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Work Background
Meld JewelleryFounder & CEO
Mar. 2024New Zealand
The Waitapu GroupGM - Content & Brand
Jun. 2022 - Mar. 2024Auckland, New Zealand
Sunday Studios AEFounder
Jun. 2017 - Apr. 2022Dubai, United Arab EmiratesSunday Studios AE offers the E-commerce industry in the UAE end-to-end Digital Asset and Content Production consultancy. Our highly experienced team will review your imagery, video and written product content, as well as all the processes that support the production of your digital assets. We specialise in e-commerce studio workflow and process management as well as organisational design, strategic capacity planning and Creative Direction. We also produce comprehensive Production Guidelines across Photography, Post Production and written Content ensuring high quality assets, video and written product content are consistently delivered to your e-commerce platform. Some of our clients include The Landmark Group, The Apparel Group, Al Tayer and AstroLabs to name a few. www.sundaystudiosae.com
Namshi.comVP of Creative and Studio Production
Apr. 2013 - May. 2017UAE - DubaiResponsible for all online product, creative, marketing and social media photography and content production for Namshi.com - Rocket Internet’s Middle Eastern Fashion venture. Manage the in-house studios, leading a large team of photographers, stylists, content writers and image editors to produce all imagery, video and written content across all channels.
Selfridges.comOnline Studio and Creative Production Manager
May. 2012 - Apr. 2013London, United KingdomManage Studio Production for the Selfridges website, including systems, process, workflow and resource management. • Based on product intake, manage planning, scheduling and production of all photo shoots for the Selfridges website as well as Creative photography for other areas of the site as well as Press photography • Studio resource management from model bookings to stylists, photographers, retouchers and copywriters. • Manage studio capacities and volumes, ensuring efficiencies are met. • Process development and implementation throughout the workflow from product intake to upload to the live site. • Manage Photography and Retouch practices to ensure the highest quality images for the site. • Manage content team writing all product copy for the site to enhance the customer journey and experience.
Selfridges.comOnline Studio and Creative Production Manager
May. 2012 - Apr. 2013London, United KingdomManage Studio Production for the Selfridges website, including systems, process, workflow and resource management. • Based on product intake, manage planning, scheduling and production of all photo shoots for the Selfridges website as well as Creative photography for other areas of the site as well as Press photography • Studio resource management from model bookings to stylists, photographers, retouchers and copywriters. • Manage studio capacities and volumes, ensuring efficiencies are met. • Process development and implementation throughout the workflow from product intake to upload to the live site. • Manage Photography and Retouch practices to ensure the highest quality images for the site. • Manage content team writing all product copy for the site to enhance the customer journey and experience.
SelfridgesStudio Manager
Aug. 2010 - Apr. 2013London, United KingdomKey contributor to bringing the Selfridges.com photo studio production in-house. Being the leader of this monumental project meant I managed and drove the project from concept and development to implementation and maintenance. Managing the change process involved property development with regards to studio renovation, developing more efficient workflow processes, introducing new improved systems as well as recruiting and managing a new team of over 30 people. The goal was to streamline the workflow, increase efficiencies and productivity, decrease on costs substantially, gain creative control of all imagery for the Selfridges.com website and build a strong platform on which to innovate and move the site forward. Major achievements were made and an exceptional cost saving was recorded after 6 months.
SelfridgesStudio Manager
Aug. 2010 - Apr. 2013London, United KingdomKey contributor to bringing the Selfridges.com photo studio production in-house. Being the leader of this monumental project meant I managed and drove the project from concept and development to implementation and maintenance. Managing the change process involved property development with regards to studio renovation, developing more efficient workflow processes, introducing new improved systems as well as recruiting and managing a new team of over 30 people. The goal was to streamline the workflow, increase efficiencies and productivity, decrease on costs substantially, gain creative control of all imagery for the Selfridges.com website and build a strong platform on which to innovate and move the site forward. Major achievements were made and an exceptional cost saving was recorded after 6 months.
ASOS.comStudio Manager
Sep. 2007 - Aug. 2010
The Jupiter Drawing RoomSenior Copywriter
Mar. 2003 - Jun. 2004Johannesburg, South Africa
Ogilvy & Mather South AfricaCopywriter
Jan. 2002 - May. 2003Johannesburg, South Africa
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