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ICAEWRegional Marketing Manager, Middle East, Africa and South Asia
Mar. 2017Dubai, UAEDesign and incorporate online/offline strategic marketing and communication campaigns to foster brand recognition and value. Oversee brand ownership, yearly event organisation, public relations, and new opportunity identification. Ensure effective organisation and smooth, timely execution of 60 events/year. Direct development of annual ICAEW Supplement with The National Newspaper. Drive brand growth by securing speaking opportunities at conferences. Secure extra output and opportunities by building and strengthening relationships with suppliers and stakeholders. Deliver new colleagues with brand, message, and process training to increase productivity. Assess and direct the Tender Process for selection of external public relations and event management agencies. Direct and execute ICAEW Middle East Annual Dinner Ceremony, attended by 250+ members and stakeholders. Drive cost efficiency of business by managing YOY marketing budget and efficiently allocating funds. Coordinate with suppliers and creative agencies to formulate marketing collaterals. Offer innovative initiatives for brand competitiveness and market acceptance by analysing industry, competition, and market trends. Oversee marketing and entire events/campaign lifecycle from conceptualisation to execution while optimising resource utilisation; expanded brand image and dove market leadership. Onboard digital advertising agency through full-fledge tendering process with aim to post all through year by using paid ads and dark posts for Middle East region while complying with all KPIs.<br>• Elevated CTD rate on emails to members from 4% in 2021 to 8% in 2022.<br>• Boosted member engagement (unique) in UAE from 7% in 2021 to 15% in 2022.<br>• Organised 1.2M AED budget and saved 20% while executing all associated KPIs and operations.<br>• Raised Facebook followers from 192 to 3782 for UAE, 54 to 1991 for KSA, 16 to 536 for Qatar, and 15 to 272 for Oman by onboarding Ad agency for running strategic social activity.<br>
ICAEWMarketing Executive, Middle East, Africa and South Asia
Nov. 2011 - Feb. 2017Dubai, United Arab Emirates- Assisted regional business development managers in generating profitability through robust business development support.
- Facilitated regional efforts by sourcing marketing-relevant suppliers while adhering HQ processes.
- Oversaw all facets of several events as well as collaborated with appropriate UK Teams.
- Managed marketing budget to effectively scale business.
- Secured most competitive rates for radio, online, and print advertising through effective negotiation with media agencies.
- Amplified brand awareness, equity, and stakeholder satisfaction by formulating innovative, appealing content for websites, promotional literature, flyers, advertising, and monthly communication E-Mails.
Total Middle East FZEMarketing Executive
Aug. 2008 - Nov. 2011Dubai, United Arab Emirates
GEIntern
Nov. 2007 - Feb. 2008Dubai, United Arab Emirates
GE
Dubai, United Arab Emirates
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