E-commerce Creative Operations and Production Director
Verified
With 20+ years at the intersection of creativity and operations, Melissa is a Digital Production Specialist known for building and scaling high-performing ecommerce and content ecosystems. Her career spans founding Studio Production Manager roles at ASOS.com and Selfridges.com in London, leading end-to-end production operations at Namshi.com in Dubai, and running her own consultancy, Sunday Studios. She has since worked across digital publishing in New Zealand and launched MELD, her own ecommerce jewellery brand.
Melissa’s strength lies in uniting creative vision with operational precision—designing teams, systems and workflows that deliver beautiful, commercially sharp digital experiences. She also designs and builds conversion-focused Shopify and Squarespace websites and has led the development of bespoke workflow management tools for creative teams.
She is a passionate people leader, mentor and collaborator who thrives on elevating talent and enabling clarity, efficiency and creative excellence.
Specialties: Studio operations, shoot and video production, creative strategy, workflow design, resourcing, operations and logistics, software/tool development, project management, Shopify & Squarespace builds, team leadership, content & styling, talent sourcing, CX, digital & brand marketing, social media, budget management.More...