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Work Background
Senior PR Consultant (Freelance)
Backstage PR (bpr)Senior PR Consultant (Freelance)
Jul. 2017 - Nov. 2023WarsawI delivered comprehensive communication and branding projects on behalf of Backstage PR agency, primarily managing brands from the home appliances sector. Sharp Home Appliances and Vestfrost: - Managing the press office and preparing press and marketing materials. - Organizing and coordinating press trips, press conferences, B2B events, and internal events for employees. - Creating and executing sales campaigns and product photo shoots. - Managing social media communication and collaborating with influencers. - Developing and implementing communication strategies and executing special projects to support brand awareness and sales. Additionally: I carried out PR projects for Lenovo, Mudita, and Wise Habit, as well as branding projects for NUUMI Lunchbox and an eco-friendly detergents brand—including developing communication concepts and supporting the creation of promotional materials.
PR Consultant
MEDIACAPPR Consultant
Dec. 2014 - Dec. 2017On behalf of Mediacap agency, I coordinated PR activities for the “Taste Europe” campaign conducted in the Turkish market for the Agricultural Market Agency and the Polish Meat Association. My responsibilities included: - Implementing a PR communication strategy tailored to the specifics of the Turkish market. - Coordinating cooperation with local media, influencers, and industry partners to build a positive image of Polish food products. - Organizing and supervising promotional events — including trade fairs and a study visit for Turkish market representatives — aimed at showcasing the offerings of Polish meat producers. - Preparing press materials, press releases, and marketing content. - Managing the press office and maintaining ongoing communication with Turkish market representatives. - Collaboration with business organizations supporting Polish-Turkish trade exchange. - Monitoring campaign results and reporting outcomes to the client and agency. I carried out this project as an independent PR consultant, working closely with the Mediacap team and clients.
Senior PR Consultant | Expert in Communication Strategy and Special Projects
forma otwartaSenior PR Consultant | Expert in Communication Strategy and Special Projects
May. 2014WarsawFor nearly 15 years, I have been delivering comprehensive PR and communication projects. I collaborate both directly with clients and with marketing agencies, providing solutions tailored to individual needs and business objectives. Selected projects (executed on behalf of agencies): - ROZGŁOS media agency (Sep 2024 – Present): Managing communication activities around the Znakomitość Roku DOZ.pl 2024 plebiscite and PR campaigns for DOZ.pl. - DEDADI creative agency (May 2023 – Present): Communication projects for Rémy Cointreau. - Vertical agency (Apr 2024 – Apr 2025): Communication activities, media relations, PR content creation, and social media management for Alioth Group & Alioth Foundation. - 84 Group marketing agency (Nov 2023 – Dec 2024): Implementation of internal and external communication for ZAW STOART. - Backstage PR (Jul 2017 – Nov 2023): Comprehensive PR support for Sharp Home Appliances and Vestfrost. Communication and branding projects for Lenovo, Wise Habit, and NUUMI Lunchbox. - BSC Advisory (Apr 2017 – Oct 2018): Communication strategy execution for Centrum Praskiego Koneser and MZA Warszawa. - Mediacap (2014–2016): Coordination of PR activities for the “Taste Europe” campaign conducted in the Turkish market on behalf of the Agricultural Market Agency and the Polish Meat Association. - Other projects: Website for Chris Niedenthal, culinary startup Cook Like That, artkitchen restaurant, Warsaw Mineral Expo, School on a Fork Foundation, Łapanowski Culinary Group, Maxi ZOO, Tefal, KRUPS.
PR Consultant
Havas PR WarsawPR Consultant
Jan. 2011 - Dec. 2014Warsaw- Managing press offices for clients such as Maersk Line, UPS, Rhenus Logistics, and O-I. - Preparing and distributing press releases, arranging interviews, positioning experts, and handling crisis communication. - Organizing press conferences, press trips, special events, and industry meetings. - Developing and implementing internal communication strategies (newsletters, announcements, employee engagement projects) for Energa Obrót. The project titled "zróbMy obrót w przód" was nominated as a finalist in the 2013 Złote Spinacze Awards. - Coordinating teams of subcontractors, including event agencies, photographers, printing houses, and graphic designers.
PR Assistant
Preludium PRPR Assistant
Jan. 2011 - Jun. 2011WrocławSupporting projects executed for the agency’s clients
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