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Work Background
L'OréalBrand Director
Oct. 2024BrasilBrand Director for Lancôme in Brazil
Grupo BoticárioGerente de Marcas/Categoria
Aug. 2023Remoto
Kendo Brands, Inc.Senior Brand Marketing Manager
Mar. 2023 - Aug. 2023São Paulo, BrasilHead of Kendo Brands development and operation in Brazil.
BATLATAM Brand Digital Activation Manager
Jul. 2022 - Mar. 2023São Paulo, BrazilDevelop the digital strategy for new categories for LATAM: - e-Commerce - Social - CRM - SEO - Digital Media
L'OréalGroup Manager Product Development
Sep. 2021 - Jun. 2022Rio de Janeiro, BrasilLong-term innovation/produtc development for the categories: - Suncare (local development) - Anti-ageing (localization from global) - Acne (localization from global) - Hydration/Healing (local development) Product Development end-to-end: concept, formula, pack, communication.
L'OréalDiversity Sponsor
Feb. 2020 - Jun. 2022Rio de Janeiro, BrazilSpeaker at diversity workshops offered to the whole company; Member of the L’Oréal Brasil Diversity Comittee in order to contribute and assist the comoany to build the strategies diversity wise.
L'OréalKey Account Manager
Feb. 2020 - Sep. 2021BrazilResponsible for the 360° customer management and development (both B&M and online) for the brands Lancôme, YSL, Giorgio Armani, Prada, Ralph Lauren, Azzaro, Mugler and Cacharel. - Yearly Business Plan: build sell-in/sell-out/DOH proposal together with the activation/innovation/investment calendar per brand and channel; - Sell-in Montlhy Cycle: sell-out results and forecasts analysis, inventory analysis, sell-in suggestion per sku. Cash to order management: receive, process and syncronize the invoices. Follow-up the billing and delivery; - Long-Term Plan: 3 and 5 year plan P&L and SI/SO/DOH; - Trade activations and partnerships - Visual-Merchandising
L'OréalJunior Marketing Manager
Jan. 2019 - Feb. 2020Rio de Janeiro, Rio de Janeiro, BrazilHead of Urban Decay Cosmetics - #5 make-up brand in Brasil and the leader of eye make-up category. Responsible for all the strategic planning (3 and 5 year P&L), launch plans, 360 marketing plans: PR, Merchandising, Education and Trademarketing. Forecasting for an active portfolio of around 300 SKU. A&P Planning and Controlling. Team of 2 direct reports and 2 matricial reports. Under direct report of L’Oréal Luxe BR Marketing Director and Urban Decay LATAM Brand Director.
L'OréalNew Projects Leader
Aug. 2018 - Feb. 2019Rio de Janeiro, Rio de Janeiro, BrazilStrategic long term (5 year P&L) business analysis through new brands and new go to market strategies. Market Studies and Brand Building: consumer studies (with agencies like Ipsos),deciding what brands to bring, what should be the portfolio, pricing analysis, merchandising and etc. Direct negotiation with the customer on how to build the brands marketing and financial wise. Project Management: engage the stakeholders, ensure deadlines, follow-up on deliverables.
L'OréalAssistant Product Marketing Manager
Feb. 2016 - Aug. 2018Rio de Janeiro e Região, BrasilResponsible for the brands Giorgio Armani, Yves Saint Laurent. Main attributes: Portfolio management; Brand Strategy and Results Management; Build and Manage the Marketing Plan, including: Pillars & Franchises Foster Plan; Launch Plan; Paid Influencers and PR Plan; Eventing Plan; Merchandising Plan; Media Plan - TB, Digital, OOH; Education Plan; Market Analysis and Follow-up through Segmenta Report; Stock Management; Sales Forecast; Marketing Investments Management; Brand P&L Management; Country Goals; Latin-America Goals; Chanel Development and GTM; Guarantee the International Guidelines for the Brand in Brazil; Sell-In and Sell-Out analysis and management; Interface with Trade Marketing, PR , Digital, Merchandising, Demand Planning, Media. Main Projects Sì Turnaround - Relaunch the franchise in Brazil including a complete 360 based on a new price strategy. Results: From N°54 female Fragrance to N°18 in One Year. Big Profit within Big Bottles - Developing the “king sizes” in our main franchises (Acqua di Gio and Code Homme) to increase the profitability of the Brand. Code is the face of Brazil - Launch of Code Profumo and Code Satin in 2016 and Code Colônia and Code Cashmere in 2017, creating a huge franchise for both male and female markets in Brazil, taking adavantage of Brazilians taste for oriental fragrances. Results: Code Homme N°10 Make Market and Code Femme N°15 Female Market.
L'OréalFinance Controller at L'Oréal Luxe Division
Nov. 2014 - Jan. 2016Rio de Janeiro e Região, BrasilBudget and Financial Simulations. Controlling administrative expenses and its coherence to the budgetary natures. P&L controlling, simulations, consolidation and analysis. Sales Forecast Analysis. Financial Analysis. Monthly, Quarter and Year Closing and Reporting. Special Projects.
L'OréalFinance Intern at L'Oréal Luxe Division
Aug. 2013 - Oct. 2014Rio de Janeiro e Região, BrasilMonthly, quarter and year closings. Follow, extract and consolidade all the financial data. Budget and financial simulations. Management of marketing by brand expenses and guarantee Budget limits such as good investments. Financial Analisys and Reports.
GlobosatMarket Intelligence Intern at Rede Telecine
Mar. 2013 - Aug. 2013Av. das Américas, 1650 - Cond. Íon, Bloco 4, Barra da Tijuca, Rio de Janeiro.Pay and Open TV market analysis focused in the market of the Premium Movie Channels. Support the marketing and the programation teams with adhoc analysis that drove strategic thinking and decision making.
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