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Work Background
FBC Holdings LimitedMarketing Officer
Aug. 2020 - Jul. 2025Harare, Zimbabwe1. Drive 360-degree marketing campaigns, integrating strategic partnerships, competition mapping, brand positioning, and consistent multi-channel communication. 2. Plan, develop, and execute 10+ major marketing campaigns annually, including themed month activations, product launches, exhibitions, and golf events hosting 160+ key stakeholders. 3. Lead internal awareness programs and sporting events for 300+ employees across 9 disciplines, boosting engagement by over 60%. 4. Script and manage product communications across ATL and BTL channels, enhancing nationwide product visibility. 5. Recommend and implement sponsorship initiatives aligned with brand objectives to strengthen audience connection. 6. Oversee procurement and distribution of personalized gifts for 2,000+ clients annually, supporting retention and relationship management. 7. Prepare, manage, and monitor both annual and event-specific budgets, ensuring efficient resource use and strict compliance. 8. Lead youth financial literacy programs impacting 300+ students annually across multiple regions. 9. Conduct ongoing R&D and deliver actionable insights to inform marketing strategy and decision-making.
FBC Holdings LimitedMarketing Graduate Trainee
Jul. 2018 - Jul. 2020Harare, Zimbabwe1. Planned and executed diverse marketing and PR initiatives including press conferences, exhibitions, and publicity events to enhance brand visibility. 2. Conducted market research and compiled consolidated reports to inform strategic marketing decisions for the FBC Holdings Group and its subsidiaries. 3.Created content for press, websites, newsletters, and social media platforms, including feature articles, visuals, and graphics. 4. Supported product campaign development, budget planning, and advert concept design to drive effective brand communication. 5. Managed multi-platform social media campaigns, boosting visibility and customer loyalty by 20%. 6. Analysed customer feedback and nurtured client relationships to enhance retention and attract new business opportunities.
FBC Holdings LimitedMarketing Assistant
Oct. 2011 - Jun. 2018Harare, Zimbabwe1. Crafted and managed marketing budget of the department. 2. Established and executed marketing strategies to defend and grow revenues. 3. Developed internal and external communication for the promotion of the group’s products. 4.Conducted promotions in order to enhance product uptake. 5.Advertised concept designing and publishing. 6. Promoted company brand presence across multiple digital platforms. 7. Gathered and advised superiors on market intelligent including latest industry trends and developments in order to improve overall business performance & profitability.
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