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Work Background
BOOKWALKER Taiwan - 台灣漫讀總經理
Jan. 2022
KADOKAWA CorporationChief Operating Officer
Aug. 2020台灣- Explore and drive new business opportunities. - Lead digital transformation and be responsible for PnL of digital BU. - Build full function digital team, incl. product, UI/UX/ R&D and implement product development flow. - Operate 2C platforms incl. e-pub marketplace, BookWalker, Serialized UGC novels service, KadoKado, and Kadokawa TW official EC site.
Kadokawa Taiwan CorporationChief Operating Officer - Digital Business
Aug. 2020台灣- Explore and drive new business opportunities. - Lead digital transformation and be responsible for PnL of digital BU. - Build full function digital team, incl. product, UI/UX/ R&D and implement product development flow. - Operate 2C platforms incl. e-pub marketplace, BookWalker, Serialized UGC novels service, KadoKado, and Kadokawa TW official EC site.
JUKSYChief Operating Officer
Aug. 2019 - Aug. 2020- Lead new business project - Fund raising - Restructure product team - Optimize operation flow - In charge of P&L
wanted.jobsCountry Director
Jun. 2018 - Aug. 2019Taiwan- In charge of TW business PnL - Develop client & partner relationship - Drive user & client growth
蘋果日報General Manager - Digital Marketing
Aug. 2016 - Oct. 2017Taiwan- Lead social marketing strategies to drive user growth - New Business development - Allocate digital marketing budget - In charge of new business PnL
LINE CorpHead of Business Platform Office, Taiwan branch
May. 2012 - Jul. 2016TaiwanKey Responsibility: - 1st full-time employee of LINE TW - Lead New Business Development & LINE@ team & Sticker team (before 2016) - New business chance identification and development business case - Fully responsible for LINE@ & Sticker business PnL, budget allocation, strategies and day to day operation - Partnership development include LINE Today, LINE Sticker, Webtoon, and LINE TV…etc. - B2B sales strategies and target management - Initiate and release LINE Today (News service) - LINE Chat Bot API ecosystem expansion & O2O strategy Achievement: - Successfully release new services: - LINE@: Reach >500K SMB users - Creator's market (LINE Sticker): 18,000 content providers - LINE Today: Has became 1 of TW top news portal - Set up AD product sales pricing plan and flow became major revenue stream - Drive significant growth for LINE Sticker business continuously - Proactively involving day to day operation and key strategies of whole LINE TW office in early stage.
NHNConsultant - LINE business in TW
Feb. 2012 - May. 2012TaiwanMarket research - Competitor analysis - VOC analysis Marketing/PR - Media agency management - Media plan and PR event execution
iStyle365.comProduct & Marketing Director
Jun. 2010 - Feb. 2012Taipei City, TaiwanStartup providing social features for fashionistas to connect each other and show their daily look. Product strategy - Product roadmap planning - Project management - Content strategy and execution - Performance analysis and iteration Product Marketing - Marketing strategy and execution - Partnership development, B2B sales - ADs and service product planning - Key account development and management
Yahoo!Custom Branding Exprience Senior Specialist
Nov. 2009 - Jun. 2010Taipei City, TaiwanThe team help Y! advertisement clients create customized brand experience to their target customers. The service provided include multi media incl. video or editorial content and also customized mini site for seasonal campaign or product launch. - Campaign concept development - UI/UX development - Project management - Technical consultation
Digital RiverAccount Coordinator
Apr. 2008 - Nov. 2009Taipei City, TaiwanManage key accounts' E-commerce sites, such as Cyberlink, TrendMicro, and MicroSoft - Site performance analysis and optimization - Store operation - Sales promotion planning and execution - Site revamp/upgrafe project management
PChome OnlineProduct Manager
Apr. 2006 - Jul. 2007Taipei City, Taiwan-PChome-Skype official site operation - Skype value-added service development - Online campaign planning
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