Saniya Vardak

Global Marketing Lead @Beyond Presence

Growth HackerMarketing DirectorAdvisorASOMarketing Analytics ManagerCopywriterCreative ProducerDigital Ads ManagerInfluencer Marketing ManagerSEO ManagerSMM ManagerContent ManagerCommunications ManagerBrand Marketing ManagerConsultingMarketing

I am a Growth and Performance Marketing leader with deep experience scaling global B2C apps across fintech, mobility, marketplaces, AI, language learning, and social platforms. Over the past several years, I have led user acquisition, product-led growth, lifecycle marketing, creative strategy, and analytics foundations for high-growth companies including Wise, Wolt, Deel, Lingvist, Muzz, and Beyond Presence. My experience spans Europe, MENA, APAC, North America, and LATAM, giving me a strong understanding of regional dynamics, corridor economics, localisation, and global scaling frameworks. I have built and led multi-channel growth engines across Meta, Google, TikTok, Apple Search Ads, influencer ecosystems, affiliates, SEO, ASO, and product-driven loops. I’m both strategic and very hands-on, equally comfortable defining growth strategy with founders as I am building campaigns, dashboards, experiments, and activation flows myself. Key Achievements • Reduced CAC from 150 USD to 12 USD for a global consumer app while increasing female users, iOS share, and subscription conversions • Increased subscription conversion by over 20 percent through funnel refinement, onboarding improvements, and creative optimisation • Scaled real-time AI platform 45 percent month-on-month in signups and revenue by building the entire acquisition engine from scratch • Improved retention by 15 percent and reduced churn by 10 percent for a multi-country delivery app using lifecycle and segmentation strategies • Strengthened unit economics at Wise by improving KYC conversion, corridor-level acquisition efficiency, and funnel visibility • Built full-funnel growth systems across paid, organic, product-led growth loops, lifecycle, referrals, influencers, and partnerships • Managed multi-million euro quarterly budgets across global markets with strict CAC, LTV, and payback requirements • Developed localisation and creative frameworks that scaled across Europe, MENA, APAC, and LATAM • Built analytics foundations using MMPs like Adjust and Br

People also viewed

Henrik Bergman

Head of Business Operations, BU Defense Systems @INDRA

B Couv

Na @NA

Christopher Mucha

Account Executive @AON

Complaint Resolution SpecialistService Quality ManagerCustomer Retention Specialist+10 tags

Alejandro Serna

Sr. Associate Business Analyst @KPMG

CryptoSoft Skills TrainerMechanical engineer+9 tags

Meagan Ferris