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Work Background
GLOBAMB: Global Growth AmbassadorsInnovation Project Leader
Aug. 2025
ProyectivaBusiness Consultant & Project Strategist
Oct. 2024MéxicoProject Strategist & Entrepreneur Advisor At Proyectiva, I partner with entrepreneurs, startups, and corporate teams to transform ideas into tangible results. I provide strategic consulting and project management support through an end-to-end approach — from concept validation and planning to execution, launch, and measurable impact. Key Responsibilities: • Advised entrepreneurs and startups across the full lifecycle: idea validation, business modeling, brand positioning, and go-to-market execution. • Designed and implemented project structures with clear scope, milestones, KPIs, and timelines, ensuring on-time and on-budget delivery. • Supported business owners in developing scalable operational processes, vendor partnerships, and financial oversight. • Delivered tailored consulting in innovation, product launches, and co-packing project management. • Facilitated strategic workshops and advisory sessions to align business goals with execution roadmaps. • Coached executives and founders on leadership, productivity, and business growth strategies.
KenvueShopper Marketing Manager
Feb. 2023 - Oct. 2024Responsible for leading the Shopper Marketing strategy and key projects for the club channel (Costco, Sam’s Club, City Club, and PriceSmart) across Mexico and Central America, with cross-market collaboration across the US, Canada, LATAM, and Brazil. Key Responsibilities: • Lead the development and execution of long-term shopper strategies aligned with brand, commercial, and operational priorities. • Manage end-to-end projects, including innovation, new product development, packaging solutions, and co-packing initiatives. • Develop packaging solutions tailored to client needs, optimizing costs, lead times, and operational efficiency. • Drive cross-functional collaboration with marketing, sales, operations, finance, supply chain, and key account teams. • Own budget management and financial accountability (P&L) for the shopper marketing function within the club channel. • Leverage shopper insights, market trends, and competitive intelligence to identify growth opportunities and optimize execution plans. Key Achievements: • Built and delivered the full innovation and co-packing pipeline for 2024 and 2025, working closely with local and international teams. • Consistently exceeded sales KPIs in Costco and Sam’s by executing integrated, insight-driven commercial strategies. • Led the development of new packaging formats tailored to customer and channel needs, improving both cost structures and time-to-market. • Optimized cross-functional processes, enhancing project execution speed and operational alignment.
KenvueShopper Marketing Manager
Feb. 2023 - Oct. 2024Responsible for leading the Shopper Marketing strategy and key projects for the club channel (Costco, Sam’s Club, City Club, and PriceSmart) across Mexico and Central America, with cross-market collaboration across the US, Canada, LATAM, and Brazil. Key Responsibilities: • Lead the development and execution of long-term shopper strategies aligned with brand, commercial, and operational priorities. • Manage end-to-end projects, including innovation, new product development, packaging solutions, and co-packing initiatives. • Develop packaging solutions tailored to client needs, optimizing costs, lead times, and operational efficiency. • Drive cross-functional collaboration with marketing, sales, operations, finance, supply chain, and key account teams. • Own budget management and financial accountability (P&L) for the shopper marketing function within the club channel. • Leverage shopper insights, market trends, and competitive intelligence to identify growth opportunities and optimize execution plans. Key Achievements: • Built and delivered the full innovation and co-packing pipeline for 2024 and 2025, working closely with local and international teams. • Consistently exceeded sales KPIs in Costco and Sam’s by executing integrated, insight-driven commercial strategies. • Led the development of new packaging formats tailored to customer and channel needs, improving both cost structures and time-to-market. • Optimized cross-functional processes, enhancing project execution speed and operational alignment.
Genomma LabBrand Operations Manager
May. 2022 - Dec. 2022Mexico City, MexicoResponsible for driving operational excellence and business growth for the Antifungal and Women’s Health categories, managing brands such as Lomecan, SilkaMedic, Unesia, Lakesia, and Points. Led brand operations, innovation, renovation, and go-to-market strategies. Key Responsibilities: • Led the end-to-end process for product development, renovation, and innovation, ensuring alignment with business objectives, market needs, and regulatory compliance. • Managed cross-functional collaboration between marketing, medical, regulatory, manufacturing, supply chain, sales, and external co-packers. • Directed business planning processes, including brand strategy execution, operational forecasting, and performance tracking. • Ensured brand consistency across all touchpoints, including packaging, communication, and in-market execution. • Led cost optimization initiatives by improving processes across the value chain, from sourcing to delivery. Key Achievements: • Delivered new product formats and SKU extensions, including new fragrances and packaging for Lomecan Shampoo and OTC lines. • Accelerated project timelines, implementing process improvements that optimized workflow and reduced time-to-market. • Enhanced operational efficiency and collaboration between cross-functional teams, improving overall project delivery speed and execution quality. • Strengthened brand positioning in the market through optimized supply chain processes and improved product offerings.
LalunCOO | Founder
Jun. 2019MexicoCo-founder and Chief Operating Officer of a wellness company specializing in natural and organic products. Accountable for the company’s full operational management, including business strategy, product development, supply chain, financial oversight, and commercial growth. Key Responsibilities: • Led overall business strategy, operational execution, and end-to-end product development from concept to market. • Managed supply chain operations, production planning, vendor negotiations, inventory management, and quality control. • Oversaw financial performance, P&L management, pricing strategies, and cost optimization. • Directed digital transformation efforts, launching and scaling operations on e-commerce platforms like Amazon and Mercado Libre. • Developed and executed comprehensive go-to-market strategies across both digital and retail channels. • Built and maintained strategic partnerships with retailers, pharmacy chains, distributors, and logistics providers to accelerate growth. Key Achievements: • Achieved +461% total sales growth (2022 vs. 2023), +217% e-commerce growth (2022 vs. 2023), and +200% total sales growth (2024 vs. 2023); 2025 YTD exceeding targets across all channels. • Expanded distribution to 30 organic retail stores nationwide, 2 pharmacy chains (Farmacia del Ahorro and Farmacia San Pablo), and 1 major retailer (HEB). • Successfully launched multiple new SKUs while ensuring full compliance with legal, regulatory, and operational standards. • Improved operational efficiency by optimizing supply chain processes, reducing lead times, and enhancing cost structures. • Scaled e-commerce presence through successful onboarding and growth on Amazon and Mercado Libre, positioning them as major revenue channels.
Asiri HealthBusiness Marketing Consultant
Jul. 2018 - Aug. 2019Colombo, Western Province, Sri LankaConsulted for Asiri Health, the leading private healthcare group in Sri Lanka, to develop and execute marketing, commercial, and operational strategies for their Wellness Center and associated clinics. Key Responsibilities: • Led the design and implementation of marketing and business development strategies to drive patient acquisition and corporate partnerships. • Conducted in-depth market research, competitive analysis, and customer insight studies to inform strategic decision-making. • Advised cross-functional teams — including the wellness center, cosmetic clinic, dental, physiotherapy, and nutrition clinics — on marketing, branding, and operational improvements. • Managed the full project lifecycle for marketing campaigns, from conceptualization to execution, including budget management and KPI tracking. • Supported sales operations by identifying key prospects, leading client presentations, and developing corporate wellness plans. Key Achievements: • Successfully launched a corporate wellness campaign, generating significant brand awareness and driving new revenue streams through corporate health plans. • Developed operational improvements that enhanced customer experience and improved clinic service offerings. • Strengthened Asiri Health’s brand positioning in the wellness sector by integrating data-driven marketing strategies with operational excellence.
Mast GlobalGarment Technician
Dec. 2016 - Jul. 2019Sri LankaPart of the Product Development and Quality Operations team, supporting the end-to-end lifecycle of garment production for leading global fashion and sportswear brands. Key Responsibilities: • Managed the technical validation process for garments, ensuring compliance with quality standards, specifications, and brand requirements. • Conducted fit assessments, measurement evaluations, and workmanship inspections throughout product development and pre-production stages. • Collaborated closely with Quality Controllers, Merchandisers, and R&D teams to resolve technical issues and ensure production readiness. • Acted as a key communication bridge between local teams and visiting teams from the US and Europe, facilitating meetings, fit sessions, and operational reviews. • Leveraged multilingual communication skills (English, Spanish, and basic Sinhala) to foster smoother collaboration and effective problem-solving during international team visits and cross-functional meetings. • Managed cross-plant coordination with different MAS Holdings factories, ensuring consistency in quality & fit standards • Worked across multiple categories, including activewear, lingerie, and sports apparel. Brands Supported: Victoria’s Secret (Pink, VS Sport, La Senza) Lululemon, Tommy Hilfiger, Calvin Klein Sport, and Patagonia Key Achievements: • Ensured consistent delivery of high-quality products by optimizing fit processes and production standards for globally recognized brands. • Acted as a key stakeholder in facilitating seamless collaboration between Sri Lanka teams and international teams, improving operational alignment and project delivery. • Contributed to operational improvements that reduced defect rates and improved time-to-market in collaboration with global stakeholders.
NestléBrand Manager Jr; Dairy PPP
Jun. 2015 - Apr. 2016MexicoResponsible for supporting brand management, product development, and go-to-market strategies for the dairy powder portfolio, including Carnation Powder Milk and NutriRindes, targeting both mass and social impact markets. Key Responsibilities: • Managed product innovation and renovation projects from concept through launch, ensuring alignment with commercial, operational, and regulatory requirements. • Led the development and execution of 360° marketing plans, including ATL and BTL strategies. • Oversaw packaging development, pricing strategies, and supply chain coordination to ensure product availability and profitability. • Collaborated closely with cross-functional teams including R&D, regulatory, production, and commercial to drive successful product launches. • Managed budget allocation and financial tracking for brand campaigns and projects. Key Achievements: • Delivered a successful marketing campaign featuring Pedrito Fernández, which significantly boosted brand awareness and sales. • Led a packaging resizing project that enabled access to new sales channels and low-income markets, contributing to portfolio growth and improved market penetration. • Ensured on-time delivery of multiple innovation and renovation projects, improving operational efficiency and market responsiveness.
NestléSupply Chain Project Manager; Chilled Dairy,Ambient Dairy, CMB & Cullinary Business
Jan. 2013 - Jun. 2015MéxicoLed supply chain and operational projects for Nestlé’s Chilled Dairy, Dairy, Cocoa Malted Beverages, Ready-to-Drink (RTD), and Culinary businesses. Managed high-complexity projects involving product launches, supply chain optimization, and business transitions. Key Responsibilities: • Managed the end-to-end lifecycle of over 400 projects, including product launches, innovation, and product renovations. • Coordinated cross-functional teams across supply chain, manufacturing, marketing, R&D, regulatory, finance, and co-packers to ensure project success. • Oversaw critical path management, resource allocation, risk mitigation, and timeline adherence. • Played a key role as Transition Manager during the divestment of the Chilled Dairy business to Grupo Lala and the RTD business to Jumex, ensuring seamless operational handover. • Developed and implemented a post-launch process to capture lessons learned, improving operational efficiency and future project execution. • Managed reporting for project steering committees, tracking KPIs, risks, and milestones. Key Achievements: • Delivered 400+ projects on time and within scope, directly supporting revenue continuity and operational excellence. • Successfully led the operational transition of two major business units (Chilled Dairy and RTD) with zero disruption to supply chain operations. • Implemented process improvements that reduced project lead times and enhanced cross-functional collaboration. • Established a project governance framework that improved transparency, accountability, and project execution efficiency across multiple categories.
NestléMarketing Trainee; Chilled Dairy Products
May. 2011 - Dec. 2012Mexico DF.
Alianza con la Biosfera - AliBioMarketing & Comunication Trainee
May. 2010 - May. 2011Mexico DF.
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