Joshua Zarobiak - Director of Communications, University of Alberta

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Work Background

University of AlbertaDirector of Issues Management and Executive Communication

Mar. 2025Edmonton, Alberta, Canada

University of AlbertaDirector of Executive Communication

Dec. 2022 - May. 2025Edmonton, Alberta, Canada

Government of AlbertaDirector Of Communications

Sep. 2021 - Dec. 2022Ministry of Culture and Status of Women (Sept. 2021 - May 2022) Ministry of Advanced Education (May - Dec. 2022) Ministry of Skilled Trades and Professions (Oct. - Dec. 2022)

Government of AlbertaAssistant Director Of Communications

Sep. 2019 - Feb. 2021Edmonton, Canada AreaMinistry of Jobs, Economy and Innovation (March 2020-February 2021) Ministry of Environment and Parks (September 2019-March 2020)

Government of AlbertaCommunications Advisor

Nov. 2016 - Sep. 2019Edmonton, Canada AreaMinistry of Environment and Parks (November 2018-September 2019) • Communications advisor for the areas of climate change, energy efficiency, waste and recycling, and land use. • Create strategic communications plans for complex policy decisions and pieces of legislation, so that government’s decisions are communicated clearly and effectively to Albertans. • Identify issues relating to my program areas, and draft key messages for Minister’s use or for use as media responses. • Create all materials for public announcements (news releases, fact sheets, briefing notes, social media posts, event plans, Q&A documents, speeches and media notices). • Manage the flow of communications materials in a complex environment, ensuring that all appropriate parties have signed off on materials before they are made public. • Edit public-facing documents to ensure they meet Canadian Press style. Ministry of Advanced Education (November 2017-November 2018) • Communications lead for 13 different program areas in Advanced Learning and Community Partnerships and Strategic and Corporate Services. • Created strategic communications plans for complex legislation. • Developed and maintained briefing notes and session notes for all aspects of the post-secondary system in Alberta, including funding, tuition, capital planning and mental health policies. • Drafted all materials for public announcements, • Responded to media requests as needed. Ministry of Community and Social Services (November 2016-November 2017) • Handled communications for a number of files in the area of disability services and ministerial business planning. • Communications lead for ministry’s social media accounts. • Project managed and edited annual reports for the Ministries of Community and Social Services and Children’s Services, working under tight timelines and liaising with multiple stakeholder groups.

workspace. and Camber Marketing AgencyAccount Supervisor

Jul. 2015 - Oct. 2016Edmonton, Canada Area• Maintained day-to-day client communication for clients in various industries and sectors • Developed and maintained all documents associated with client management, including estimates, budgets, invoices, schedules and creative briefs • Public relations executions, including media releases, press conferences and media relations • Created and edited proposals, and liaised with creative partners on joint ventures and joint proposals • Supervised creative and digital teams to ensure projects were executed to plan, on time and on budget • Developed and executed content strategies for traditional and online applications • Created, executed and managed social media campaigns • Event planning, management and execution • Media planning and buying • Assisted creative team with copywriting and art production when needed • Responsible for all vendor management

RED The AgencyAccount/Project Manager and Content Writer

Feb. 2014 - Jul. 2015Edmonton, Canada Area• Maintained day-to-day client communication • Developed project estimates, critical paths, scope documents and creative briefing documents for a portfolio of local and regional clients • Liaised with members of RED's creative and digital teams to ensure projects were executed to plan and aligned with the client's brand • Maintained account and vendor invoicing and revenue scheduling • Developed and executed content strategies • Created content for both traditional and social media executions • Public relations consulting • Event planning/management, and execution of experiential marketing campaigns • Managed accounts in various industries and sectors, including government, construction, home building/land developing and consumer packaged goods

MSLGROUPAccount Associate

Jan. 2011 - Jan. 2013Toronto, Canada Area• Day-to-day client communication • Developed and edited media materials, including news releases, pitches, fact sheets and white papers • Social media content creation, curation and community management • Mass media, blogger and influencer relations • Media monitoring, including the creation of all client reports • Program management, including budgets and critical paths • Event planning, logistics and management • Brainstorming and research sessions • Accounts included: TD Bank Group, Indigo Books & Music Inc., Tim Hortons/Cold Stone Creamery, Egg Farmers of Canada, P&G (Febreze/Swiffer/Mr. Clean/Cascade/Dawn, Oral-B/Crest/Scope, Bounty/Charmin/Puffs), Randstad Canada, RONA, Bayer Canada, TD Friends of the Environment Foundation

Durham CollegeCommunications Officer

Jan. 2011 - Jan. 2011Oshawa, Ont.• Developed and edited content for the Durham College website • Assisted Durham College's Communications Officers with any day-to-day communications needs • Assisted with the planning and execution of various internal college initiatives, including the opening of the Whitby Campus, and the development of the school's alumni magazine

Natural Vines Wine AgencyCommunications Consultant

Jan. 2009 - Jan. 2011Toronto, Ont.