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Work Background
Acceleration Community of Companies (ACC)VP Brand Partnerships- Pixly and Stripe Theory
Feb. 2025Los Angeles Metropolitan AreaComposed of acquired marketing, media, and communications agencies, Acceleration Community of Companies (ACC) was created in May 2018 by 30-year marketing and communications industry expert and operator Michael Nyman with the intent to guide and advise clients to move quickly and more efficiently with their branding, marketing, and media decisions. ACC has developed a new go-to-market business approach with a series of strategic and complementary acquisitions. Acceleration's unique community of specialized firms helps clients move quickly and efficiently with their branding, marketing, and media decisions and actions, by ensuring all agencies are tech-enabled, with data and analytics utilization linking them all together and driving maximum results for their clients. Members of the community include Advisory, ACC's in-house marketing and brand strategy agency; MKG, a creative and brand experience agency; Pink Sparrow, a design, fabrication and 3-D printing shop; Stripe Theory, a data marketing analytics and reputation management agency; Pixly, a full-service, performance-minded influencer company; Trailblaze, a marketing communications firm specializing in regulated industries; powerhouse public relations firm DKC and its creative services studio, HangarFour. Across the community, ACC has over 550 employees across 12 offices nationwide as well as in London and Asia and represents some of the most influential brands in the world including Pepsi, T-Mobile, Stanley, Netflix, Google, Airbnb, TikTok, Meta, the National Basketball Association, and Delta, among others. Website https://accelerationcc.com/
Wild Card Creative GroupManaging Director
Jan. 2024 - Mar. 2025Los Angeles, California, United StatesFounded in 2007, Wild Card is an independent agency created with the goal of building a community of highly-talented, creative people who are passionate about film, TV, music, gaming and advertising. We bring a myriad of talents and passions together to create meaningful, groundbreaking campaigns for our clients and audiences everywhere. Our team of social strategists, creatives, and producers use data-informed insights to drive business results for our clients. Our social-first services include: - Strategy and Insights - Creative Development - Production - Distribution We have been recognized as Inc. Magazine's Most Innovative Companies. Our clients come from both consumer and B2B industries including: Netflix, Google, Amazon, Corona, AMD, Adidas, Under Armour, Audi, Starz, Paramount, Activision, and more. We pride ourselves on diversity of thought and culture and are proud to say our staff is evenly split across gender and is over 40% BIPOC.
Wild Card Creative GroupHead of Brand Partnerships
Aug. 2023 - Jan. 2024Los Angeles, California, United States
Magnet Media, Inc.Director of Brand and Content Partnerships
Apr. 2022 - Jun. 2023Los Angeles Metropolitan AreaMagnet is a strategic studio combining data-driven strategy and production to fuel tangible results. I lead content and brand strategy covering our media, entertainment, and technology division. We represent the largest brands in the world across SAAS, platform, search, e-commerce, cloud, and social media industries. - Increased average deal size by 30% in first year budling strategy and creative services - Exceeded 40% close rate - Grew tech client roster by 6x - Responsible for inspiring and supporting a team of creative professionals, account managers, and strategists - Developed a global strategic creative and go-to-market strategy for Google Ads’ Creative Excellence team utilized across 20k marketers - Led brand and content strategy for Google Ads, Adobe’s Creativity for All campaign, Gapsquare’s go to market launch, and IBM Blue Studio - Launched YouTube News’ global masterclass for journalist creators - Developed content and thought-leadership programming from Microsoft and Greenhouse
Cappy Shakes Cocktail CompanyBoard Member
Apr. 2020Windsor, California, United StatesCappy Shakes is the labor of love between mixologists Steven Maduro and Cappy Sorentino. Like everyone else around the world, COVID-19 disrupted our daily lives. Unable to serve our award-winning cocktails behind the bar, we decided to start canning them to continue supporting our staff and community. Cappy Shakes Canned Cocktails was born. In staying true to our roots, we pledge to donate a portion of our profits to the restaurant employee relief and other local environmental sustainability causes close to our hearts.
ICON MEDIA - Content Production & DistributionDirector of Brand and Content Partnerships
Sep. 2018 - Apr. 2022Greater Los Angeles AreaCo-Founded by leading wellness influencer Jay Shetty with over 45 Million Followers, ICON Media is a leading producer and distributor of branded and original content with over 8 Billion Video Views to date.
Hylink Digital SolutionsHead of Content Partnerships, Sports and Entertainment
Jun. 2016 - Aug. 2018Santa Monica, CAOne the first hires to launch the first international office of China's largest digital media agency and reached 1K status on United Airlines in 3 months...I've flown to Beijing for lunch. -Develop partnerships with U.S.-based brands to reach over 900 million online-users in China -Valuate, invest, license and acquire American films, television programming, online and branded content to be distributed in China -Identify strategic alliances and venture capital opportunities between American and Chinese businesses -Construct and execute media buying plans and content strategies across Chinese digital platforms
MediaMine LLCDirector of Content Licensing and Partnerships
Aug. 2014 - May. 2016Greater Los Angeles AreaI got to sell my favorite TV shows and explain to our metadata team in India jokes from the Late Show with David Letterman. MediaMine helps clients organize, digitize, transcribe, and, most importantly, monetize their media libraries. Our company is actively pursuing prospective clients who own or control content as well as project-based investors. Best candidates are entertainment companies and/or individuals, sports teams or players, Universities, Museums, and companies who generate a lot of media content (retail products of all kinds, pharmaceutical, automobiles, consumer products , etc.). Our presentation is very compelling and there is a fantastic opportunity to partner with these entertainment and business entities to monetize their media assets.
PLAYBOOK inc.Agent
Aug. 2008 - Jul. 2014Greater New York City AreaI worked with over 75 clients on a team of 3 agents...they nicknamed me "Quick Mike" -Negotiated player appearances, endorsement deals, broadcast contracts, and I can drive to ESPN in Bristol, CT from Manhattan with my legs. Clients: Jonathan Goldsmith (Dos Equis "The Most Interesting Man in the World") Jesse Palmer, Sage Steele, Amani Toomer, David Diehl, Greg McElroy, Sara Walsh, Bonnie Bernstein, Rich Eisen, Dan Patrick, Jason La Canfora, Willie McGinest, Shawn Springs, Antrel Rolle, DeSean Jackson, Jim Mora, Linda Cohn, Laura Okmin, Matt Millen, and more.
Optimum SportsSenior Account Executive
Jun. 2005 - Jul. 2008An Omnicom CompanyI worked full-time my senior year of college and took classes before 9am and after 6pm so I could take this job working on a chair in a Managing Director's office with a laptop on my knees. They gave me a desk once I graduated from college...and proved I could write a deck hungover. I was the sixth hire in OMD's internal sports sponsorship and media division, a practice devoted to sports marketing clients such as Bank of America, State Farm, Lowe's, and other challenger-brands.
Optimum SportsAccount Executive
Jan. 2005 - Dec. 2007Greater New York City Area
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