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Work Background
Zuri HealthMarketing & Brand
Nov. 2023Nairobi County, KenyaDeveloped and executed comprehensive marketing strategies to enhance Zuri Health’s brand visibility and market positioning within the healthcare sector. Led successful digital marketing campaigns across social media, email, and content platforms, driving user engagement and increasing app downloads. Created and managed engaging content, including blogs, videos, and promotional materials, to effectively communicate Zuri Health’s telemedicine services. Built and nurtured relationships with influencers and partners, amplifying the reach of campaigns and strengthening brand credibility. Conducted market research to identify trends, customer needs, and new opportunities, informing the development of targeted marketing initiatives. Coordinated events such as product launches, webinars, and community outreach programs to promote Zuri Health’s services. Monitored marketing performance metrics, analyzed results, and adapted strategies to meet or exceed set targets. Collaborated with cross-functional teams to ensure alignment of marketing efforts with overall business goals and a cohesive brand message.
Digify AfricaProject Assistant
Aug. 2019 - Jan. 2024KenyaSupported the planning, coordination, and execution of projects aimed at empowering communities through skills training and capacity building. Assisted in the development of project proposals, budgets, and timelines, ensuring alignment with organizational goals and donor requirements. Coordinated communication between project teams, stakeholders, and beneficiaries, facilitating smooth project implementation. Organized workshops, training sessions, and community outreach events, managing logistics and participant engagement. Conducted research and data collection to track project progress, providing regular updates and reports to project managers. Assisted in monitoring and evaluating project outcomes, identifying areas for improvement and recommending solutions. Maintained accurate project documentation, including records of expenses, participant feedback, and progress reports.
Mollage MediaDigital Marketer
May. 2018Planned and executed digital marketing strategies that drove brand awareness, lead generation, and customer engagement across various online channels. Developed and managed content for websites, social media platforms, email campaigns, and online ads, ensuring consistency in brand messaging and tone. Leveraged SEO, PPC, and social media advertising to optimize campaigns, increase website traffic, and boost conversion rates. Analyzed performance metrics using tools like Google Analytics, generating insights to refine marketing strategies and achieve business goals. Collaborated with design and development teams to create landing pages and marketing collateral that enhanced user experience and engagement. Conducted market research to understand target audience behaviors and preferences, tailoring campaigns to better meet their needs. Stayed current with digital marketing trends, tools, and best practices to continuously improve strategies and drive results.
Mollage MediaFounder
Jan. 2018Nairobi, KenyaAs the Founder of Mollage Media, my role includes: • Setting the Vision & Strategy – Defining the agency’s direction, goals and market positioning. • Business Development – Identifying growth opportunities, building partnerships and securing clients. • Creative & Brand Oversight – Ensuring all campaigns align with our clients’ brand identity and objectives. • Client Relations – Building strong relationships with clients to understand their needs and deliver results. • Marketing & Thought Leadership – Showcasing our expertise in digital marketing through content, industry insights and innovative strategies. • Team Leadership & Mentorship – Leading a team of creatives and strategists, fostering innovation and growth. • Quality Control – Ensuring all deliverables meet high standards of creativity, strategy, and execution.
Cytonn InvestmentsFinancial Advisor
Jan. 2017 - May. 2018Nairobi
Mollage MediaBlogger and Social Media Influencer
Dec. 2015
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