntern - Dettol & Veet
Dec. 2012 - Jan. 2013istanbul, turkey
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