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Work Background
TalentSprintDirector- Business Solutions
Aug. 2025IndiaTS focuses on upskilling and enabling large enterprises to build applied Core AI, GenAI, and Agentic AI skills through industry-driven learning pathways. The company’s programs integrate ILT, eLearning, real-world enterprise use cases, technical labs for upskilling learners.
• Here I led the Special Projects Team, specializing in marketing for enterprise AI and GenAI upskilling Programs. I collaborate closely with Marketing, Pre-Sales, Curriculum, and Operations teams to ensure successful program launches and scaling of innovative Edtech products with nationwide coverage. Flagship initiatives include
AI Quotient—a 360-hour eLearning program for GenAI fundamentals, AI Infinity—a national upskilling initiative for advanced learners, and the National AI Olympiad (NAIO), designed to benchmark and elevate AI literacy for millions of learners across India. Here my role is:
• I specialized in creating high-impact marketing collaterals and comprehensive campaigns supporting pre- and post-launch phases, significantly boosting market visibility and product adoption. My targeted efforts have consistently communicated the unique value of TS’s AI and GenAI offerings, driving client engagement and measurable improvements in CSAT scores. For enterprise accounts, I have successfully created case studies, investor decks, Whitepapers, pre-reads of TS’s proprietary IP and eLearning products.
• I leveraged multi-channel marketing—digital content, investor communications, thought leadership articles, and custom sales enablement assets
UxuryB2B Enterprise Sales & CMO
Jun. 2019 - Jul. 2025Uxury is a boutique agency, catering to the strategy, design, and performance marketing needs of startups and mid-sized companies. We work closely with firms to create content, and design contextual ads that convert and sell using channels such as LinkedIn, Google, WooCommerce, Facebook & Instagram. Our services cover a wide range: Branding, Sales Strategy, ICP Creation, Performance Marketing, Organic Content Creation, and running campaigns for high-growth Brands. We understand the digital challenges faced by fast-growth companies in scaling up and have advised many such firms in their online strategy, which platforms they should use, and how they may best convert their traditional/ offline interactions into seamless online workflows. My role here was:
• Strategic Marketing Leadership: Defined the holistic marketing vision to drive business growth, brand equity.
• Developed comprehensive brand strategies & identity for clients: Practus, Zensar, and Accion Labs conducting market audits, competitor analysis, stakeholder workshops to define positioning and visual identity systems.
• Built cohesive brand communication frameworks, consistent messaging across all stakeholder interactions, creating style guides, messaging matrices, tone-of-voice documents, and brand playbooks that aligned sales, product, and customer-facing teams, for clients such as Practus, Zensar, Social Alpha, Agribazaar.
• Planned and executed multi-channel digital campaigns driving brand awareness and growth marketing for enterprise clients, integrating SEO, paid social, content syndication, and email nurturing to achieve measurable uplift in brand recall and lead generation KPIs.
• Oversaw content creation, social media, website management, product announcements, and go-to-market launches for B2B branding projects, for clients such as Vishleshan, Bulk MRO, Paramount Hospitals
• Led the architecture and delivery of differentiated brand strategies, successfully launching and repositioning brands: Zensar Brand Relaunch (2021), Practus (2021-23), Paramount Hospitals (2024), Social Alpha (2024), Bannos Retail. (https://www.zensar.com/, https://roibypractus.com/, https://www.socialalpha.org/ )
• Developed digital-first marketing campaigns leveraging SEO, SEM, social media, and content marketing, driving a 35% YoY increase in qualified leads and significantly enhancing brand presence and customer engagement.
• Oversaw multi-channel campaign management (BTL/ATL/ETL), scaling visibility and lead acquisition at both regional and national levels; ensured full-funnel attribution and conversion optimization.
• Conducted comprehensive market intelligence and competitive landscape analysis, transforming insights into actionable marketing and product positioning recommendations.
• Directed the end-to-end lead generation, nurturing, and sales enablement cycle, developing sales collateral and driving effective alignment between marketing, sales, and account growth teams.
Vishleshan Software Solutions PVT. LTD. MumbaiPartner - Pre-Sales & DT
Jan. 2019 - Oct. 2024Mumbai, Maharashtra, IndiaDesign thinking is a preferred methodology in modern enterprises, aimed at bringing innovation in real-world projects, and opening up ideas for new product development. I am responsible for Design Thinking and PreSales, leading cross-functional teams on B2B applications, and product launches in a wide range of industries including Automotive, BFSI, Retail, FMCG, and Healthcare.
Robosoft TechnologiesSenior Digital Strategist, Pre-Sales
Jan. 2016 - Oct. 2017Mumbai Area, IndiaI help companies build meaningful apps & software- bridging the gap between the company and its customers, while creating value for its internal and external stakeholders. I believe that the best apps are built by teams with strong synergies between business, engineering and design. My role here is at the intersection of Sales, Design and Technology, helping clients to derive better ROI and retention from the apps we build for them. My areas of expertise in this role included Business Strategy, Solutioning, Usability Testing and Interaction Design, Pre-Sales - (Building demos, prototypes and creating defined SOWs) for potential customers. (Key focus: B2B Brands in BFSI, Insurance, Martech, Automation, Gaming & App Development, Fintech, F&B clients)
Coldwell Banker IndiaGeneral Manager: Digital Marketing
May. 2015 - Jan. 2016Mumbai Area, IndiaResponsibilities included:
• Managing pre-sales process and closing gaps in the marketing funnel
• Digital Marketing initiatives, online customer acquisition, ROI measurement
• Leveraging various channels to reach more of the right customers and nurture them • Driving qualified leads, opportunities and impacting closures
• Specific Projects to enhance an investor/end user's experience with the brand
Knight Frank IndiaSenior Manager, Digital Marketing
Apr. 2013 - Apr. 2015MumbaiResponsible for leading the corporate marketing team to deliver integrated campaigns, my domain included: • Enhancing and optimizing Knight Frank's online marketing presence
• Creating a data driven digital strategy and a roadmap for execution
• Running PPC, affiliate and direct marketing campaigns
• Integrating direct leads from offline events, calls-to-action, landing pages, email campaigns
• Brand positioning, communication and associations with industry bodies
• Directing ATL and BTL activities (Key focus: PE/VC Funds and Incubator clients)
Intelliswift Software Pvt. Ltd.Global Marketing Manager
Jun. 2012 - May. 2013Mumbai• Brand development and re-positioning
• Directing consistent messaging across multiple touch points to drive sales in US and India markets (Key focus: Automation, Gaming & App Development, Fintech, F&B clients)
• Driving website traffic and advertising return on investment
• Solution architecture: advise on best solution for the business case at hand
• Strategic direction to teams, resource planning, campaign planning
Colliers International IndiaManager: Marketing and Communications
Oct. 2007 - May. 2012Colliers (NASDAQ, TSX: CIGI) is a leading professional services and investment management company with more than 19,000 enterprising professionals. I was key member of the Client Response Centre. Entrusted with designing processes and the best practices desk for the India Team, in tandem with Singapore HQ. Core areas of expertise: Designing Digital Campaigns. In the 2010 Colliers global re-branding, I was entrusted with managing the brand rollout across India. Entrusted with directing and driving a synergy in all client facing campaigns, creating an integrated brand. (Key focus: BFSI, Fintech, Heavy Engineering, Biotech and Pharma clients)
Nouvasys (India)Assistant Marketing Manager
May. 2006 - Sep. 2007MumbaiBased in New York, Nouvasys is a leading provider of IT services in Business Intelligence. Nouvasys partners include Oracle, Hyperion and HyperRoll. My role involved ideating & directing communications for building brand awareness (key focus: BFSI clients)
Tata Interactive SystemsCommunication Design, eLearning Associate
Apr. 2004 - Apr. 2006Tata Interactive Systems (Tata Group) is a global pioneer in e-learning. It has created innovative e-learning solutions for more than 500 blue-chip corporations, worldwide. Here, I was involved from story boarding & design to completion of E-learning projects for foreign clients.
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