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Work Background
INTEGRAL GroupMarketing Specialist
Nov. 2022Sofia, Sofia City, Bulgaria
Apparel GroupMarketing Manager
Aug. 2019 - Nov. 2022Sofia, Sofia City, Bulgaria• Tracking media coverage and following industry and social trends, prepare and submit PR reports • Edit, update and create promotional material and publications • Develop PR campaigns and media relations strategies • Create high-quality content to drive traffic to website, social media platforms, etc • Experience with Email Marketing • Organization and management of SEO optimization of the company's sites • Extensive knowledge of analytics, comfortable setting up tracking in Google Analytics • Track, report, and analyses organic and paid campaigns’ performance as well as website traffic analytics • Capable of handling and managing multiple products • Detail-oriented • Self-motivated, with an ability to work and think under own initiative • Quick learner with an ambitious and results-driven personality
Apparel GroupMarketing Specialist
Jul. 2017 - Aug. 2019Sofia➼Taking care of advertising campaigns and promotional activities for Marc O'Polo & ESPRIT Bulgaria; ➼Analysis of current market trends and competitors; ➼Market researches; ➼Online and offline campaigns creative; ➼Cross promotion management; ➼Analyze the results in order to optimize the content; ➼ Organization of events and training; ➼ Creating an inspiring team environment with an open communication culture; ➼ Negotiating and meeting with clients and partners; ➼ Motivation; ➼ Inspiration; ➼ Report and escalate to management; I also tracked metrics, customer care, consumer feedback, and dashboard as well as customer satisfaction.
DialogicalJunior Online Reputation Management CJ
Jun. 2016 - Jul. 2017Bulgaria• Managing online brand and product Facebook campaigns to raise brand awareness. • Facebook page monitoring • Content writing. • Digital campaigns creative. • Measuring and analyzing campaign results • Social Media (Facebook, Instagram, Twitter, LinkedIn, Google +) • Content creation ( blog posts, copies)
Dary TravelTravel Agent
Aug. 2013 - May. 2016Sofia, Bulgaria• Create vacation packages • Working with a reservations systems • Travel guide • Facebook page monitoring • Content writing. • Digital campaigns creative. • Measuring and analyzing campaign results • Social Media (Facebook, Instagram) • Content creation ( blog posts, copies)
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