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Work Background
Kredivo GroupSenior UX Writer
Sep. 2022 - Dec. 2025Contributed in the end-to-end development and launch of multiple Kredivo app features from iteration to production, driving measurable business impact. Key contributions include: QRIS, KrediShield (insurance), and virtual account checkout for e-commerce (Shop at). These, along with several other product revamps, contributed to significant growth, higher engagement, and a notable increase in transaction volume across the platform.
QoalaUX Writer
May. 2021 - Sep. 2022IndonesiaDeveloped and launched a UX Copy Style Guide for Qoala and Qoala+, ensuring consistent brand voice and tone. Standardized microcopy practices across multiple business units, including Qoala, Qoala+, and the Partnership Dashboard. Kickstarted and supported the Qoala App Malaysia Desktop Project, successfully released in July 2022. Implemented Airtable integration to streamline microcopy updates across teams in real time. Achieved 100% completion rate for ad-hoc task deliverables.
SoundfrenUX Writer
Nov. 2020 - Mar. 2021Owned responsibility for all in-app microcopy and copy revamps, ensuring clarity, consistency, and user-centered communication. Conducted A/B testing on copy to optimize user engagement and improve product performance. Collaborated closely with the product team in problem-solving sessions and agile scrums. Partnered with the marketing team as a key contributor, supporting campaign execution, proofreading copy, and providing product insights aligned with market needs. Led and supported campaign planning for Soundfren, including LuckyFren (successfully launched) and TAKE1 (pre-launch phase). Proposed and drafted the addition of a Help Page for Soundfren to improve user support and overall experience.
Booking.comUX Writer
Aug. 2019 - Mar. 2020Greater Jakarta Area, IndonesiaCreated and deployed microcopy for BookingLokal.com customer site, extranet, and app, ensuring clear, user-friendly experiences aligned with the brandโs tone of voice and positioning. Planned and executed App Store Optimization (ASO) for Google Play, leveraging targeted keywords to increase app visibility and search ranking. Collaborated with the marketing team to craft push notification copy in line with the marketing calendar, driving user engagement and retention.
VerikoolUX Writer
Oct. 2017 - Feb. 2019Greater Jakarta Area, IndonesiaResponsible for creating content and UX writing across website, app, and social media to ensure the best user journey and clear communication with users. Also manage SEO for web and app, along with App Store Optimization (ASO)
Team FlashContent Manager
Nov. 2016 - May. 2019SingaporeWorking as a contributor for Singaporean's esports organization. Executing contents and copies for the community needs Managing content for Team Flash's needs and updates on social media. Also working as Team Flash's delegate for Indonesian esports events.
FleishmanHillardPublic Affairs
Jun. 2016 - Nov. 2016Greater Jakarta Area, IndonesiaThe work scope goes from media monitoring, policy monitoring, research, press related activities such as following up media, press conference, press release making and translating, advocacy and campaign for brands and causes and also event management. Handling major clients from wide scale of business from tech, beauty, government regulations to crisis management.
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