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Work Background
NextdoorHead of Communications, Consumer
Mar. 2022San Francisco Bay Area
ZyngaSr. Director of Communications
Mar. 2019 - Nov. 2021San Francisco Bay AreaLed product communications initiatives across portfolio of hit games including Words With Friends, Zynga Poker, Merge Dragons, as well as launched marquee IP titles including Harry Potter: Puzzles & Spells and Game of Thrones Slots Casino. Conceptualized and executed mediagenic, story-telling media programs, including celebrity initiatives with Zayn Malik, Garth Brooks, Dolly Parton, Julie Andrews, will.i.am. Conceived and executed partner programs with organizations including the American Cancer Society, Born This Way Foundation, Scripps National Spelling Bee, Mission: Orbisculate and others. Contributed to the Zynga-led award-winning campaign, #PlayApartTogether in partnership with the World Health Organization. Contributed to corporate storytelling and spokesperson preparation including quarterly earnings, Zynga’s advertising business and other corporate initiatives.
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Jam CityCommunications
May. 2018 - Mar. 2019San Francisco Bay AreaSupported product and corporate communications initiatives across Jam City's slate of hit games, including Harry Potter: Hogwarts Mystery. Conceptualized and executed story-telling media programs, including our 2018 partnership with bi-partisan voter registration non-profit, When We All Vote.
Cinequest Film & VR FestivalPR Lead - Consultant
Dec. 2017 - Apr. 2018San Francisco Bay AreaHelmed the communications strategy and execution for a premiere, Oscar-qualifying film festival's 28th season. Emphasized media and talent relations, event management, press material creation and distribution, and expanded media focus on its virtual reality program. In this role, media coverage for the festival increased by over 50%.
Bite GlobalVice President
Feb. 2016 - Jan. 2018San Francisco Bay AreaPartnered with clients to develop a roadmap for their communications, and led teams for the 'in-the-trenches' execution. Working with clients from sectors including robotics, consumer tech, VR/AR, social media management and gaming, I focused on building high impact media programs. Key achievement during this time: securing back-to-back Associated Press hits for a client within a two week period. +++
SutherlandGold GroupConsultant
May. 2015 - Jan. 2016I provided high level media relations support for this Bay Area consumer technology firm, supporting clients in the VR and robotics sectors. In this role, I secured top tier media coverage for startup clients in outlets including The Wall Street Journal, Inc., Fox Business, Popular Mechanics, Quartz, The San Jose Mercury News among others.
ONE PR StudioVice President
Apr. 2013 - May. 2015Led and motivated internal teams, working alongside ONE PR Studio founder to maintain the health of our client base and business. Serving as lead for major clients including Warner Bros. Interactive Entertainment and Red Bull Media House, I had the pleasure of partnering with dynamic clients with avid, engaged audiences.
ONE PR StudioSr. Director
Mar. 2006 - Apr. 2013As the first employee at this boutique digital entertainment firm, I drove results for gaming clients ranging from international publishers to first time app developers. Opening doors in 2006, alongside the launch of the PS3 and Xbox 360, I participated in the advent of new consoles, genres and business models in the ever-changing gaming industry.
EASr. PR Manager
Nov. 2001 - Mar. 2006In this 'wear many hats' role, I led a specialized team responsible for the execution of any and all EA media events, from media tours to major trade events. In tandem, I drove EA's relationship with and top level consumer print and broadcast outlets, securing coverage on The Tonight Show with Jay Leno, The Late Show with David Letterman and Late Night with Conan O'Brien . My favorite initiative: serving as PR lead for the launch of Harry Potter products, 2001 - 2003.
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UbisoftPR Manager
Jan. 2001 - Dec. 2004San Francisco Bay AreaResponsible for securing strategic media coverage for both licensed properties and core Ubisoft IP (Rayman), I also led the execution of local, national and international media tours.
Wildcat Canyon PressDirector of Publicity
Jan. 1999 - Dec. 2000San Francisco Bay AreaAt this 'small but mighty' independent book publisher and creator of the New York Times bestselling 'girlfriends', I was responsible for all publicity efforts for more than 40 current and backlist titles. Secured coverage for our slate of non-fiction titles in outlets including USA Today, Good Morning America, and the San Francisco Chronicle, as well as trade publications like Publishers Weekly.
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