NHCVP Sales, Marketing & Investor Relations
Jan. 2000 - Dec. 2004Position: Newly created senior business development position to manage a small team and marketing assistant, to sell NHC’s telecommunications cross-connect solution (back office enterprise wide software controlled robotic hardware switch) to Incumbent Local Exchange Carriers (ILEC), Competitive Local Exchange Carriers (CLEC) and Multiple Dwelling Units/Multiple Tenant Units (MDU/MTU) companies across Canada and NorthEastern US. Reporting to the US based Executive VP of Sales & Marketing I also assumed the Marketing/Investor Relations role in March 2001. Sales Job Description: Responsible for developing a sales team and marketing strategy to sell into the ILEC and CLEC marketplace. Targeting various levels from operations, provisioning, testing, VP level right up to the President in order to meet or exceed monthly sales forecasts and budgets. Also conducted product training, sales coaching Accomplishments: Developed a sales strategy and prospect list, which includes every major Canadian Incumbent telco with, contacts right up to and including the Presidential level including Telus, SaskTel, MTS, Bell Canada, Aliant & Expertech. Developed relationships in the technology, operations, IT, purchasing departments of major telephone companies including the positions of President, VPs, Directors, Managers & Business Analysts. Marketing & Investor Relations Job Description: Responsible for developing a marketing and IR strategy and implementation including preparation of written plan, hiring and management of support personnel and overall budgets. Responsible for the branding, positioning of the company, design and writing of all collateral materials, web site, promo materials and wrote all PR releases and the Annual Report. Accomplishments: Developed a Marketing/IR plan including; competitive analysis, development of the company and product branding, positioning, PR and IR plan and collateral materials.Gained analyst coverage and broker awareness.