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Work Background
Proaxia Ingeniería de Valor AplicadaNew Product & Business Consultant
Jul. 2025Querétaro, Querétaro Arteaga, MéxicoAyudo a las empresas a maximizar su propuesta de valor de sus productos, aumentando el valor recibido por los clientes al mismo tiempo que se optimizan los costos y se aumenta la rentabilidad, a través de la conjunción de diversas técnicas que han probado su efectividad en la industria de alimentos y bienes de consumo masivo.
Profesional independienteConsultor de desarrollo de nuevos productos y negocios
Mar. 2023Área metropolitana de QuerétaroConsultor independiente con más de 35 años de experiencia en la industria de alimentos y cuidado personal. Especializado en el desarrollo de nuevos productos, ventas y el establecimiento de nuevos negocios. He participado en el exitoso lanzamiento de más de 800 productos al mercado, tanto de consumo masivo como de productos B2B. Como líder en ventas y en innovación y desarrollo de productos a nivel latinoamericano, he demostrado habilidades para generar resultados tangibles y soluciones efectivas. Mi enfoque se basa en identificar oportunidades estratégicas y diseñar planes de acción de alto impacto. Si buscas un consultor experimentado y orientado al éxito para impulsar el crecimiento de tu empresa, estaré encantado de colaborar contigo. ¡Contáctame para explorar cómo podemos alcanzar juntos tus metas de negocio!
microTERRAHead of Product Innovation
Nov. 2022 - Jul. 2025Ciudad de México, México
Independent ConsultantNew Product & Business Independent Consultant | Head of Product Innovation at microTerra
Oct. 2022 - Jul. 2025Área metropolitana de Querétaro
International Dehydrated Foods, Inc.LATAM Sales Director
Jul. 2017 - Jul. 2023Querétaro y alrededores, MéxicoDirector of sales and business development for IDF in LATAM and Sales for Mexico for Diana Foods. Key account person for Nestlé globally, and Unilever and Quala regionally.
Quala S.A.Sr Director of Reasearch & Development and Innovation
Jan. 2011 - Apr. 2017Bogotá, Distrito Capital, ColombiaDirector of R&D for Quala S.A. And the head of the international committee of Quala international. Responsible for the R&D for Innovation Framework for all the countries of Quala Inc. (Colombia, Mexico, Ecuador, Peru, Dominican Republic, and Central America. And direct responsibility for the innovation for the headquarters in Colombia.
UnileverR&D Technology Innovation Manager for Middle Americas Region in Unilever (
Jan. 2009 - Jan. 2011Bogotá, Distrito Capital, ColombiaResponsible for all the matters related to Foods R&D in Central America and Andean Community. (Guatemala, El Salvador, Nicaragua, Honduras, Costa Rica, Panamá, Colombia, Ecuador, and Venezuela). Responsible for technical inputs in Market Activation and responsible for Innovation Program implementation. Reporting to R&D Director Foods LATAM.
UnileverInnovation and Technology Manager for Unilever Northern LATAM
Jun. 2008 - Sep. 2009Área metropolitana de Ciudad de MéxicoResponsible for the implementation of innovation projects in Mexico, Central America, and Andean Community. (México, Guatemala, El Salvador, Nicaragua, Honduras, Costa Rica, Panamá, Colombia, Ecuador, Venezuela, Perú y Bolivia). Categories handled Dry Foods, Dressings, Mayonnaises, Margarines, Tea, Soy Beverages, Catering, Ice-Cream, Aseptic foods, seasonings, soups, weight control foods, and nutrition Family
UnileverInnovation and Technology Deployment Manager (Jan 2006- Jun- 2008)
Jan. 2006 - Jun. 2008Área metropolitana de Ciudad de MéxicoResponsible for the successful implementation of innovation for all the categories and brands and responsible for the Operation of the Innovation Process Management for all the categories into Unilever’s Foods Division: 2 Facilities, 6 plants, 8 categories, 30 brands, 6 co-packers.
UnileverHealth & Wellness Manager and Innovation Process Management Deputy Champion.
Jan. 2004 - Dec. 2006Área metropolitana de Ciudad de MéxicoResponsible for the innovation and development for the following brands: AdeS (Soy Healthy Foods), Slim-Fast (Weight management control), Maizena- Pronto (Kids & Family Nutrition), Lipton (Tea world). Responsible for the Operation of the Innovation Process Management System for the All Categories into Unilever’s Foods Division.
UnileverInnovation Manager Food solutions ) Jan 2002- 2004
Jan. 2002 - Jan. 2004Responsible for the innovation and development for all the categories and the innovation process management for the whole division in Mexico and Central America. Direct contact with international chain accounts like Yum¡, McDonald’s, Cinemex, Cinépolis, Eurest, Wal Mart.
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