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Work Background
Related DigitalDirector of IT
Jan. 2025 - Jan. 2026Lead the end-to-end technology transformation of Related Marketing Cloud (RMC), an enterprise-grade AI-powered marketing automation and big-data platform serving top-tier clients in banking, retail and healthcare sectors.
Modernised the legacy architecture into a scalable, cloud-ready platform integrating new data pipelines, automation and microservices.
Implemented structured project governance, Agile processes and SDLC frameworks, ensuring consistent delivery standards, accountability and visibility.
Delivered the platform’s first new product feature in years, launching WhatsApp Business Channel integration and enabling omnichannel customer communication.
Played a key role in achieving a %90 improvement in VOC (Voice of Customer) score.
Led governance improvements, achieving closure of %90,5 of identified issues.
Introduced test automation, CI/CD pipelines and quality metrics across development teams to drive measurable efficiency and reliability.
Designed and initiated AI-based segmentation and recommendation engines, enhancing customer targeting and campaign performance.
Fostered a cultural transformation toward collaboration, innovation and engineering excellence.
TurkcellAssociate Director – Digital Channels (Web & Mobile)
Nov. 2022 - Nov. 2024Directed the enterprise-wide digital transformation of turkcell.com.tr, Superonline, Turkcell mobile app and e-commerce platforms.
• Managed cross-functional delivery teams covering UX, analysis, development and QA.
• Defined and executed the digital roadmap, vendor strategy and delivery governance model.
• Supported organisational restructuring into a lean, product-oriented model.
• Improved platform scalability, user experience, and time-to-market across all digital channels.
TurkcellAssociate Director of IT – Software Development
Sep. 2019 - Nov. 2024Istanbul, Turkey• Leading the Web & Traffic Solutions since July 2023, managing 12 insource and 60 outsource employees, responsible for Turkcell.com.tr and Turkcell Mobile Application, reporting to the Director of Customer and Channel Solutions,
• Managing the Mobile Apps & E-commerce Development & UX Unit between November 2022 and July 2023 with 5 teams consisting of 65 insource and 150 outsource employees, responsible for managing 5 different mobile applications (Turkcell, GNC, Bizce, Platinum, Şirketim), and three different web domains (turkcell.com.tr, Superonline.net, ccsi.com.tr) and e-commerce platform Turkcell Pasaj,
• Building and managing the Residential and TV Solutions Unit’s agile team that consists of 5 teams and 71 employees (analysts, software developers and test engineers) between September 2019 and November 2022,
• Maintaining the company’s effectiveness and efficiency by following, delivering, and supporting strategic plans for implementing technologies,
• Providing direction to managers in various areas and responsible for resource allocation, including budget and personnel,
• Designing, and implementing transformation projects with a focus on surpassing customer expectations, on achieving high quality and on-time delivery ensuring the overall functional quality of the released product on all required platforms and mechanisms. *** Acting as a Portfolio Leader for various projects such as Superbox Plug & Play, TV+ Ready and Super Wifi. *** In addition to the implementation of an intense roadmap with the team, technical incidents were reduced by %83 and T2M was reduced by %40.
TurkcellAssociate Director – Residential and TV Solutions
Sep. 2019 - Nov. 2022Istanbul, Turkey
TurkcellSoftware Development Unit Manager
Sep. 2018 - Sep. 2019Istanbul, Turkey• Managing Contract, Corporate and Dealer Solutions Unit’s analysis, software development and test teams consisting of 65 insource and 250 outsource employees, leading a big transformation project which includes 23 different sub-projects,
• Mainly responsible for the governance, coordination, and leadership of the program (the transition from Ericsson – Emptor telco application to the in-house software called SOL Maya),
• Providing overall guidance and motivation to developers, managing the team iteration and the workload of the team members, reporting directly to the Director of Customer and Channel Solutions,
• Attending strategic business meetings with management and monitoring strategic goals to ensure that progress is made, and the goals are on track to reach the desired outcome by the set deadline,
• Following up of new software development trends and technologies, responsible for the dissemination of new technologies regarding applications. *** With this transformation Project, foreign dependency was eliminated and the company’s Capex Cost was reduced significantly.
TurkcellCRM Solutions Delivery Unit Manager
Sep. 2018 - Sep. 2019Istanbul, Turkey• Managing Contract, Corporate and Dealer Solutions Unit’s analysis, software development and test teams consisting of 65 insource and 250 outsource employees, leading a big transformation project which includes 23 different sub-projects,
• Mainly responsible for the governance, coordination, and leadership of the program (the transition from Ericsson – Emptor telco application to the in-house software called SOL Maya),
• Providing overall guidance and motivation to developers, managing the team iteration and the workload of the team members, reporting directly to the Director of Customer and Channel Solutions,
• Attending strategic business meetings with management and monitoring strategic goals to ensure that progress is made, and the goals are on track to reach the desired outcome by the set deadline,
• Following up of new software development trends and technologies, responsible for the dissemination of new technologies regarding applications. *** With this transformation Project, foreign dependency was eliminated and the company’s Capex Cost was reduced significantly.
TurkcellCRM Solutions Unit Manager
Dec. 2015 - Sep. 2018Istanbul, Turkey• Responsible for Software delivery, budget, and vendor management of all Turkcell and Superonline's CRM, Call Center, Dealer, and Corporate Applications,
• Leading an insource business analysis team of 52 and an outsource team of 400, managing important projects such as 4.5 transition project, Turkcell Secure Digital Signature project, Turkcell Cloud Portal project, Retail Digital Transformation Project SAP IS-Retail & Hybris B2B,
• Developing, implementing, and maintaining processes, procedures and templates for the BA practice, collaborating with Project Managers and other teams to align the BA Practice with the Tukcell’s mindset and project delivery framework. *** Thanks to the Secure Digital Signature project, company achieved annual financial gain of 45M TL, annual 3M kWh energy and annual savings of 15k trees.
TurkcellAnalysis Unit Manager – CRM Solutions
Dec. 2015 - Sep. 2018Istanbul, Turkey• Responsible for Software delivery, budget, and vendor management of all Turkcell and Superonline's CRM, Call Center, Dealer, and Corporate Applications,
• Leading an insource business analysis team of 52 and an outsource team of 400, managing important projects such as 4.5 transition project, Turkcell Secure Digital Signature project, Turkcell Cloud Portal project, Retail Digital Transformation Project SAP IS-Retail & Hybris B2B,
• Developing, implementing, and maintaining processes, procedures and templates for the BA practice, collaborating with Project Managers and other teams to align the BA Practice with the Tukcell’s mindset and project delivery framework. *** Thanks to the Secure Digital Signature project, company achieved annual financial gain of 45M TL, annual 3M kWh energy and annual savings of 15k trees.
TurkcellTechnical Analysis Team Manager
Dec. 2011 - Dec. 2015Istanbul, Turkey• Leading the business analysis processes of Call Center and Corporate Sales Solutions departments’ projects, managing a huge transformation project (transformation from Siebel solutions to an insource software called Maya),
• Responsible for reconstructing this project from scratch including requirement analysis, software development, rollout, and production stages, • Managing an analysis team of 9 and partnering with Project managers and business stakeholders to develop and communicate the product roadmaps,
• Developing and maintaining forward-thinking roadmap aligned with the corporate strategy for product development. *** With this transformation project, which was completed in 11 months, company gained 245K € operational maintenance profit and 10M $ Capex (yearly).
TurkcellTeam Manager – Call Center & SFA Solutions
Dec. 2011 - Dec. 2015Istanbul, Turkey• Leading the business analysis processes of Call Center and Corporate Sales Solutions departments’ projects, managing a huge transformation project (transformation from Siebel solutions to an insource software called Maya),
• Responsible for reconstructing this project from scratch including requirement analysis, software development, rollout, and production stages, • Managing an analysis team of 9 and partnering with Project managers and business stakeholders to develop and communicate the product roadmaps,
• Developing and maintaining forward-thinking roadmap aligned with the corporate strategy for product development. *** With this transformation project, which was completed in 11 months, company gained 245K € operational maintenance profit and 10M $ Capex (yearly).
TurkcellSenior Technical Analyst
Dec. 2007 - Dec. 2011Istanbul, Turkey• Conducting business analysis and design studies for implementation of Siebel Outbound Operations Module and E-mail Module and Call Center Implementation in Turkcell,
• Generating demand for specified requirements, transferring, and monitoring the requirements of the business units to the IT team, participating in activities and meetings related to the products and processes,
• Responsible for completion of discovery, analysis, UAT, and roll-out steps by working with an Italian integrator company throughout the project.
TurkcellSoftware Test Leader
Apr. 2005 - Nov. 2007Istanbul, Turkey• Building a test strategy for the implementation and customization of Siebel Sales for Automation and Incentive modules project,
• Incorporating the most optimal approach to testing the solution covering requirements for both functional and non-functional areas,
• Leading insource and outsource testers along with the HP’s Test team in India (total of 26) to build and execute the right level of testing,
• Participating in project meetings to update the stakeholders about QA progress, following up the execution processes and preparing report to the senior management.
Solventas Teknik Depolama A.S.Software Engineer
Nov. 2001 - Apr. 2005Kocaeli, Turkey• Responsible for the software development life cycle processes such as development, analysis, design, testing and implementation of warehouse and order management system applications of the company by using Java programing language.
AccentureSoftware Engineer
Jan. 2001 - Oct. 2001Frankfurt, Hesse, Germany• Responsible for developing an application that provides access to banking applications from a single point, coding the crypto algorithm in Java that will keep passwords locally in an encrypted format.
Mor YazılımSoftware Engineer
Jan. 1999 - Dec. 2000Istanbul, Turkey• Designing developing an application with Java that will enable e-commerce to be done offline, implementing modules in Alcatel BELL's Object-Oriented Modeling projects of telephone exchanges with C++ and transforming Chill Codes to C++.
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