FindMyKidsSenior Product Manager, B2C, Web Development, Product Analysis, CustDev Research
Sep. 2018 - Sep. 2021Achieved a 18% MoM revenue growth by using customer behavior analytics, conducting A/B tests and making data-driven decisions to optimize B2C product positioning strategy, leveraging tools like Google Analytics and customer segmentation frameworks. Developed B2C SaaS product for the pet industry by collaborating with Hardware and Mobile development teams, conducting 50+ (CustDev) interviews to understand user needs, and applying JTBD framework to guide product development. Acquired 10+ major clients on a B2B web platform by identifying specific growth opportunities and client needs, and creating tailored roadmaps for each client, using the OKR framework to align client objectives with product goals.