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Work Background
Reach OutstandingAI Educator
Jan. 2026Dubai, United Arab Emirates
Abha Malpani NaismithDigital Entrepreneur
Aug. 2023Helping female solopreneurs use AI to craft clear messaging, build a strong audience, and grow their business effortlessly
Working Mums ClubFounder
Aug. 2021Online PublicationWorking Mums Club is a publication by a working mum, for other working mums. It hopes to form a community of mums who want to build better careers and be better mums. Personal growth. Professional growth. Productivity. Parenting. This is where you will find it. This publication's goal is to inspire us to be everything we want to be, and a little more as we juggle motherhood and our careers.
TriplePunditContributing Writer
Sep. 2018Dubai, United Arab EmiratesFreelance feature writer and brand journalist for Triple Pundit. Writing portfolio here: https://abhanaismith.contently.com/
Start with SomethingCo-Founder
Jan. 2016 - Dec. 2019Online publicationI am a strong believer in the triple bottom line and effective altruism, and keen to make a difference. In my endeavor to start something of my own, I co-founded Start with Something (https://www.startwithsomething.org/), a website highlighting stories of people and organizations that are changing the world. I hope that what I write will inspire me and others to start something that has an impact.
Dubai Chamber of CommerceManager - Digital Experience
Jul. 2013 - Jun. 2023DubaiTo manage Dubai Chamber social media strategy and execution. Support the Dubai Chamber’s Marketing & Corporate Communication team in developing public relations and marketing strategies to ensure that they are aligned with the overall business objectives of the Chamber. Key jobs include: • Strategizing and managing online positioning and reputation of the Dubai Chamber, across all online channels • Content strategy and planning across social media platforms • Writing, editing, video content creation for public relations and social media activities • Online community management and influencer relations • Social media policy creation for internal and external communication • Integrating digital communications with overall communications initiatives • Social media monitoring and crisis management • Benchmarking, measurement, analysis and reporting of social media campaigns • Social media training: platforms, research, tools, etc • Manage the development of Dubai Chamber intelligence apps • Manage the development and production of the Annual Report • Manage collaboration with advertising and marketing agencies and production houses along with other suppliers for certain projects • Advise and manage sponsorship opportunities
ASDA'A Burson-Marsteller Public RelationsSenior Consultant / Deputy Digital Practice Leader EMEA
Dec. 2008 - Jun. 2013Dubai*Launched and heading the new media department at ASDA'A Burson-Marsteller; also appointed Deputy Digital Practice Leader for B-M EMEA Overall responsibilities include: *Strategising and managing online positioning and reputation of key multinational brands, organisations, government entities and authorities; as well as the firm *Social media policy creation for internal and external comms *Content strategy and planning across social media platforms *Writing, editing, video content creation for public relations and social media activities *Online community management and blogger relations *Integrating digital communications tactfully in alignment with overall communications initiatives *Website benchmarking, evaluation and counsel *Social media crisis management *Measurement and analysis of PR and social media campaigns *Digital and social media training: platforms, research, tools, etc *New business development Key clients include: Ford Middle East (launch and management of regional social media activities); Downtown Dubai (launched social media activities); The Dubai Mall (launched social media activities); Burj Khalifa; UAE and Dubai Government; DEWA; Celebration of Entrepreneurship (project); Watani; GE (launched and ran social media for 2 years).
PlanetEye.comTravel Blogger
Apr. 2008 - Nov. 2008MadridBlogging thrice a week as a Madrid local expert for what was then a travel-blog and guide. It has now merged with iStopOver.
Greater Than OneFreelance web consultant
Dec. 2007 - Oct. 2008Web analysis strategy for existing and potential clients
VagabloggingTravel Blogger
Oct. 2007 - Feb. 2009Madrid Area, Spainwww.vagablogging.net I blogged twice-a-week for this travel blog that promotes long-term independent travel - launched and run by one of the best travel writers of our generation, Rolf Potts. Some of my writing can be found here: https://abhamalpani.contently.com/
AOL - GadlingTravel Blogger
Oct. 2007 - Dec. 2008Madrid Area, Spainwww.gadling.com Wrote 2 posts a day for one of the world's top travel blogs belonging to AOL. Some of my writing can be found here: https://abhamalpani.contently.com/
European Vibe EntertainmentFeatures writer
Jul. 2007 - Jun. 2008Madrid Area, SpainFreelance feature writer/reporter for this Madrid based expat publication.
Canterbury EnglishEnglish teacher
Feb. 2007 - Sep. 2008Madrid Area, SpainTeaching English as a Foreign Language in Madrid
Written RoadBlog editor
Jan. 2007 - Dec. 2008Madrid Area, Spainwww.writtenroad.com Written Road is a blog that inspires and helps budding travel writers get published. While I was a professional travel blogger, I edited and wrote for Written Road. Some of my writing can be found here: https://abhamalpani.contently.com/
GridskipperTravel Blogger
May. 2006 - Dec. 2007Valencia and Madridwww.gridskipper.com Contributed twice a week to this Gawker owned urban travel blog from Spain (Valencia & Madrid)
Polaris Public RelationsAssociate Account Manager
Jun. 2003 - May. 2006Dubai, UAEPlanned and managed public relations campaigns for a variety of brands including: United Colours of Benetton, ID Design, Easa Saleh Al Gurg Group, Ford Middle East, and LG.
Intermarkets AdvertisingAccount Executive
Mar. 2002 - Apr. 2003DubaiAccount executive that helped executive various ATL and BTL campaigns for clients such as Rotana, Mercato and LG.
Freelance - Film ProductionProduction assistant, wardrobe, casting
Jan. 1998 - Dec. 1999DubaiWorked as a freelance production assistant for film production houses Rahbani and Filmworks in Dubai.
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