Oluwapelumi OYETIMEIN, MCIM, a distinguished Growth Systems Architect, currently holds the position of COO at Peppa, a leading social commerce platform. His robust background in software development, growth & operations has consistently delivered impressive growth, user acquisition & retention across various roles and industries.
During his tenure at Umba, Oluwapelumi led the Marketing department, achieving remarkable milestones. His strategic initiatives resulted in over 1 million customers and 700k verified active users within a year. These efforts also led to a monthly gross transaction volume of over $46 million, achieving an impressive 22x average ROAS.
Before his tenure at Umba, Oluwapelumi demonstrated his leadership skills as the Senior Manager of Performance Marketing (Global) at SafeBoda. Under his guidance, the user base grew by over 10,000 in three months, and acquisition costs were drastically reduced. His leadership at Summitech Computing in Nigeria also resulted in a 30% sales increase and a 25% growth increase for clients.
Oluwapelumi’s influence extends beyond corporate settings; he served as the President of DigiClan, Africa’s largest digital professional community, fostering a knowledge-sharing and innovation network. He also made a lasting impact as a Digital Trainer with Google in Nigeria, training thousands of participants and collectively reaching over a million individuals across Africa. He currently mentors individuals via ADPList where he is a top 1% Mentor in Marketing. He also mentors businesses through DigitalBoost UK and is an advisor to several startups.
Oluwapelumi's commitment to innovation and exceptional performance in the digital space has been recognised with the CEO’s Innovation Award for Outstanding Performance at Media24 and as a three-time #YTech100 Honouree. His various certifications in digital marketing, product management, and business strategy further demonstrate his dedication to continuous learning and professional development.
Oluwapelumi is highly sought afteMore...