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Work Background
The African Clay House TACHFounder/Head of Commercial
Apr. 2020KenyaW are a home of pure clay products and food grade wooden utensils. We do this for 3things Healthy living, empowerment and skill transfer for continuity. Developing and implementing commercial strategies to achieve company goals and objectives aiming to accelerate growth. Conducting market research and analysis to create detailed business plans on Commercial opportunities (expansion, business development, operations, product development, distribution, creative content online/offline, PR opportunities, CSR activities etc)
Cytonn Investments Management LtdBrand/Marketing & Bus Admin Manager
Oct. 2015 - Mar. 2020Statehouse Avenue, NairobiBrand & Marketing Manager Manage corporate marketing and communications functions, overseeing a Kshs.100M budget and 12-member team. Direct brand management, PR, media relations, corporate positioning, product launches, Digital marketing, advertising, sales collateral and tradeshow marketing. Developed and launched integrated, multi-channel print, catalogue, web and direct marketing campaigns that propelled sales from kshs.105M per month in (2015) to a projected Kshs.800M per month by 2016 end. Led ground breaking of 5 Real Estate projects worth kshs.54B. Identified opportunities, researched sales & target market possibilities, collaborated with project management team and created campaigns generating Kshs.4B in annual sales in 2016. Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for financial advisors. Wrote catalogues, newsletters, course guides and training brochures that enhanced the financial advisors understanding of complex product features and helped them sell more effectively. Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the curve. Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals. Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 21% under-budget (without compromising business growth goals). Coach and develop colleagues to high performing culture where results are achieved within given timelines. Working on two campaigns which have helped increase sales and build brand equity for the brand. Other responsibilities - Business administration manager tasks.
BRITAMMarketing Coordinator/Executive Assistant, Director Marketing & Corporate Affairs
Jan. 2012 - Oct. 2015Upper HillSchedule management, Office management, Communication liaison, Information preparation, Record management, Project Management, Data analysis & Research, Information discretion, Sale activations, CSR & Sponsorship activities Executive Assistant • Schedule Management • Office Management e.g. overseeing functionality of the executive office • Communication liaison e.g. screen phone calls, open and sort mail, and summarize reports • Information preparation e.g. compiling data for reports, creating computerized presentations • Records management .e.g setting up and managing both electronic and paper filing system • Data analysis and research .e.g.analyzes financial data and creates reports that identify areas of concern • Discretion Marketing coordinator • Coordinated execution of campaigns, public relations, marketing trade shows and events, • Represented company in different branding activities • Managed marketing campaigns successfully and ensured a well budgeted plan • Coordinating and integrating various marketing and communication activities • Prepares marketing reports by collecting, analyzing, and summarizing data. • Support sales programs and key account planning and joint business planning activities • Monitors budgets by comparing and analyzing actual results with plans and forecasts. • Analyzed advertisement and marketing campaigns – Tracked campaign results, prepared reports on performance analysis of past campaigns and offered corrective recommendations regarding concurrent programs. • Manage research on SOV and analyze industry trends • Experience in media buying and negotiation with key media houses • Liaison between the regional and head office. Achievements • Successfully championed rebranding; From Britak to Britam • Organized thirteen international travel for board members and senior managers in 2014 • Introduced a user friendly electronic filing system which reduced file retrieval time by 30%.
British American InsurancePersonal Assistant/Sales Coordination - GM Life & Pension Division
Jul. 2010 - Dec. 2011Britam Centre• Maintaining the General Manager’s diary • Handling all communication to the GMs office • Maintain an accurate and organized filing system. • Planning executive management travel • To generate accurate, regular bulletins, presentations and management reports. • Coordinate company participation in industry events such as AKI • Preparing production reports and matching them with the targets given • Sales promotion management e.g. GMD Chomoka na Vitz, Mavuno Chungu Mzima. • Involved in budget preparation for the division • Run the sales team competitions/promotions and ensuring they are hyped • Maintain the calendar of sales related events across the country
Panafrican Group of companiesExecutive/Marketing Assistant
Oct. 2007 - Jun. 2010• Handle all communication on behalf of the executive management. • Coordinate and monitor travel, set itineraries, and obtain clearance for statutory requirements e.g. organizing charter services for the board members to the mining sites in Ghana and Tanzania • Managing the marketing department budget. • Organizing and taking notes in management and board meetings • Prepare presentations and reports for the GMD and Sales Director • Supervising the support staff • Events management – customer open day • Timely production of the company magazine – Tooth and trucks • Running the advertising section
Buyline Industries LtdMarketing Administrative Assistant
Jan. 2003 - Sep. 2007Mombasa roadMonitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition. Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays. Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget. Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy. Establishing performance specifications, cost and price parameters, market applications and sales estimates. Coordinating regular meetings and preparing regular reports outlining the brands’ performance. Managing the status of projects, product testing and the evaluation of external agencies. Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers. Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners. Organized seminars, workshops, and promotions. Attending to customers and debt collection, organizing customer open days
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