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Work Background
CALIHead of Product and Design
May. 2025São Paulo, BrasilI lead a multidisciplinary team of Product Managers, UX/UI Designers, and Researchers, working closely with Engineering, Compliance, Risk, and Commercial teams defining product strategy, design and customer experience and giving insights to refine decisions.
Grupo PermaneoUX Manager
Sep. 2024 - May. 2025São Paulo, BrasilLead the UX and Product Design team by creating patterns and transforming complex ideas into intuitive, high-value solutions that are always aligned with needs and objectives. Highlighting the following points: Leading Permaneo and Permatech design teams; Developing user-centric UX/UI solutions; Defining and implementing scalable design systems; Data-driven research and strategic design; Collaborating with technology, product, and business teams.
MorfiusCo-founder
Jun. 2023Estados Unidos
MorfiusProduct Design Manager
Jun. 2023 - Aug. 2024Washington, District of Columbia, United StatesResponsible for leading the design team and delivering the product design strategy. Implemented a data-centric approach to product management, making decisions based on data collected from research, market analysis and A/B testing. Helped to leverage product metrics like KPIs, OKRs, North Star, and cycle time reports to make informed decisions. Activities: Led teams in Agile environments to ensure efficient project execution, underscoring leadership and collaborative skills. Managed the development of data tools to support decision-making and optimize costs. Collaborated with stakeholders for continuous product improvement.
GoogleCustomer Engineer Lead
Nov. 2020 - Mar. 2023BrasilResponsible for leading the LATAM design team to develop a discovery and design experience with design sprints, interviews and EBC's to discover the real focus and tasks of customers, together with stakeholders from different verticals such as Retail, Health, Supply Chain to later create and develop prototypes, narratives, demos and projects for Google Cloud.
Lojas RiachueloUX Design Lead
Jul. 2019 - Nov. 2020BrasilResponsible for starting the UX team for internal products at the beginning and then helping to start a UX culture in the company, where we were able to show the real value of data, accessibility and usability. Then on the E-Commerce I was able to help the team that created the main design system, the app and backoffice projects.
GH DigitalHead of Technology and Innovation
May. 2018 - Jul. 2019São Paulo Area, BrazilResponsible for managing the design, development and infrastructure team of 8 people. Also responsible for aligning the digital area bringing various analytics and social media reports to our customers. The experience with design, helped the team to create one of the most successful projects, the second version of Cliente Mais for GPA. Working with clients such as Pão de Açúcar, Extra Hipermercados e Supermercados, Compre Bem, Minuto Pão de Açúcar, Mini Mercado Extra, Sonae, among others.
K2 Partnering SolutionsUX Senior Analyst
Jun. 2015 - Jan. 2018Responsible for the development front end, visual and UI UX of the first and second version of K2 Konnect, a social tool for tech professionals where they can find projects, receive ratings, be payed, engage with others and receive benefits and rewards .
VAGAS.comFront End Engineer
Oct. 2014 - Jun. 2015São Paulo Area, BrazilResponsible for the development and improvement of the job search tool for candidates and some changes of the career Map Tool.
AgênciaClick IsobarFront End Architect
Feb. 2014 - Oct. 2014Responsible for the development of the FIAT do Brasil website as well as several sites and hotsites for the customers of the agency.
GH Digital / Box ComunicacaoFront End Developer
Jun. 2011 - Dec. 2013Responsible for the development of the agency's customer websites and systems (Decathlon, Sams Club, Wal Mart, among others).
OfficecommFront End Developer
Jan. 2011 - May. 2011São Paulo Area, BrazilResponsible for the development of websites and animations with films from fashion clients such as Pakalolo, Marisol, Tigor T Tigre, among others.
DigiPronto {Estratégia + Digital}Customer Care Professional
Jan. 2010 - Dec. 2011São Paulo Area, BrazilResponsible for the customer service care for some clients like: TrendFoods (China in Box, Brevitá and Owan) Continental Tires Among others
lygia moritz designDeveloper
Sep. 2009 - Dec. 2010São Paulo Area, BrazilResponsible for the development Frontend and Backend for the customers of the agency like: Monica Dajcz Ebco Grupo Feller Construtora Lock Liramax Among others
AntliaWeb Developer
Jul. 2008 - Sep. 2009Responsible for all applications layout and development for Bradesco and Itaú / Unibanco banks in Brazil.
Britcham BrasilWeb Developer
Jan. 2007 - Jul. 2008São Paulo Area, BrazilResponsible for the development of the British Chamber of Commerce Website Portal in Brazil.
Rede RecordJunior Web Designer
Jan. 2004 - Dec. 2006São Paulo Area, BrazilResponsible for everything related to websites and hotsites of Rede Record. Had experience with motion design, video cutting, web development and sql treatment/development.
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