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Work Background
Filinvest Development CorporationGroup CMO
Aug. 2025National Capital Region, Philippines
Robinsons Land CorporationChief Marketing Officer
Feb. 2024 - Jul. 2025National Capital Region, Philippines
Staten Property Management Inc.President and Director
Oct. 2022 - Jul. 2025National Capital Region, PhilippinesStaten Property Management Inc is a wholly owned subsidiary of RLC in charge of property management
Robinsons Land CorporationSenior Vice-President and Business Unit General Manager, RLC Residences
Aug. 2021 - Jul. 2025National Capital Region, Philippines
RHK Land CorporationPresident and CEO
Aug. 2021 - Jul. 2025National Capital Region, PhilippinesA joint venture between Robinsons Land Corporation and Hongkong Land
ElectroluxGeneral Manager
May. 2018 - Jul. 2021PhilippinesResponsible for delivering top-line, bottom-line, and market share growth for the complete brand portfolio of Electrolux Philippines.
Samsung ElectronicsChief Marketing Officer
Mar. 2015 - May. 2018NCR - National Capital Region, PhilippinesChief Marketing Officer for total Samsung Electronics Philippines Corporation - I am in charge of all Brand Building activities for the total Corporate Brand as well as all Business Units: IT & Mobile, AudioVisual, Digital Appliances, B2B, HME, and Customer Service Marketing. I handle a team of 15 across multiple marketing disciplines of Marketing Communications, Media, PR, Market Intelligence, and Corporate Citizenship. I'm also in charge of handling all marketing related agency relationships with the company.
L'OréalMarketing Director, Consumer Products Division
Aug. 2013 - Mar. 2015NCR - National Capital Region, Philippines
L'OréalSenior Management Trainee, Consumer Products Division
Jul. 2013 - Aug. 2013NCR - National Capital Region, Philippines
Procter & GambleCountry Marketing Manager - Beautycare (Skincare & Personal Cleansing)
Jul. 2012 - Jul. 2013PhilippinesPhilippines Country Marketing Manager handling the Skin Care & Personal Care portfolio at Procter & Gamble Philippines
Procter & GambleCountry Marketing Manager - Personal Care & Cleansing / Multi-Brand Innovation / Shopper Marketing
Jul. 2010 - Jun. 2012PhilippinesPhilippines Country Marketing Manager handling the Personal Care & Cleansing, Multi-Brand Innovation, and Shopper Marketing Portfolio.
Procter & GambleBrand Manager
Feb. 2006 - Jun. 2010PhilippinesProcter & Gamble is a multinational fast moving consumer corporation, managing and developing over 200 world class brands used by more than 3 billion people everyday. Primary responsibility as a Brand Manager of Babycare is the development and growth of Pampers in the Philippines, an $8 billion dollar brand globally and currently the market leader in the Philippines. Formerly handled a Philippines Haircare Brand from 2006-2008.
Chartis Consulting CompanyRegional Business Analyst
Jun. 2003 - Feb. 2006An affiliate of the American International Group (AIG), Chartis Consulting Company (previously known as AIU-MRTC) is the IT consulting arm of all General Insurance Companies in the South East Asian region. Primary responsibilities as a regional team leader include project management and administration; primary responsibilities as a senior business analyst includes strategy formulation and validation, requirements gathering, process analysis and improvement, process and system testing, and user training. Have been involved in numerous projects that are regional in scope and have worked in various countries such as Hong Kong, Thailand, Australia, and Malaysia.
AccentureBusiness Analyst
Jan. 2001 - May. 2003Accenture is a global management consulting, technology services and outsourcing company, committed to delivering innovation. Involved in projects for both the Business Consulting Group (Manila Consulting Office - MCO) and the Technology & Outsourcing group (Manila Delivery Center - MDC). Specific responsibilities as a team lead included project management and administration; specific responsibilities as a senior analyst included process analysis and improvement, process and systems testing, and systems training.
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