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Work Background
United Nations Office for Disaster Risk Reduction (UNDRR)Social Media and Communications Consultant
Aug. 2024Cidade do Panamá, Panamá, PanamáAs a Social Media and Communications Specialist for the UNDRR's Regional Office for the Americas and the Caribbean, I lead efforts to enhance digital engagement and visibility through strategic social media management, content production, and partnership development. Key Responsibilities:
- Social Media Strategy & Content Planning: I develop and execute a content calendar for Twitter, Facebook, and LinkedIn that aligns with the global communication strategy, ensuring timely and relevant regional content.
- Multilingual Content Production: I curate and publish regional stories in English, Spanish and Portuguese, creating visually compelling social media assets such as social media cards, infographics, and videos, tailoring content to highlight key DRR efforts across the region.
- Campaign Development & Reporting: I manage social media campaigns for International Day for Disaster Risk Reduction and World Tsunami Awareness Day, adapting global content for regional audiences and providing detailed monthly reports with performance insights and actionable recommendations.
- Partnerships & Stakeholder Engagement: I strengthen relationships with key stakeholders, the UN system, and micro-influencers to increase the impact and reach of social media initiatives.
- Website Content Optimization: I monitor bilingual content performance on the UNDRR regional website to implement strategies that enhance content effectiveness and coherence. I am committed to using digital tools to amplify the message of disaster risk reduction and help build resilience throughout the region.
Escritório das Nações Unidas para Redução de Riscos de Desastres (UNDRR)Especialista de Comunicação e Mídias Sociais
Aug. 2024Cidade do Panamá, Panamá, PanamáComo Coordenadora de Comunicação no Escritório Regional da UNDRR para as Américas e o Caribe, lidero esforços para aumentar o engajamento digital e a visibilidade por meio da gestão estratégica de mídias sociais, produção de conteúdo e desenvolvimento de parcerias. Principais Responsabilidades: - Gestão de Mídias Sociais e Planejamento de Conteúdo: Planejo e executo um calendário de produção de conteúdo para Twitter, Facebook e LinkedIn, alinhado à estratégia de comunicação global, garantindo a produção de conteúdo regional oportuno e relevante. - Produção de Conteúdo Multilíngue: Crio e publico peças de comunicação regionais em inglês, espanhol e português, produzindo materiais visuais atrativos, como cards para redes sociais, infográficos e vídeos, adaptando o conteúdo para destacar os principais esforços de redução de riscos de desastres (DRR) na região. - Desenvolvimento de Campanhas: Gerencio campanhas de mídias sociais para datas específicas, como o Dia Internacional para a Redução de Riscos de Desastres e o Dia Mundial de Conscientização sobre Tsunamis, adaptando o conteúdo global para audiências regionais e fornecendo relatórios mensais detalhados com insights de desempenho, métricas e recomendações práticas. - Parcerias e Engajamento de Stakeholders: Fortaleço relações com parceiros estratégicos, como ONGs regionais e internacionais, academia, sistema das Nações Unidas, financiadores e microinfluenciadores para aumentar o impacto e o alcance das iniciativas de mídias sociais. - Otimização de Conteúdo para Websites: Monitoro o desempenho do conteúdo bilíngue no site regional da UNDRR para implementar estratégias que melhorem a eficácia e coerência do conteúdo. Estou comprometida em usar ferramentas digitais para disseminar a mensagem de redução de riscos de desastres e ajudar a construir resiliência em toda a região.
AtadosFUNDRAISING SPECIALIST
Sep. 2023 - Dec. 2023São Paulo, BrasilI lead the resource acquisition strategy for our organization. My responsibilities include: 1. Designing and implementing the institution's resource acquisition strategy.
2. Conducting benchmarking activities with other third-sector organizations to gather insights on resource acquisition best practices.
3. Researching and mapping resource acquisition opportunities, submitting applications for grants, and actively prospecting potential domestic and international donors (such as companies and foundations).
4. Engaging in prospecting meetings with potential partners and managing these relationships effectively.
5. Creating communication materials, including presentations, and developing relationship-building strategies for potential partners.
6. Demonstrating expertise in Atados' projects and services to present them to clients and donors and develop proposals.
7. Crafting partnership and resource acquisition proposals, ranging from basic to complex, and aligning with other Atados departments as needed.
8. Ensuring accurate data entry of resource acquisition information into the system. I am passionate about driving the growth of our organization by connecting with strategic partners and securing the resources needed to make a meaningful impact. Let's connect and explore potential collaboration opportunities!
ECLACCommunications Officer
Dec. 2022 - Apr. 2023Elaborating, coordinating and implementing the communication plan of the Parliamentary Observatory on Climate Change and Just Transition (OPCC). Among the main tasks is the conception of the OPCC communication plan, including communication strategies and actions for the project and pointing out the main target audiencces and communication objectives and also mapping and selecting the best communication channels. A logo and visual identity manual, in coordination with ECLAC, was designed, including rules for applying the logo, colour palette, backgrounds, typography, photographic language, among others. An editorial manual for OPCC texts, including publication of policy briefs, opinion articles and other relevant OPCC textual material. was prepared in order to guide the process of elaboration, revision and production of texts using editorial standards, observing the norms and guidelines of ECLAC. Communications pieces are being produced in Spanish, English and Portuguese.
UN-Habitat (United Nations Human Settlements Programme)Videomaker
Aug. 2022 - Dec. 2022UN-Habitat Brazil is developing the Urban Connections Project (officially known as "Enhanced capacities of local authorities and communities for the social and economic inclusion of migrants in border cities through safe and accessible public spaces"), through a partnership with UN-Habitat Lebanon country team and the UN-Habitat Global Public Spaces Programme. The project seeks to increase the capacities of local authorities and communities through urban planning, promoting social cohesion (specially aiming at the inclusion of migrants) and enhancing cross-border cooperation in selected small and intermediate cities near international borders in Western Asia and Latin America. In the latter, the project is coordinated by UN-Habitat´s Brazil team and implemented in 6 cross-border cities in Brazil, Argentina and Paraguay, divided in two clusters: 1. Foz do Iguaçu (BR) and Ciudad del Este (PY); 2. Barracão (BR), Bernardo de Irigoyen (AR), Bom Jesus do Sul (BR), Dionísio Cerqueira (BR). Supporting the implementation of this project, I am a Video Maker contractor aiming to ensure good visibility of the activities, providing video coverage and video production, non-linear editing and subtitling.
PARES Cáritas RJFundraising Officer
Mar. 2020 - Dec. 2022Rio de Janeiro, BrazilWork with the Solidarity Bonds sector of the Cáritas RJ Refugee and Asylum Seekers Assistance Program and responsible for promoting activities to mobilize resources. Elaboration of the Program's resource mobilization strategy;
Coordination of the Project "Refugees in Schools", which aims to promote the theme of refuge among elementary and high school students;
Monitoring of fundraising notices;
Project writing for fundraising;
Implementation of an individual donors platform; Articulation with donors and institutions of interest;
Support in organizing events and campaigns to mobilize resources;
Support for reporting on accountability;
Support in the management of volunteers who work in the Program.
PARES Cáritas RJConsultora de Mobilização de Recursos
Mar. 2020 - Dec. 2022Rio de Janeiro, BrazilAtuação junto ao setor de Vínculos Solidários do Programa de Atendimento a Refugiados e Solicitantes de Refúgio da Cáritas RJ e responsável pela promoção de atividades para mobilização de recursos. Os padrões de conduta ética e profissional estabelecidos no Código de Conduta do Alto Comissariado das Nações Unidas para Refugiados (ACNUR) são respeitados. Elaboração da estratégia de mobilização de recursos do Programa; Monitoramento de editais de captação de recursos; Redação de projetos para captação de recursos; Articulação com doadores e instituições de interesse; Apoio na organização de eventos e campanhas para mobilização de recursos; Apoio para elaboração de relatórios para prestação de contas; Apoio na gestão dos voluntários que atuam no Programa.
World VisionAdvocacy and Mobilization Officer
Dec. 2018 - Jun. 2019Brasília e Região, Brasil- Positioning of World Vision and the Rede Forte Project - SDGs in national and international committees, meetings and forums;
- Participation in committees and meetings in Brasilia to influence the consolidation of Advocacy actions to implement the SDGs;
- Support and contribute to the preparation and publication of the Spotlight Report on the 2030 Sustainable Agenda; -Support, organization and participation in seminars to encourage the creation of state and municipal commissions pro-SDGs;
- Support for conducting and participating in public debates on the implementation of the Agenda 2030 in Brazil;
- Participation as technical support at the National SDG Commission at the Brazilian National Congress; - Advocacy actions at the National Congress for the implementation of the Agenda 2030 in the triennium; - Advise the Institutional Relations and Advocacy directorate on SDG's theme.
Curso VillageEnglish Tutor
Aug. 2018 - Dec. 2018Brasília, Federal DistrictCoaching students studying English Language or classes that require English. Classes are taught according to the interest or necessities of the student in learning a new language and/or improving it.
UNHCR, the UN Refugee AgencyFreelance Communications Consultant
May. 2018 - Mar. 2020Brasília e Região, BrasilDigital content production - audio-visual editing, translation and subtitling
Brazilian Mission at the United NationsPublic Diplomacy Advisor
Aug. 2017 - Dec. 2017New YorkDevelopment and implementation of the communications strategy for the Brazilian and Diplomatic audiences aiming to increase brand awareness and bring visibility to DELBRASONU‘s work as well as maintain diplomatic relations with other key actors at the UN such as UN Agencies, other Missions, NGO‘s, Academia and Civil Society. Among my main competencies it can be highlighted: Media Coverage of Brazil's participation in UN meetings and events, follow-up to the Commissions of the 72nd General Assembly of the United Nations, covering themes of Human Rights, Peace and Security and Development. Producing content for Website, Facebook, Twitter Youtube and Instagram - these last two were created under my management and since then the whole team has been working together to successfully increase engagement on those platforms. Beside producing Multimedia content and managing social media, I was also responsible for Analysis of Metrics, Press Office, Public and External Relations. Support liaisons with the Brazilian Government Entitities, UN Agencies and Secretariat, Diplomatic Representations, Media and Academia.
UNRWACommunication Officer
Mar. 2016 - Dec. 2016Rio de Janeiro e Região, BrasilServing as UNRWA comms focal point in Brazil - main tasks included development and implementation of the communications strategy for the Brazilian target audiences aiming to increase brand awareness and bring visibility to UNRWA‘S work and also Increase public engagement supporting fundraising efforts and increasing awareness about the Palestine Refugees issue in Brazil; Coordination of online and off-line communication, social media, press office, translation of notes and reportages, productions, narration and vídeo editing, production of monthly newsletter,measurent, analysis and report on website and social media traffic and on engagement across UNRWA's channels, producing regular reports, support UNRWA’s fundraising actions and governamental relations in Brazil.
UNRWAFundraising and Communication Intern
Mar. 2015 - Jan. 2016Rio de Janeiro e Região, BrasilDrafting, Translating, Editing and Proofreading the news published at UNRWA's Portuguese Website, elaboration of UNRWA's Monthly Newsletter in Portuguese; management of UNRWA's Social Media Channels including regular updates and personal communication with fans and followers (Facebook/ Twitter/ YouTube); translation of Official Statements from English to Brazilian Portuguese; Video Editing and Production of Graphic Elements; Support UNRWA's Fundraising Actions in Brazil; Support the Production of the Long Journey Exhibition in Brazil (São Paulo. Brasília and Rio de Janeiro); Support the Fundraising Campaign #SOS4Gaza- the first individual donor campaign implemented by UNRWA in Brazil that exceeded its target in 21 % and brought 100 new donors to the organization; Being the focal point for the management of UNRWA Brazil's Communication Channels, I had to measure, analyze and report on website and social media traffic and on engagement across channels, producing regular reports to optimize efforts to reach better results. Coordination of 15 volunteers team working at the Long Journey Exhibition in Rio de Janeiro. ldealization, Planning and Coordination of the Project were under my responsibilities.
United Nations Information CenterJournalism Intern
Sep. 2014 - Mar. 2015Rio de Janeiro e Região, BrasilAt UNIC Rio I had to produce, edit, and adapt content to engage UN target audiences in Brazil, working with local and international teams to ensure the publication of relevant content. 1 collaborated with the launch of the new United Nations website in Portuguese. The communication team produced at least 12 materials per day, in addition to videos, special series, and exclusive interviews, reaching 20.7 million people on all social media channels. Among the main functions performed, the following stand out: - Elaboration and Translation of news published on the UN Brasil website (www.onu.org.br) - Video production, narration, and editing - Media coverage of UN events in Brazil produced by UNIC Rio
Peppr.Journalism and Photography Intern
Apr. 2013 - Dec. 2013Rio de Janeiro e Região, BrasilProduction of News and Pictures, update the websites Portal UPP/RJ and Família Azul
Uplay MobileCommunications Intern
Oct. 2012 - Mar. 2013Rio de Janeiro e Região, BrasilProduction of Diverse Content for SMS/Apps Services
Museu Nacional UFRJPublic Relations Communications Intern
May. 2012 - Dec. 2012Rio de Janeiro e Região, BrasilPress Office and Events
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