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Work Background
Re/Write LondonExecutive & Career Coaching | Brand Story Consulting
Feb. 2020London, United KingdomHelping people to rewrite old stories to create careers, businesses and lives that work, through 1:1 and group coaching, workshops and brand consulting.
EYGlobal Insurance BMC Leader | Brand, Marketing & Communications
Feb. 2019 - Feb. 2020London, United KingdomWorking within EY’s Executive Layer, I led all aspects of Brand, Marketing & Communications for EY's Global Insurance business, leading a team across London and New York and sitting on the Global Insurance Executive Committee. Key aspects of the role included: Translating the EY Insurance business's priorities into an integrated, multi-channel marketing strategy and tactical plan to build the EY insurance brand and help drive revenue growth; Oversight of all Global Insurance channels (including ey.com, social, PR, internal comms); Serving as a member of the Global Insurance Executive Committee, providing strong BMC leadership and guidance to the Global Insurance Global Sector team; Serving as a member of EY Financial Services BMC Leadership team; and management of the Global Insurance BMC budget and oversight of all planning and operations. Commerciality and collaboration were both essential elements to my success in this role. I was fanatical about the importance of understanding clients, key stakeholders and the competitive landscape to equip the EY insurance sales force with the right go- to-market tools to spark client dialogue, enhance relationships and win new business as well as the need to support, align and inspire cross-border, cross-function collaboration to create strong relationships that enabled the successful co-creation, development and deployment of Global programs into regional markets.
EYPursuit Leader (Team Lead)
Oct. 2016 - Feb. 2019London, United KingdomLeading on EY’s pursuit of the most strategically important and highest value global opportunities. As team leader I develop and execute the Pursuit Leader (PL) community's FY19 strategy across our key markets and am responsible for PL L&D, recruitment in multiple markets, building the PL brand, and developing the PL community . As Pursuit Leader I lead the assigned bid team, including pursuit strategists and creative designers; mobilise cross-border, cross-function teams; develop stakeholder strategies, win themes and competitive positioning; provide challenge to the technical team as well as presentation coaching and session facilitation at all levels of seniority; manage governance and communication to EY Leadership. I am a career counsellor and mentor and deliver training on bids best practice and soft skills (including resilience and personal branding) to audiences large and small both virtually and in person. Key achievements: Promoted to Team Leader / Developed and delivered a Writers Programme for the bids team / Founded the EY’s FS Women’s Network, building a team of 9 passionate volunteers
EYCommunications & Pursuits Strategist
Aug. 2013 - Oct. 2016London, United KingdomProject managed and led content on EY’s largest global financial services audit pursuits. Responsible for all aspects of content across the pursuit, working with Creative Design to develop the look, feel and tone of the pursuit campaign; Turned technical information into compelling client-centric content; guided technical writers to tell a story and ensured material had a single ‘voice’; Recognised as the team’s ‘star writer’; Project managed the entire end-to-end bid process from start to win. Key achievements: content and PMO for the winning London Stock Exchange and RBS audit bids / Appointed EY Women’s Network Communications Leader, leading the comms team and sitting on the SLT / Awarded EY International Women’s Day ‘Rising Star’ Award
EYGlobal Brand Manager
Apr. 2012 - Aug. 2013London, United KingdomAs part of Global Marketing’s Brand Management team, I worked on key global brand projects to maintain EY’s corporate identity through brand compliance and education. Brand Subject Matter Expert: Global brand adviser for the internal EY community / Verbal identity compliance reviewer and EY writing and style specialist / Coached teams on embedding the new purpose-led brand into client materials and pitches; Content Management: Marketing blogger and content developer for EY’s online community of 2000+ marketers. Key achievements: led the global workstream on EY’s global rebrand project (when Ernst & Young become EY and Building a Better Working World was launched)
Leonard Curtis Business Solutions GroupNational Head of Marketing
Feb. 2011 - Apr. 2012LondonLed national marketing communications and public relations for this boutique insolvency firm. I established a national marketing team, introduced a refreshed marketing and public relations strategy, and coordinated the winning entry for the “Corporate Recovery Firm of the Year” award at the 2011 Insolvency & Rescue Awards
Various CompaniesMarketing contract roles – various
Oct. 2007 - Jun. 2010Kent, United KingdomDuring this period I worked and travelled between Australia and the UK doing various contract marketing roles in FS, Industry and the voluntary sector
Bradford CollegeMarketing Communications Officer
May. 2006 - Sep. 2007Bradford, United KingdomLed PR, Marketing and events for all higher education provision at this further and higher education college, including devising and delivering advertising campaigns across multiple channels, writing press releases, participating in media interviews (being interviewed and briefing journalists), special events (including hosting dignitaries and special guests)
Luna CinemasFront of House Manager
Jan. 2001 - Dec. 2006Western Australia, AustraliaRan all aspects of the Front of House for this Arthouse cinema in inner city Perth, including team management, rostering, ordering, training, hiring, accounts reconciliation, customer service, merchandising, special events, and liaising with press, distributors and filmmakers I worked casually at the cinema while studying my undergrad and was promoted to Manager upon completion of my studies.
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