Review marcomAccount Director
Mar. 2021 - Mar. 2022Cairo, Egypt- Managed branding campaigns and event marketing initiatives in print, video, web and social media - Increased market awareness and penetration through development of creative collateral - Developed and strengthened business partnerships at all levels - Coordinated teams of design and implementation professionals to manage all project objectives - Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies - Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns - Continually maintained and improved company's reputation and positive image in markets served - Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement. - Assisted in training and mentoring new account executives to aid overall team performance. - Used effective communication and interpersonal skills to promote longlasting client relationships. - Prepared and presented product demonstrations to prospective clients and attended pitch meetings to increase sales opportunities.