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Work Background
BEIBLE DIGITALMarketing Manager
May. 2025- Spearheaded integrated marketing campaigns, creating visually compelling content that grew social channels to over 3 million followers and boosted sales by 300%.
- Oversaw brand management, ensuring consistent messaging across all channels.
- Analyzed market trends and customer insights to inform strategic planning.
- Managed marketing budget, optimizing spend for maximum ROI.
- Collaborated with sales teams to align marketing strategies with sales objectives.
Nordson Electronics Solutions | ASYMTEK ProductsDigital Marketing Specialist
Jan. 2019 - May. 2025Carlsbad, CA• Crafted global digital campaigns to meet KPIs by analyzing market trends and demands.
• Developed a cost-effective 3D product configurator, contributing to over a million dollars in sales.
• Spearheaded data-driven social media campaigns and engagement funnel systems.
INATO Mate Brand Manager
Jan. 2018 - Sep. 2021Carlsbad, CA- Designed marketing campaigns to boost market share, profitability, and brand recall.
- Managed ad placements on major social media platforms.
- Optimized funnels and landing pages using A/B testing.
- Defined brand identity across sales channels including Website, Amazon, and eBay.
Jamiak Inc.UI / UX Visual Designer
Jan. 2016 - Dec. 2018Carlsbad, CA- Created brand packages for white-label products and end-to-end social media campaigns.
- Produced 20-60 videos monthly, achieving profitable CPCs.
- Achieved 110% ROI yearly for social media campaigns.
- Achieved over 5 million views on various social media videos.
FreelanceUX / UI Designer
Jan. 2014 - Dec. 2016Greater San Diego AreaSteer multiple app design initiatives from concept to launch, ensuring each aligns with market demands and unique selling propositions. Engage in comprehensive market analysis to fine-tune app features and positioning. Partner closely with key stakeholders and the development team to ensure seamless execution. Proficient in crafting prototypes across diverse platforms. - Devise UX strategies that align with app development goals.
- Leverage expertise in various programming languages to navigate challenges, streamline development timelines, and transition smoothly to the next phases.
- Oversee the full project lifecycle, encompassing UX requirements, workflow creation, wireframing, prototyping, UI design, and developer collaboration.
Benjamin Moore & Co.Content Creation
Jan. 2013 - Dec. 2014Craft and deliver video content tailored for diverse digital platforms, including corporate websites, YouTube, social media, and AdWords. Oversee the entire video production process, from direction and shooting to editing and color correction, ensuring high-quality assets for product launches, campaigns, tutorials, and internal communications.
Prioritize video optimization for YouTube to enhance viewer engagement and reach. Manage on-location video shoots, handling everything from equipment logistics to lighting, sound engineering, and camera operations. Collaborate seamlessly across various departments, such as IT, Content, Creative, Product, and Legal, to meet challenging deadlines. - Achieved a 20% surge in YouTube views since 2009, reaching over 301,732 views.
- Boosted YouTube channel subscribers by 44% in just 6 months through strategic annotation implementation.
FreelanceMarketing Specialist
Jan. 2009 - Dec. 2012Greater New York City AreaCrafted and implemented comprehensive digital marketing solutions tailored to local clients with a strong community footprint. Initiatives encompassed CMS enhancement, SEO optimization, email outreach, and AdWords campaigns. Collaborated with local cable providers and MVPDs to devise media strategies aligned with client objectives and financial parameters. Produced and edited commercials broadcast across New Jersey, New York, and Canada.
Pyramid FitnessGeneral Manager
Jan. 2004 - Dec. 2009Rahway, NJOrchestrated and implemented comprehensive advertising campaigns, leveraging the most effective media channels for both print and broadcast. Spearheaded events and competitions to bolster brand visibility and fundraise for charitable causes. Continuously refined a suite of fitness products and their associated marketing strategies. Oversaw all facets of team management, from staffing and scheduling to productivity metrics and daily sales training. Achievements include: - Surpassing revenue targets by achieving a 115% increase, notably beyond the initial 43% goal, driven by membership and training sales.
- Revitalizing the brand identity, which encompassed: - Launching a website featuring a 7-day free pass, resulting in a 3% sales uptick. - Innovating a fresh company logo and crafting seasonally-themed marketing materials. - Modernizing facility aesthetics to mirror the renewed brand image. - Introducing a new exercise regimen complemented by a detailed workout guide. - Establishing an in-house radio channel with catchy commercials and jingles to enhance brand resonance.
- Instituting a performance-based evaluation and reward system, fostering employee motivation and productivity.
- Efficiently managing a diverse team of 57 professionals across seven departments.
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