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Work Background
Brand & Cultural Strategy Consultant
FreelanceBrand & Cultural Strategy Consultant
Sep. 2025Ciudad de México, México
VP Brand Strategy
MonksVP Brand Strategy
Jun. 2023 - Sep. 2025Ciudad de México, MéxicoLeading digital and positioning strategies for: Heineken Group, Santander, Google-Youtube, Amazon Prime Video, Shark-Ninja, Costa Coffee, Suburbia.
VP Cultural Strategy Latam
Media.MonksVP Cultural Strategy Latam
May. 2022 - May. 2023Ciudad de México, MéxicoLeading digital and positioning strategies for: Samsung, KFC, Coca-Cola Company (nutrition category), Toyota, Mercado Libre, Constellation Brands, among others.
Global Cultural Strategy Director
Media.MonksGlobal Cultural Strategy Director
Oct. 2020 - Apr. 2022MexicoLeading new business narratives and in-depth cultural consultancy projects for: WhatsApp (global), Don Julio (global), Spotify, The Coca-Cola Company (nutrition category), Samsung, Corona, Stella Artois, among others.
Group Strategy Director
VIRTUE WorldwideGroup Strategy Director
Jul. 2020 - Oct. 2020North America, USH & Latin America
Director of Strategic Planning
VIRTUE Worldwide - The Creative Agency by VICEDirector of Strategic Planning
Jul. 2017 - Jul. 2020MexicoLeading the positioning and digital strategies for: Johnnie Walker, Buchanan's, Stella Artois, Corona, Sprite, Coca-Cola, Reckitt Benckiser (condom category), Unilever (premium brands), Tanqueray, Zacapa, Danup, Kellogg's, among others.
Profesor Curso Planning: Estrategia Publicitaria
CentroProfesor Curso Planning: Estrategia Publicitaria
Oct. 2016 - Dec. 2016Mexico City Area, Mexico
Planning Director
SCPFPlanning Director
Aug. 2016 - Jul. 2017Leading integrated strategies for: HSBC (local & global retail campaigns), Pernod Ricard global brands, The Home Depot (promotional platforms), ITESM Tecnológico de Monterrey, Grupo Bimbo, Tec Milenio and MUNAL Museo Nacional de Arte.
Senior Planner & Consultant
Ogilvy & Mather MéxicoSenior Planner & Consultant
Jun. 2015 - Aug. 2016Developing integrated strategies for: UPS, Tecate, Kimberly Clark (Huggies, Cottonelle), Nestlé Corporate Brand, Omnilife, among others.
Planner & Consultant
Ogilvy & Mather MéxicoPlanner & Consultant
Aug. 2014 - Jun. 2015I worked for: Coca-Cola de México, UPS, KFC, Pfizer, América Móvil: Telcel, Telmex, Claro (local, regional)
Senior Brand Planner
Flock AdvertisingSenior Brand Planner
Apr. 2014 - Aug. 2014I worked for: Nike, Cinepolis, Canal 40, Seitrack.
Senior Strategic Planner
Havas Sports & EntertainmentSenior Strategic Planner
May. 2010 - Dec. 2013I worked for: Bacardi, Peugeot, Mars, Grupo Bimbo, GNP, Ferrero Rocher, Sidral Mundet, Riviera Nayarit, Lala, among others.
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