Creative Technical Resources, Inc. President, Founder, Owner
Aug. 1990Lincolnshire, ILI maximize internal and external agency resources that exceed client expectations for national campaign design, development and implementation, content development, budgeting, project management, employee and customer communications, executives’ special outreach projects, all designed to raise brand awareness, improve relations, promote products and services, motivate employees, and attract and retain customers. Accomplishments Include:
● Edited, designed, and published an award-winning newsletter 6X annually and distributed to over 3,000 globally for twenty years for a privately held $1B global enterprise.
● Directed and produced executive and corporate videos to elevate reputation, gain awareness, generate leads, and encourage customer and employee engagement for divisions of Fortune 500 companies.
● Design and managed reward and recognition programs for plant safety, service, and performance initiatives including sales incentives for corporations and divisions of Fortune 500 companies.
● Collected, organized and distributed data to corporate executives for senior executive 360° self and peer reviews in multiple leadership categories of expected performance for Fortune 500 companies.
● Impacted agency’s profit and loss by directing internal and external project resource allocation and managing day-to-day business, new business development, accounts receivables and payables. ● Selected, hired and managed full-time staff, photographers, programmers, printers, promotional suppliers, research associates, stock imagery, illustrators, and freelancers to deliver client projects.
● Contracted to work on thousands of projects with hundreds of corporate clients in twenty+ industries As the principal of a full service agency with experience in diverse industries and working environments, I offer marketing workshops that include presentations and discussions to facilitate the development of marketing and communication plans, programs and materials.