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C-level Executive
Geos
Work Background
NEO Merchants CapitalDirector of Strategy & Growth
Jan. 2025
Saudi Esports FederationSenior Manager, Strategy & Marketing Consultant
Aug. 2024 - Dec. 2024Riyadh, Saudi Arabia
Freezoner360Director of Operations
Apr. 2024 - Sep. 2024Dubai, United Arab Emirates
Tadweem SASenior Marketing Manager
Apr. 2022 - Jan. 2023Also Managing Khairuk Project
- Conduct general market research to keep abreast of trends, target personas and competitor’s marketing movements
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Upgrading all marketing collaterals & branding set to match the business needs & strengthen positioning.
- Full Accountability for the Marketing function of the company - Lead teams of digital marketing, communication, PR & Customer service - Full crafting internal & external marketing communication plan from concept to the execution in KSA Market - Worked on Stores concept, strategy & Plan - Optimize marketing activities to achieve monthly budget that complement with yearly budget - Collaborate with senior managers in the development of performance goals and long-term strategic collaborations.
Digital Transformation
- Set and applied digital marketing strategy and budget allocation across all digital channels strategy classified into marketing funnel stages
- Created a performance matrix to analyze and track the results on daily, weekly and monthly basis - Raised the number of generated leads with +80% to +95% gradually - Expanded the lead generation digital channels from 1 channel to 7 channels including: (Snapchat, TikTok, Instagram, Twitter, Facebook, WhatsApp and Google)
- Expanded the targeted cities in Saudi Arabia from 3 cities to 21 cities in coordination with logistics BTL On Ground Campaigns - Khairuk Haj 2022 Campaign with the national donation platform, Mwan & جمعية مراكز الاحياء (#ليكن-احرامك-صدقة)
- Ministry of Environment water & agriculture’s awareness campaign in 7 cities that attracted 15,000+ (#تحتاج-وقفتك) participators to engage citizen & raising environmental awareness of sustainability that complement with Saudi Vision of 2030 - National Center for waste management Awareness Campaign (#Reduce_Reuse_Recycle) (#قلل-كرر-دور) in 15 cities in KSA with total no. of visitors 14,504
أكاديمية إعمل بيزنسRegional Strategic Marketing Director (Egypt, KSA & Gulf)
May. 2021 - Feb. 2022Cairo, Egypt- Setting up the marketing strategy for the company including both traditional and data driven techniques. Bridge the gap between the Strategy and Execution.
- Develop Vision, Mission, Core Values, Brand Values, educational Values, objectives & KPIs.
- Developing Business, Marketing & communication strategies with Marketing activities planning; building positive relationships with stakeholders in Egypt and Gulf areas, including governmental sectors, corporates, NGO’s and chambers of commerce. - Analyze consumer behavior & marketing information and adjust marketing campaigns accordingly - Responsible for strategic marketing: Segmentation, targeting & positioning of our products & services. - Building marketing strategies, pricing, tactics & MARCOM “Go-To-Market” plan. Preparing 360 marketing plan (internal & external), performance and target figures on monthly reports as required and monitor the marketing budget on a quarterly and annual basis
- Deploy successful marketing campaigns and own their implementation from ideation to execution in coordination with sales and business development director for promotion and collaboration plans.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Design Loyalty program to EBA Club & Community.
- Oversee and approve marketing material. - Measure and report on the performance of marketing campaigns, gain insight and assess against goals - Identifying services improvements, new products by remaining current on, market trends, activities and competition & Promotion analysis. - Lead product development workforce team (Website, mobile app & Content).
- Oversee All Digital Marketing team, activities, build up digital strategy, content plan for Egypt & KSA markets - Manage team of (Executive, Sr. communication Specialist, marketing intelligence, Marketing project manager, Product Development Manager & Digital Marketing Team)
- Create business process, governance of organization...etc.
Genena GroupHead of Strategy & Planning (Decision Making Support unit for Ahmed Genena)
Jan. 2020 - Dec. 2020Cairo, EgyptGenena Group (Genena Mall, Genena City Sharm El Sheikh, INMA Construction, INMA Property for Facility Management, INMA Development “Trivium, Trivium Square & Trivium Zayed”, Tseppas) - Managing team of 12 Subordinates (analysts, researchers, follow-uppers) responsible for the delivery of insights through assessments, weekly reports, dashboards and profiling pieces for both consumer and enterprise
- Opportunity assessment & support decision making of the owner. Collect and interpret information, studying market conditions and consumer behavior to help business make less risky decisions and assess the potential sales of products and services, & entering new markets, include forecasting & monitoring sales trends, gathering consumer & competitor data, preparing reports for management and utilizing statistical software for data analysis. - Measure the effectiveness of marketing programs and strategies, advertising, marketing & communications strategies
- Ensure we spend our marketing budget efficiently & we target our audience through successful campaigns.
- Preparing key performance indicators (KPIs) for overall Marketing & business activities
- Monitoring the implementation of strategic business plan with the related initiatives and aspirations
- Oversee Marketing plan for Genena Mall, Genena City Sharm El Sheikh, Trivium, Tseppas … etc. - Participated in the Strategic committee for creating Strategic mix, mission, vision, values, objectives, KPIs ... etc.
- Corporate Governance, Developing Corporate Policies & Procedures aligned with Corporate Strategic Mix.
Bassmat | Integrated AgencySenior Strategic Marketing Manager
Feb. 2018 - Oct. 2019Saudi ArabiaMarketing Manager who is working on creating strategies, activation along with creative idea to boost online, digital & on ground campaign for maximum engagement & result. Furthermore, Remotely leading team located in KSA & follow up on execution. 2 major campaigns:
1- Yatek Khairha #الله_يعطيك_خيرها an initiative by Disabled Children’s Association & General Directorate of Traffic “KSA” to raise awareness of driving safe, traffic prevention & precautions.
2- Prevention is the Objective #الوقاية_هي_الغاية is initiative by Saudi Civil Defense to raise awareness of fire & safety.
Integrated Marketing FoundationMarketing & Business Skills Trainer
Jan. 2018 - Oct. 2020Cairo Governorate, Egypt- Marketing & Social Media Training - Business Soft Skills Training
iNetworksMarketing Manager
Feb. 2017 - Feb. 2018Dubai, United Arab EmiratesiNetworks is Startup technology solution providers (software, mobile apps, e-commerce …etc.), located in Dubai, UAE * Strategist, Product, Application Development & Brand Manager: Application Development of “RaonaQ” E-commerce marketplace for design, décor & furniture*
all marketing strategy & stuff marketing related has been prepared to make e-market place ready for investor. responsible for managing the brands' marketing initiatives using market research and analysis to create, develop and implement strategic marketing plans to meet organizational objectives on Egypt, UAE & GCC markets. Managing team of Marketer, creative art, UI/UX & copywriter. - Establish marketing goals, Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
- Content Marketing strategy and implementation, Social Media Planning, management & Advertising
- Develop marketing budget and control the allocation to generate the highest ROI (return on investment) and set the customer acquisition cost - Head the creative process in coordination with the brand management team and external agencies to develop successful campaigns - Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects - Track all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
NielsenSenior Marketing Researcher | Consumer Insights | B2B | Freelancer
Jan. 2017 - Nov. 2020EgyptWorking on different projects as assigned in different industries (FMCG, Retail, Services, B2B, B2C ...etc)
- Consumer Insights - Qualitative & Quantitative Researcher
- Data Analyst
Skydive Qatar (+Maldives & North Cyprus)Senior Marketing Communication Manager
Feb. 2016 - Feb. 2019Doha, QatarFB: https://goo.gl/L192fw - Marketing study of Qatar Market & Consumer behavior - Full Brief of Brand & CI along with co. profile
- Marketing Strategy, Plan & Tactics on SM Channels (Facebook, Twitter, Instagram & Snapchat).
- Initiate SM Channels Campaigns, Content plan, Ads, Moderation & Reporting bi-weekly KPIs report to monitor performance & evaluate event’s marketing campaigns.
- Execute online & offline Marketing initiatives, integrate online & new Media
- Planning ATL, BTL & TTL campaigns
- Planning & Selecting for booths location matching our target segment. Booths location (Qatar Foundation, Novo Cinema in Pearl, Helton Doha …etc. - Managing the creative team & Liaising with/and answering inquiries from Media, individuals, and other organizations via telephone, mail, media & press interviews (Qatar National TV, AL Raay Newspaper, EL Sharq News …etc).
- Organize and Manage Event, marketing communication activities, managing public relations & preparing Press Conference in Sheraton Doha & Speech for the board members.
- Managing the production of marketing materials, including artwork, posters, flyers, e-newsletters …etc - Assist in producing detailed presentations, proposals, creating slogans, catchphrases & messages.
PwCMentor at Mentor-ship Program
Feb. 2014 - Aug. 2014City Stars, Nasr City, Cairo- 'Mentor' at "PwC's Special Competition" (the Price WaterHouse Cooper Co.) which aims to create a new generation of entrepreneurial leaders committed to the triple bottom line (people, planet, profit) under the theme of providing the most sustainable and innovative "Waste Collection & Recycling Solutions". - Implementing Lean Stack Management for Start ups...
CMA CGMSenior Export & Import key Account
Jul. 2006 - Jun. 20095th Settlement - New CairoExport & Import Key Account CS & Inside Sales Serve as Customer Service Team leader for managing about 200 Export Clients with monthly volume 1500 TEUS. Promoted to lead & train junior team of 4 employees as Customer Service Coordinators. Collaborate with Customer Service Manager to create strategic plans to enhance customer satisfaction. Work closely with other departments to promote sales contests, clarify information, and distribute reports. Gather, analyze, and report daily/weekly/monthly sales and service statistics. - Talent for identifying customer needs and presenting appropriate company service offerings. - Contributed to increasing yearly volume 25% by assisting in execution of aggressive sales plans.
- Instrumental in improving customer-satisfaction ratings through quality control, problem solving, suggestion, development & implementation of new reporting procedures.
- Increased employee knowledge by assisting with development & implementation of Service-awareness program & monitor all the C/S procedure & responsibilities to make sure that they are carried out smoothly.
- Expert in shipping sales organizations through strategic marketing, tactical sales, and key account management.
CMA CGMMarketing Communication, Business Development & Quality Team Leader
Jun. 2006 - May. 2016Cairo, EgyptResponsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluating customer research, market conditions, competitor data and implementing 52 weeks marketing plan changes as needed. Overseeing all marketing, advertising and promotional staff and activities. - Handel, execute & develop all marketing activities (Events organizer, marketing segmentation, competition analysis, monitoring budgets, sales performance auditing).
- Preparing marketing reports by collecting, analyzing, and summarizing sales data & providing regular reports/reviews to senior management on business development activities. - Supporting sales staff by providing sales data, market trends, forecasts, account analyses, new Services information; relaying customer services requests & Surveys.
- Maintaining all business development, tracking mechanisms, including proposals presentations, press releases, success ratios, sales processes. Business Development & Quality Team Leader - Ensure Compliance with HO work processes and KPIs Reporting.
- Seek new ideas for developing the business of CMA CGM Egypt, Sudan & Logistics.
- Business Process Management enhance effectiveness & create safety valves to improve processes, workflow, manual matching with ISO & international Standards.
- Preparation for the ISO Audit “ISO 9001:2008 certificate of CCMSA”… ISO surveillance team
Integrated VisionsE-Marketing Co., Admin. & HR
Oct. 2004 - Jul. 2006Anwar El Mofti St., Nasr CityE-Marketing Supervisor (ATC Arabian trade center, E-Market place), Project administrator & team leader, CRM system managing, liaise workflow between buyer & seller. - Project administrator & team leader, CRM system managing, liaise workflow between buyer & seller.
- Business Newsletter Publisher & Task Manager.
- Translating & Rewording Different Business & Marketing Docs. HR & Administration Officer “covering 3 functions” Recruiting, Training & Personnel (Payroll system, Policies & procedures, Managing Monthly Progress Report (MPR) of personnel) Other tasks - Software testing and reporting Bugs.
- Active member in SPI team (Software Programme Implementation/improvement) taskforce. - Prepare project presentation & DEMO using MS Power point, in addition to presenting any new policy, project demo and project launching for internal and external clients.
Integrated VisionsAdmin. & HR Coordinator
Jan. 2004 - Dec. 2006
NEO Merchants Capital
Riyadh, Saudi Arabia
Saudi Esports Federation
Riyadh, Saudi Arabia
Freezoner360
Dubai, United Arab Emirates
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