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Work Background
Active LotusEntrepreneur
May. 2024Scottsdale, Arizona, United StatesHolistic Wellness & Relationship Coaching & Mentor • Leadership Development • E-Commerce Design, Production, & Marketing • Yoga Instructor • Digital Marketing • Photographer • Videographer • Graphic Design www.activelotus.com
Gen™Head of Learning, Development, and DEI
Nov. 2022 - May. 2024Tempe, Arizona, United States
NortonLifeLockDirector - Learning, Development, and DEI
Jun. 2022 - Nov. 2022Tempe, AZ
NortonLifeLockHead of DEI
May. 2022 - Jul. 2022
NortonLifeLockHead of Learning and Development
Dec. 2020 - Jul. 202260 E Rio Salado Pkwy, Tempe AZ 85281Goal: To establish and grow a world class in-house development program that will support efforts to elevate current talent, reduce turnover, and attract new talent. Working across departments and business units to create and establish a culture of learning, development, and mentorship by:
• Establishing and building a 24/7 accessible eLearning environment for professional up-skilling, leadership development, and career path planning
• Establishing and executing the Nvest Mentorship Program, an internal mentorship program powered by an in-house built platform that leverages technology and AI to automatically pair mentors and mentees together to strengthen relationships and networks within NortonLifeLock
• Up-leveling People Leaders by organizing and executing virtual Manager Bootcamp sessions that provide the knowledge and tools to build, develop and lead a high-performing team at NortonLifeLock
• Providing support and leadership in content curation for diversity, equity, and inclusion initiatives
• Coordinate/host speaking engagements with industry leaders that provide insight into industry trends and align with business initiatives
• Coordinate and lead project subcommittees to leverage special matters experts to assist in talent development projects from inception to execution
NortonLifeLockHOLA Community Champion
Aug. 2020 - May. 2022Tempe, Arizona, United StatesServing as a leader and driver of initiatives that increase access to opportunities for Hispanic and Latino NortonLifeLock employees, promoting cultural awareness, and providing resources to HOLA Community members by hosting monthly networking or informational meetings, socializing information that impacts the Hispanic/Latino community, and coordinating social and volunteer events to help enrich the NortonLifeLock employee experience. Mission and Vision The NortonLifeLock HOLA Community is a resource group whose mission is to serve NortonLifeLock globally to unite, support, and mentor Hispanic NLOK employees and to celebrate their accomplishments while helping HOLA community members realize their professional goals. The vision of HOLA is to create an environment to celebrate, discuss, and embrace Hispanic culture and its global impact. Roles & Responsibilities include: • Work in partnership with the I&D team and the Community Co-Champions to establish a strategic direction for the Community that aligns with the NLOK values
• Regularly review, approve, and maintain personal budget for the Community and work with the I&D team to ensure there are sufficient budget for planned events
• Look for opportunities to facilitate mentoring within the Community Membership and in the wider employee population to further the goals of the Community
• Coordinate internal and external communications to ensure maximum visibility of the activities and events being facilitated • Liaison between other NLOK Communities to identify opportunities to collaborate and amplify each other’s events
• Work with P&C business partners for key DEI initiatives
• Ensure a global approach is being used and where possible activity is spread across countries and regions
• Develop and recruit additional Community leadership roles as needed to ensure goals/events of the Community are being done effectively
NortonLifeLockSenior Marketing Operations Manager | Creative Project Manager
Oct. 2019 - Dec. 2020Tempe, ArizonaCreative Project Manager
In this role, the primary responsibility of an ID8 Creative Project Manager is to coordinate execution of creative project in the ID8 process. This includes supporting requesters/clients building a Creative Brief, communicate needs between ID8 and the requester, prioritization of projects, timeline management, and training in the ID8 process and Workamajig platform. The CPM is the connective tissue between the requesters/clients, ID8, and the legal department. ID8 Account Manager for Partner Marketing In this role, the primary responsibility of an ID8 Partner Marketing Account Manager is to build client relationships through regular, proactive and value-added communication, working with cross-functional teams via ID8 to support account strategy, team management and creative strategy development. The ID8 Partner Marketing Account Manager must to be familiar with both traditional and digital marketing creative strategies and be able to show a track record of successful outcomes with account management, performance and leadership. The Account Manager works closely with the ID8 team to organize, communicate, and ensure the delivery of top quality, strategic creative that helps grow each business we service.
Colling MediaDirector Of Resources
Apr. 2019 - Oct. 2019Scottsdale, AZ• Oversee all agency strategic partnerships
• Manage creative projects from inception to delivery as Creative Director • Develop strategies to create content for social media channels, execute paid social media campaigns, and direct advertising strategy • Execute GOST Method training to staff and extend to clients
• Promote and nurture Colling Media's CARE Method
• Manage allocated resources for all departments including all Paid Social Media channels, Pay-per-click advertising, Google Ads, Google Analytics, Web Development, and traditional and digital media creative needs
• Hire, manage, and maintain relationships with Interns
Colling MediaIntern Program Manager
Feb. 2018 - Oct. 2019Scottsdale, AZDevelop, implement, and oversee an internship program for Colling Media. The purpose of an internship is to expose students to multiple aspects of our organization. This will allow participants to acquire industry knowledge and develop employability skill sets that will be critical to advancing in their future careers. Internships are unique opportunities that will enable students to apply what they have learned in school to a professional work environment. An internship is more than a part-time job or volunteer position. This program is a short-term, hands-on, supervised work experience within Colling Media to increase a student’s knowledge of an ad agency through significant learning objectives. The experience is an extension of the classroom: a learning experience that provides opportunities for applying classroom concepts in the workplace setting. The program orbits around the core thought that this program is for the benefit of the student and they are here to get an immersive experience into agency life. This opportunity affords Colling Media to form a talent pool where we can access budding new talent, test and optimize SOPs within departments, build relationships with colleges, expand our culture within our organization, and gain additional understanding of what is currently being taught and observed by college-aged students.
Colling MediaCreative Manager/Strategist & Paid Social Media Manager/Optimizer
Nov. 2017 - Apr. 2019Scottsdale, AZOversee design and strategy activities for major paid multi-media campaigns and high-priority projects. Determine and implement Standard Operating Procedures for Facebook ad development, creative development, Internship program, and website design/UE/UI and development. Create and execute best practices focused on communications, design, and marketing to facilitate production of effective advertising visuals meeting highly competitive brand guidelines. Source, select, and direct up to 10 agencies and 1-2 interns following project budgets and schedules. Analyze enrollment and retail marketing plans, brand platforms, strategic communication tactics, and marketing research and apply to creative execution in various advertising and marketing platforms. Play key role in initiating inbound marketing branding and strategy. Selected Achievements:
• Maximized and communicated on multiple paid social media strategies including lead acquisition, CPL, CPE, and KPIs; with up to $40K monthly spend.
• Initiated and executed outsourcing program, raising productivity while positively improving bottom-line by keeping tight payroll. • Established and introduced Internship program that raised productivity up to 15% while enhancing diversity and culture.
• Deployed multiple SOPs including web development, creative/graphic design, and marketing programs, improving sales team proficiency and impacting top line sale and bottom line profits. Strategized digital media campaigns that ultimately executed some of the most successful lead generation and conversion campaigns in company history
• Led digital and traditional media campaigns in education, logistics, political, retail, and special event industries while focused on individual KPI goals for 20+ accounts.
• Established Colling Media intern program to help bolster bandwidth and enrich culture.
Colling MediaAccount Coordinator/Account Manager
Jul. 2017 - Oct. 2017Scottsdale, AZThis fulfillment and client facing position allows me to create content, radio scripts, visual communication assets, build and optimize Facebook advertising campaigns while continuing fueling my passion for digital media, SEO optimization, PPC education, traditional media strategy, and B2B strategy in a positive, educational, and inspirational environment.
SRS Real Estate PartnersMarketing Manager
Dec. 2016 - Jul. 2017Phoenix, AZGenerated sales and developed brand awareness through content creation and design for marketing programs and assets including print packages, website content, email campaigns, ghostwriting, blogs, and graphic design. Initiated and deployed internal video and photography concepts for email initiatives. Selected Achievements:
• Positioned brand as a thought leader through social media marketing and public relations, drafting press releases and forming relationships with media and commercial retail real estate influencers.
• Created, curated, and shared content to increase monthly Twitter and Facebook engagements by 20%.
• Increased public relations coverage by 300% by forming relationships with local and national media. • Filmed and produced branch's initial videos promoting high-end properties, immediately closing two properties.
• Named Support Person of the Quarter Q1, 2017.
Four Peaks Brewing CompanySocial Media Marketing Manager, Public Relations
Apr. 2015 - Dec. 2016Tempe, AZGuided brand through national social media attention secured after 2015 announcement of the acquisition by AB-InBev. Designed strategy to respond to the fan and follower questions, handle negative/positive comments and assist media coverage to guarantee the integrity of brand during the transition. Expanded national brand recognition with primary and secondary audiences, using branded digital marketing tactics leveraged through various social media outlets. Increased engagement with photography, graphic design, video, blogs, live broadcasts, contests, and brand management strategy. Oversaw and executed budget for paid social media ad campaign development, execution, analysis, and A/B strategy of all digital marketing. Selected Achievements:
• Grew email database through internal WIFI voluntary data capture portal and social media campaign strategy. • Grew organic reach and impressions 50%+ by using live videos, digital videos, and photo engagements. • Increased Instagram followers by more than 200% in six months (from 2K to 10K+) and Pinterest followers by more than 100% in three months through graphic design, photography, and original and curated content.
• Grew Brewsletter following by 200%+ in six months by using WIFI gateway, ZenReach, and channel to deploy programs promoting foot traffic to increase sales based on visits.
• Established and executed Arizona Beer Week repeatable event, Beer Can Derby.
• Arranged and launched company WordPress micro-blog Marie@Four Peaks to raise organic reach and educate craft beer fans.
The Melting Pot RestaurantsDirector of External Relations
Feb. 2014 - Apr. 2015Phoenix, Arizona AreaEstablished standard operating procedures, educational classes for staff, project management professional development, and managed up to 40 employees per department. Coordinated production of website content, email campaigns, photography, graphic design, public relations, digital and print-ad collateral, billboards, and organic social media. Developed and implemented restaurant expansion initiatives and promotions for fourth Tucson location. Led branding and marketing campaigns featuring social media, email sequences, special events, charitable donations, and menu design. Guided event marketing personnel for statewide special events and charity participation. Selected Achievements:
• Executed and implemented marketing campaigns for the launch of Tucson location.
• Employed graphic design, photography, and original and curated content to expand Facebook, Twitter, and Instagram presence promoting sales as four locations.
World of Beer - AZArea Marketing Director
Apr. 2013 - Feb. 2014Gilbert, Tempe, and TucsonThis role included the opportunity to oversee and direct all marketing, advertising, brand management, and PR efforts for three locations in Arizona. This included creating and curating educational aspects of craft beer, photography, social media, and traditional marketing efforts. Additionally, this role included the general operations of one location while managing and overseeing the build out of two additional locations. Executed operations and marketing strategy. Supported ownership brand perspectives. This franchise no longer exists in Arizona.
The Melting Pot RestaurantsSocial Media and Marketing Manager
Jul. 2010 - Apr. 2013The Phoenix Area Melting PotsThis position included managing presence in social media outlets - Facebook, Twitter, LinkedIn, Foursquare, Yelp, Travelocity, FoodSpotting, Google+, and blogs. Additionally, maintain local websites and email campaigns for three Phoenix locations. Other aspects included hosting quarterly Server Training Classes of no less than nine students for Valley-wide training classes and maintaining accounting procedures for three locations – reported weekly, monthly and quarterly numbers through Profit and Loss Statements using QuickBooks. I also responded to Non-profit, Not-for-profit and other companies to assist in thousands of dollars of charity raised across the Valley yearly.
The Melting Pot RestaurantsGeneral Manager
Apr. 2008 - Jul. 2010The Melting Pot - ScottsdaleThis leadership position included the opportunity to rally the team around the idea of providing a Perfect Night Out in an upscale environment by promoting and presenting the unique experience of fondue. During this tenure, I presented and rolled out a one of the earliest iterations of a craft beer menu thus driving beer sales up 13-15% over the course of a year while maintaining other bar beverage lines. Additional achievements included organizing standard operating procedures (SOP) including: Declining Budgets, Sales/Cover Forecasting, P&L statement educational classes for managers, individual development plans (IDP) for existing management development and junior manager development with SOPs that promoted bottom line profitability and budget adherence. I also fostered management development for all valley locations while improving Quality Assurance scores consistently through 5 inspections.
Rock Bottom Restaurant & BreweryAssistant General Manager
Feb. 2003 - Mar. 2008This leadership role inspired and led a positive team towards providing service above and beyond each guest's expectation. My areas of responsibility include Merchandise, Supplies Manager, Linen Manager, and Host/Expediter Manager, Bar, Training and Floor Manager. Other responsibilities include schedule making, ordering, receiving, storing, and maintaining pars for merchandise, linen, supplies, and bar well as book keeping skills and floor management Financial responsibilities include declining budgets for all non-inventoried cost areas, Profit and Loss statement maintenance, income statements, coding invoices and adhering to weekly, monthly and yearly budget lines During this time, I developed an early appreciation for craft beer and the brewing process.
TGI FridaysTrainer/New Store Opener/Supervisor
Apr. 2000 - Feb. 2003Greater Pittsburgh AreaThis entry-level position allowed me to provide guests with prompt, friendly, knowledgeable service in a fast paced, high energy environment and provided co-workers a positive model for providing such services and the ability to pass these traits on to new employees. I taught and upheld responsible alcohol sales and service . Other positions include, but are not limited to: line cook, prep cook, server, trainer, new store opener, kitchen manager, floor supervisor, department head (host/hostess & server assistant) and bartender. Floor supervisor and kitchen manager duties include inventory and labor cost evaluation on a day to day basis. Several department head duties include schedule writing and supervision of training. Server responsibilities also include in-class training and validation of new servers.
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