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Work Background
OneInfo ConsultingSenior UX/UI Designer & Developer
Apr. 2025Guadalajara, Jalisco, México• Lead the UX/Ul strategy in a key project with izzi (Grupo Televisa), focused on the digital transformation of the sales area. • Design and drive the implementation of a national sales platform on Oracle Siebel, optimizing user experience and commercial efficiency. • Oversee the full development lifecycle, ensuring alignment between design, business, and technology to maximize adoption and solution impact. • Define and build a 360° information view, enabling agile queries, data-driven decisions, and continuity of critical processes.
Grupo ScandaSenior UX/UI Designer
Apr. 2024 - Mar. 2025Ciudad de México, MéxicoAs a UX/UI team leader, I drove the design of memorable experiences and created innovative, intuitive interfaces that enhanced user interaction. I implemented agile methodologies that optimized processes, ensuring solutions centered on user needs and expectations. I contributed to the creation of various enterprise web platforms, establishing efficient mechanisms for measuring and analyzing both operational and business strategic information. My approach combined creativity and analysis to transform user feedback into high-impact digital solutions. I integrated AI tools into my design processes, reducing delivery times and improving the department’s operational efficiency. I served as a strategic liaison between the development team and business stakeholders, ensuring effective alignment, correct implementation, and a clear, structured presentation of progress and results.
Grupo 2000UX/UI & IT Coordinator
Jul. 2019 - Apr. 2024MéxicoI led the comprehensive implementation of web platforms throughout their entire lifecycle, successfully coordinating the development and design teams. I executed the full redesign of websites for different business units based on user feedback, trends, and competitive audits.
Grupo 2000IT & Design Analyst
Feb. 2016 - Nov. 2019MéxicoI participated as part of the Web Development and UI/UX Design team to update and improve manual processes, migrating them to web-based platforms for internal company use, reducing work time across all involved areas.
Grupo Alazraki KPWeb developer & Designer
Apr. 2014 - Jan. 2016MéxicoI collaborated with the Information Technology and Interface Design team to revamp the Group’s website, resulting in a 40% increase in interaction rates.
BsolucionesWebmaster
Apr. 2011 - Aug. 2014MéxicoI was part of the team responsible for developing both static and dynamic websites for clients in various market sectors.
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