Yule Van Opstal

Founder & CEO

Presentation DesignerIllustratorGraphic DesignerUX/UI Designer🐦 DesignStartup Founder

I’m a founder with a hands-on background across brand, content, and early-stage product strategy, currently building a consumer app in public beta. Alongside building .where2, I support brands and early-stage teams with content strategy, social media direction, UX/UI thinking, and AI-assisted workflows. My work is focused on clarity. Helping teams reduce noise, sharpen positioning, and execute with intention. I’m used to working independently in flexible, project-based setups and collaborating closely with founders, developers, and creative teams from early concept through iteration.

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Work Background

Founder

Jan. 2023United KingdomBuilding and operating .where2, a consumer app currently in public beta. Responsible for product direction, UX/UI, content, positioning, user testing, and iteration. Working closely with developers, venues, and brand partners.

Accelerator Programme

Founder InstituteAccelerator Programme

Feb. 2021 - May. 2021United KingdomSelected to participate in an early-stage startup accelerator focused on product development, positioning, and go-to-market foundations. Worked on validating the problem space, refining product direction, and shaping brand and content strategy with guidance from mentors and advisors.

Co-Founder

PACKS Travel Ltd.Co-Founder

Jan. 2021 - Jan. 2022United KingdomCo-founded and operated PACKS, a social app for backpackers and solo travellers focused on connection and discovery. Led early product direction, UX/UI, content, and positioning, working closely with developers through MVP development and early testing. The project was paused following a strategic reassessment of the market, with key learnings around competition, scalability, and user behaviour directly informing the direction of .where2

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Brand & Product Support Solutions

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