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Work Background
UnF*ck Your Business FinancesAuthor
Dec. 2025
Feisty FDFounder
Dec. 2024I help SME owners & CEOs turn financial data into profit-driven decisions with tailored CFO services. → Fractional CFO Services – Cashflow optimisation, financial forecasting & risk management. → Exit Readiness – Maximise business valuation & prepare for a high-value exit. → Fundraising & Business Planning – Secure investment with financial modelling & KPI alignment. → Finance Transformation – Streamline operations, improve reporting & uncover hidden profits. → Financial Literacy – Training for business owners and budget holders. https://www.feistyfd.com/services-1
Maven SearchInterim CFO
Apr. 2024 - Feb. 2025London Area, United Kingdom→ Established the company’s first in-house finance function, hiring a permanent Management Accountant and Finance Director. → Optimised cashflow by streamlining invoicing and credit control processes. → Identified and plugged data gaps, recovering missed revenue opportunities.
Maven SearchInterim CFO
Apr. 2024 - Feb. 2025London Area, United Kingdom→ Established the company’s first in-house finance function, hiring a permanent Management Accountant and Finance Director. → Optimised cashflow by streamlining invoicing and credit control processes. → Identified and plugged data gaps, recovering missed revenue opportunities.
MKH SearchFractional FD
Aug. 2023 - Mar. 2024→ Conducted a financial diagnostic to uncover risk areas and process improvement opportunities. → Provided business owners with a comprehensive roadmap for a best-in-class finance setup. → Identified compliance risks and unlocked cost-saving opportunities through improved banking facilities.
Lutine BellFractional FD
Jun. 2023 - Mar. 2024→ Developed budget & forecast templates alongside a 5-year strategic growth plan for the CEO. → Revamped commission structures to align with sales KPIs and desired behaviours. → Delivered a full financial diagnostic, highlighting risk areas and outlining a strategic improvement plan for the finance team.
CheqUpFractional FD
Sep. 2021 - Sep. 2022Remote→ Implemented product & service-based budgeting, aligning growth with profitability. → Uncovered overcharging by a key supplier, recovering nearly $500K, extending cash runway. → Established regular cashflow tracking, enhancing financial visibility for business owners.
Rest Easy GroupFractional FD
Jul. 2019 - Aug. 2021London, Greater London, United Kingdom→ Enhanced management reporting for investors and key stakeholders. → Conducted due diligence for two acquisitions, successfully integrating them into existing financial structures. → Established a strong external audit partnership to improve financial oversight.
Nolan PartnersFractional FD
Sep. 2018 - Mar. 2024London, United Kingdom→ Negotiated $2M in normalisation adjustments in the SPA to maximise valuation. → Transformed cashflow by refining invoicing and credit control, leading to multi-million-dollar surplus cash.
Anderson QuigleyFractional CFO
Mar. 2018 - May. 2025London, United Kingdom→ Implemented finance processes and reporting from the ground up for this startup. → Provided strategic financial guidance during the pandemic, ensuring substantial cash reserves. → Mentored and guided the incoming Finance Director for a seamless transition.
Kiddy & PartnersInterim Finance Director
Mar. 2018 - Sep. 2018London Area, United Kingdom→ Stepped in as Interim FD during a crucial sale process, ensuring financial stability. → Ran the finance function, streamlining reporting to simplify due diligence. → Trained and managed the Finance Manager, ensuring operational continuity.
White RecruitmentInterim Finance Director
Sep. 2017 - Mar. 2018Portsmouth, United Kingdom→ Integrated budgeting & forecasting, giving business owners more precise financial insights. → Provided strategic guidance for workforce rebuilding after high attrition. → Identified and mitigated key financial risks, strengthening the company’s financial foundation.
Omnia PaymentsChief Financial Officer
Sep. 2016 - Jul. 2017Dubai, United Arab Emirates→ Developed financial modelling for pitch decks, securing investment for rapid scaling. → Built a robust cashflow projection system to improve runway visibility for business owners and investors. → Mentored non-finance team members, equipping them with financial administration skills.
Beehive LLCFinancial Controller
Aug. 2016 - Jul. 2017Dubai, United Arab Emirates→ Assisted with Series B investment funding. → Restructured financial reporting to align with organisational expansion. → Streamlined reporting & processes, enabling a faster month-end close.
Fitter FoodFinance Manager
Sep. 2014 - Sep. 2016Guildford, United Kingdom→ Managed financial planning & cashflow, facilitating a self-funded publishing model. → Conducted market analysis for product diversification, event costing, and profitability modelling. → Handled tax planning & wealth management for company partners.
TECHNICS GROUP LIMITEDFinance Manager
Nov. 2012 - Sep. 2013Guildford, United Kingdom→ Led general accounting functions, reconciliations & financial projections. → Implemented internal financial controls for better cashflow management. → Contributed to strategic planning, ensuring long-term financial stability.
Yoplait UK LimitedInterim Financial Controller
Oct. 2010 - Aug. 2011Esher, Surrey→ Streamlined financial controls & budget management, ensuring profitable operations. → Designed and implemented robust financial frameworks for strategic investments. → Provided financial oversight, aligning the company’s strategy with operational goals.
Links of LondonGroup Management Accountant/Head of Reporting
Sep. 2007 - May. 2010Guildford, United Kingdom→ Conducted project feasibility reviews for new products and market expansions. → Led integration of new finance & logistics software, improving operations. → Analyzed overseas financial performance, identifying & solving discrepancies.
Solutions, CobhamBusiness Analyst
Feb. 2007 - Sep. 2007→ Assisted in financial analysis & strategic planning for business improvements.
WithersworldwideAssistant Accountant
Jan. 2006 - Feb. 2007→ Provided accounting support, reconciliations, and financial reporting.
WithersworldwideTrainee Accountant
Jan. 2004 - Jan. 2006
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