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Work Background
XSEED EducationAdvisor
Dec. 2025
ArtistArtist
Aug. 2023Singapore
UNDP in Asia and the PacificCommunications Lead & Co-lead Youth Co:Lab Summit
Jan. 2022 - Jul. 2022SingaporeLeading all of the communications for Youth Co:Lab across Asia Pacific, based in Singapore. Also co-leading our Youth Co:Lab Summit 2022. https://www.youthcolab.org/2022-summit
UNDP in Asia and the PacificConsultant - Co-ordination for National Youth Communications across APAC
Jun. 2021 - Feb. 2022SingaporeJoined the regional Youth Co:Lab communications team to work with and support the national focal points across Asia-Pacific to build and grow the communications of their national programmes. Responsible for building the national support platforms and guidelines, work with the team on the strategy and implementation of the comms plans, and streamline the process of national and regional communications interaction.
UNDPConsultant - Youth Engagement and Events
Oct. 2019 - Jan. 2022SingaporeYouth Co: Lab is a joint initiative of UNDP and the Citi Foundation that was launched in 2017. The mission is to encourage and support youth social entrepreneurship to solve the Sustainable Development Goals. The initiative drives to leave no youth behind and also believes in the larger mission of youth empowerment and capacity building. Since the start in 2017, 28 countries across Asia Pacific have organized national dialogues and engaged and supported youth to build and grow their social businesses. I lead the Youth Co:Lab Programme in Singapore along with all of the Youth Engagement nationally. My role involves partnerships, programming, communications, research, reporting, engagements and stakeholder management. Successfully completed two seasons of programmes in Singapore and continuing to build and grow the youth initiatives in Singapore and the region.
Left Right SGFounder & CEO
Sep. 2018 - Aug. 2023SingaporeLeft Right SG is a registered social enterprise focused on delivering professional marketing & communications to the non-profit and social enterprises in Singapore. I founded Left Right and have been responsible for all areas of work for the company. I manage the finances, business development, marketing, communications, partnerships, as well as delivery of the projects. Key Highlights • Worked with a local non-profit on the strategy, communications and launch of a new service offering. • Delivered a two days communication workshop in Malaysia to a group of conservation non-profits along with the communications team of The Walt Disney Company. • Selected to be one of the 19 Women Entrepreneurs to be trained and certified under the P&G & WE Connect International Women Entrepreneurs Development Programme. • Conceptualised, managed, and executed an impact report project for a pilot funding program of NCSS. • Interim Chief of Staff support to the CEO of XSEED Education. • Organized a large scale event in collaboration with the Health Promotion Board & VSStory on anti-smoking.
Conjunct ConsultingVice President - External Affairs
Aug. 2016 - Jul. 2018SingaporeConjunct Consulting is a non-profit organisation in Singapore with the core mission to engage, mobilise and empower pro bono talent to strengthen social good organisations. In my current role, I am responsible for the strategy and delivery for all the marketing and communication at Conjunct. Deliverables include: - Develop and execute the marketing strategy and plan to deliver the overall organizational strategy. - Conceptualise, create and develop all the marketing communication across the work units for Conjunct – presentations, videos, social media posts, brochures, invites, posters, etc. - Conceptualise, deliver and track all the events – business development as well as engagement – for all stakeholders i.e. non-profit partners, volunteers, board and staff. - Conceptualise, create and disseminate all the content – blogs, case studies, etc – for Conjunct across platforms i.e. website, social media, blogs. - Support and create communication for all outreach and business development initiatives across all Conjunct verticals. - Scope, refine, manage and deliver new growth initiatives including new functions & special projects. - Forge new relationships to build visibility, impact, and financial resources -including relationships with government agencies, non-profit organisations, foundations and corporates. - Explore, apply and support any funding opportunities for Conjunct. - Ensure that there is consistency and clarity in all communication so the credibility and integrity of the brand is maintained. Highlights: Key achievements – Creation & execution of the Content Strategy - started the Conjunct Blog now at 30+ posts | Conceptualised and successfully run 12+ events for all stakeholder groups – Non-Profit Partners, Student + Professional Volunteers – with audience size varying from 30 to 130 | Migration of marketing communication to Hubspot | Supported all other functions of BD, HR, Project Management & execution leading to organisation development.
Inception Business ServicesPartner
Jun. 2011 - Oct. 2015Chennai | Gurgaon, IndiaIBS is a marketing consulting and outsourced marketing firm, I helped build from scratch. Its service offer includes CMO on hire, plug and play marketing team, online marketing, social media management, content and communication, brand platform & events, surrogate marketing and brand management. Over the last four and a half years, IBS has worked with over 75 clients across industries. • Executive & financial management jointly with the founder-partner. • Business planning, business development, project management, client management, hiring, marketing & communication • Independently set up Delhi/Gurgaon as the second location for the firm. At the time of my exit, the Gurgaon region contributed to 40% of the firm's billing. • Notable client projects included: Social media team for Crocs India, Launching Jamie Oliver brand and restaurants in India, Content team for Ingersoll Rand
XSEED EducationEducation Sales Manager
Aug. 2009 - May. 2011Coimbatore Area, IndiaXSEED Education is one of the fastest growing and most exciting education stories in emerging markets, reaching more than one million children. • Building a 100-institution client base from scratch in 2 years • Responsible for revenue generation, receivables, relationship management and service delivery • Pre-Sales activity, local marketing and public events • Launching and marketing of all new products and initiatives in my region
HSBCWealth Management
Jan. 2007 - Dec. 2009Chennai• Directly handling the wealth portfolio managing a FUM size of ~ US$ 2 Million. • Business plan creating & execution, understanding local buying behavior and market conditions • Conceptualized, planned and conducted events to promote the value proposition of HSBC • Maintain HSBC internal control standards, processes, & procedures
Godrej & Boyce Mfg. Co. Ltd.Summer Intern
Jan. 2006 - Dec. 2006Mumbai and Bangalore• Customer insights mining in target segments • Identifying critical considerations while making buying decision • Emerging trends in buying behaviour • Recommendations for improving market share
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