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Work Background
Marketing & Growth
UmbaMarketing & Growth
Nov. 2020• Gained over 1m signups, over 600k verified and active users doing millions of USD in monthly GTV.
Senior Performance Marketing Manager (Global)
SafeBodaSenior Performance Marketing Manager (Global)
May. 2020 - Aug. 2020Kampala, UgandaGrow new users for all verticals, manage the overall digital budget, increase team capacity, own all top-level insights, and translate Digital Marketing learnings into business implications/actions. In 3 months, we: • Gained 10,000 new users. • Reduced CPI/CPA from ~$30 to ~$0.7 and monthly performance budget from ~$30,000 to ~$1,500. Extra funds were diverted into other marketing initiatives within my team. • Reduced CAC from ~$1.6 to less than $1.
Head Of Digital
Summitech Computing LtdHead Of Digital
Aug. 2019 - May. 2020
Head of Growth & Marketing
Plaqad LimitedHead of Growth & Marketing
Feb. 2019 - Jun. 2019Devised and executed digital marketing strategy to raise brand awareness, lead generation, user acquisition, and conversion. • Increased average engagement rate 500% and followership 300% across all the brand's social handles in one quarter. • Boosted search engine visibility by over 300% in one quarter and conversions by more than 200%.
Marketing (Digital & Performance) - Bounce News
Media24 (Pty) LtdMarketing (Digital & Performance) - Bounce News
Jan. 2018 - Feb. 2019• Grew the app downloads to over 1m within the first three months and increased app ranking to number 2 in Nigeria its category with our team. • Grew the online engagement of the brand by over 100% on average in the first three months. • Also got the CEO’s Innovation Award for Outstanding Performance. Skills utilized: performance marketing, digital strategy, analytics & data visualization, social media marketing, email marketing, app marketing, graphics design, copywriting, SEO, media monitoring, PPC – Google, FB & IG, Twitter, project management.
Chief Operations Officer
BentLab LimitedChief Operations Officer
Nov. 2017 - Dec. 2017
Trainer
Ngcareers LimitedTrainer
Jul. 2017 - Aug. 2017• Trained participants on Digital Marketing. • Created Digital Marketing curriculum & course content for online learning platform.
Group Communications Lead
Venia GroupGroup Communications Lead
Apr. 2017 - Nov. 2017• Handling all the corporate communications and digital marketing efforts of all the brands under the Venia Group umbrella. • Grew the audience and impressions of the 5 brands by over 60% on the average in the first month. • Project Communications & Technology Lead for Nigeria’s first Coworking Conference.
Digital Trainer (via KNVG Media)
GoogleDigital Trainer (via KNVG Media)
Sep. 2016 - Mar. 2017
Trainer (via Livity Africa)
GoogleTrainer (via Livity Africa)
Mar. 2016 - Sep. 2016Nigeria• Trained participants on Digital Marketing across the country. • Personally trained over 1000 young Africans within three months.
IT Consultant
RED | For AfricaIT Consultant
Jun. 2015 - Aug. 2016Coordinate with the in-house digital team to deliver top notch technology solutions for the company’s business processes.
Technology & Social Media
RED | For AfricaTechnology & Social Media
Oct. 2014 - May. 2015Lagos, Nigeria.Managed the media group’s entire technology stack and also develop technology ideas for better business growth and seamless processes. Supervised the various social media managers for the various brands within the group and taking responsibilities for reaching set KPIs.
Media and Content Lead
OcamanMedia and Content Lead
Jul. 2014 - Oct. 2014Lagos, Nigeria1. Management of consumer e-mail and social media accounts. 2. Fashioning & curating relevant content for our blog. 3. Distribution of press kit to relevant online and offline media and arranging interviews and media coverage. 4. General content and media management.
Social Media Manager, YNaija
RED | For AfricaSocial Media Manager, YNaija
Jun. 2013 - Sep. 2014• Managed and grew the entire social media imprint and audience of YNaija and its subsidiaries. • Identified trends and advised the company on potential content direction. • Grew the social media handles of YNaija by over 222% within 1.5 years.
Co-founder
Entranic SolutionsCo-founder
May. 2013 - Oct. 2013Lagos, Nigeria.
Volunteer Community Manager
OperaVolunteer Community Manager
Mar. 2013 - Dec. 2018Sub-Saharan AfricaCommunity Management for the users of various products of Opera Software including Opera Mini, Mobile and Desktop.
Managing Editor
WebTrends NigeriaManaging Editor
Oct. 2012 - Dec. 2014WebTrends Nigeria was Nigeria's second largest and most widely read technology blog for three consecutive years.
Chief Technology Officer
BentLab LimitedChief Technology Officer
Sep. 2012 - Oct. 2017
Student Volunteer
Opera SoftwareStudent Volunteer
Nov. 2011 - Feb. 2013Assisting the Sub-Saharan Coordinator in overall community management for Opera Software in sub-saharan Africa.
Chief Technology Officer
GroupBuy NigeriaChief Technology Officer
Jun. 2011 - May. 2012Lagos, Nigeria.Overseeing all ICT-related and financial operations of the company.
Campus Crew Member
Opera SoftwareCampus Crew Member
Feb. 2010 - Oct. 2011LagosTo spread the word about Opera and Web standards on campus.
Projects Lead
8364 GroupProjects Lead
Nov. 2009 - Dec. 2012LagosOverseeing the overall workings of the company.
Industrial Attache - Office of the Secretary to the State Government
Lagos State GovernmentIndustrial Attache - Office of the Secretary to the State Government
Apr. 2009 - Sep. 2009Every duty assigned to me with focus on IT. I was also liaison to the Ministry of Science and Technology's web team.
Head, Content Management
Africania Computers Nigeria LimitedHead, Content Management
Aug. 2008 - Apr. 2009Worked with Web and Enterprise Content Management Systems.
IT
Indisys Business SolutionsIT
Jun. 2008 - Aug. 2011Was in charge of IT operations at the Nigerian office of Indisys Business Solutions.
Peppa (Techstars ‘22)
United Kingdom
Herconomy
Pillow
QuickBus - Intercity Bus Travel (acquired by BuuPass)
United Kingdom

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