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Work Background
NielsenClient Business Partner
Feb. 2022Dubai, United Arab Emirates• Leading the implementation of the first Television Audience Measurement (TAM) project in the Middle East region. • Successfully launched the TAM service in October 2022 to become the golden standard currency in the Kingdom of Saudi Arabia. • Manage 100+ accounts across the industry to understand TAM methodologies and data. • Educate the industry on how to analyze and plan based on TAM data using the eTAM and Genesis software. • Analyze TAM data to draw actionable insights for broadcasters, media agencies and advertisers to support them in making data-driven decisions. • Navigate client requests with internal stakeholders to share required analysis with clients. • Supervise research executives to improve their technical and commercial skills.
NielsenClient Business Partner
Feb. 2022Dubai, United Arab Emirates• Leading the implementation of the first Television Audience Measurement (TAM) project in the Middle East region. • Successfully launched the TAM service in October 2022 to become the golden standard currency in the Kingdom of Saudi Arabia. • Manage 100+ accounts across the industry to understand TAM methodologies and data. • Educate the industry on how to analyze and plan based on TAM data using the eTAM and Genesis software. • Analyze TAM data to draw actionable insights for broadcasters, media agencies and advertisers to support them in making data-driven decisions. • Navigate client requests with internal stakeholders to share required analysis with clients. • Supervise research executives to improve their technical and commercial skills.
KantarResearch Executive
Mar. 2021 - Feb. 2022• Designed and executed quantitative market research projects included NPS, product test, customer satisfaction projects for companies such as Pepsico, Orange and Americana. • Prepared business proposals to develop and further grow the accounts at hand by upselling different solutions available to offer. • Performed top-level analysis on big data sets and drew actionable insights to help clients make informed decisions. • Created and presented informative, insightful reports to esteemed client stakeholders to support them in making informed, data-driven decisions. • Assisted and mentored a market research intern to grow their technical and teamwork skills.
NielsenResearch Intern
Apr. 2019 - Mar. 2021Provided support to the CI market research team in quantitative consumer insight research through the design of many questionnaires and reports for clients in the CPG sector such as Danone and Americana. • Demonstrated quality time management and dedication by continuing to work on part-time basis while performing my military service.
NielsenResearch Intern
Apr. 2019 - Mar. 2021Provided support to the CI market research team in quantitative consumer insight research through the design of many questionnaires and reports for clients in the CPG sector such as Danone and Americana. • Demonstrated quality time management and dedication by continuing to work on part-time basis while performing my military service.
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