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Work Background
GeekPark 极客公园Director of Design & Creative Content
Feb. 2020Beijing, ChinaOne of the biggest innovators' communities in China. Provides spread geek culture and business insights through top-level innovation conferences and awarded industry reports. · Established and now lead the visual and creative department. Now the visual capability had become company’s iconic and well-known capability in the industry. · Leading 4 creative service teams: visual design, creative video, live-screaming, creative technical - leveraging AIGC for innovative visual solutions. · As the co-producer, propelled the company's offline events, including GeekPark Innovation Festival, to the best of China's innovation scene, drawing tens of thousands of attendees every year and earning acclaim for the impactful visual design and grandeur. · Be a good briefman and creative partner with external resources such as design agencies and visual artists. Deliver great works together instead of just "send them a case" - Received consistent positive feedback from partners and vendors. · 3 times Leader of the Year, 1 time CEO's Special Award. ——
GeekPark 极客公园Design Director
Oct. 2015 - Feb. 2020Beijing City, ChinaIn charge of visual and user experience design of events, official website, marketing materials and other design-related projects. ——
兰亭集势Senior Design Manager
Feb. 2015 - Oct. 2015BeijingChina's biggest global online retail company. Founded by former co-founder of Google China. Team members are from various regions around the world. · Developed an ad design system supporting 26 languages, significantly improving efficiency. · Initiated “Creative Magic”, an automated design platform, increasing productivity by 800%. · Ranked as the Top 5% employee; · Led a group of 7 members of designers and product managers. ——
兰亭集势Design Manager
Sep. 2013 - Jan. 2015Beijing
Charles AllanBrand Designer
Aug. 2008 - Sep. 2013SingaporeA Singapore-based international brand design & consultant agency which is strong at strategic brand development. - www.charlesallan.com · Directly worked and learnt with the creative head, who is the former design director of FutureBrand, one of the world’s top creative agency. The strict design standard also polished my visual design skills. · Experienced in serving diverse markets, including technology, online retail, banking, media, and more, with exceptional design solutions tailored to each target audience. · During 5 years, served clients from the Future 500 listed big names to local newborn small businesses; · Served as a core designer include: OCBC Bank (Leading bank in Singapore), InFocus, MicroVision, Fuji Xerox (Singapore), Al Jazeera TV (Qatar), BD Medical and so on. Design various materials from digital contents to prints. ——
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