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Strategic thought leadership role for an e-commerce with AI Innovation. IIM-IIT Dropout
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Work Background
MoglixSenior Director of Product Management
Apr. 2024
MoglixDirector Of Products
Apr. 2021 - Mar. 2024Noida, Uttar Pradesh, IndiaMoglix is an e-Commerce company towards B2B procurement & of industrial supplies.
I am responsible for:
1. Owning Moglix.com across all platforms - PWA, App and Desktop and spearheaded to drive 200% growth in SEO and Revenue (by improving conversion, reducing bounce rate & enhancing experience across user journey - sign up/ product page/ listing page/ personalization for repeat users). Also improved system efficiency by 3X through automations for Catalogue & Operations Management Products.
2. Launched Moglix.ae , Digital arm in UAE as part of International expansion strategy
3. Introduced Brand Ad Monetisation platform, contributing 15% of the revenues within 6 months of launch.
4. Transformed Lead generation platform by introducing AI based lead conversion probability model for lead prioritisation, integrating across channels and real time performance monitoring.
MoglixAssociate Director of Products
Dec. 2020 - Mar. 2021Noida, Uttar Pradesh, India
MagicbricksChief Manager of Products
Mar. 2019 - Dec. 2020Noida Area, IndiaMagicbricks is India's No.1 Online Property marketplace to buy, sell, and rent residential and commercial properties. I am responsible for:
1. Handling content & data oriented core products of Magicbricks to ease discoverability of info relevant to user for decision making. Analytically data corrected & collected to build accurate models relevant for the industry.
2. Launched City Locality search page, detail pages & Builder landing, search and detail pages for enhancing user experience and better seo. Quicklinks here:
City Localities Search page - https://www.magicbricks.com/localities-in-Ahmedabad
Locality Detail page - https://www.magicbricks.com/Whitefield-in-Bangalore-Overview
City Builders Landing page - https://www.magicbricks.com/developers-in-Kolkata
City Builders search page - https://www.magicbricks.com/Real-estate-property-builders/builder-in-Mumbai
Builder Detail page - https://www.magicbricks.com/TATA-Housing-Development-Company-Ltd.-buid-4d423635323230
3. Collaborate with Research team to re-launch PropIndex; a residential India market report.
Roundedleaves.comCo-Founder
Dec. 2017 - Feb. 2019IndiaCo-Founded a company to provide plants to corporates to boost greenery & office employees morale
ExponentialSenior Product Owner
Sep. 2017 - Mar. 2019Noida Area, IndiaExponential is an Ad-Network that transforms the way Brands interact with their users & audiences using Contextual Behavioral Advertising. I have worked on:
• Developed a new product, URL Pixel Mapper to prepare the pixel mapping files for campaign optimization
• Introduced new features for Google Trending tokens classifier and AI based vocabs generator
• Introduced new algorithm for classification through meta data analysis resulting in not only 10% more mapped traffic but also more granular results for 15% traffic
• Strategize the publisher data value report for measuring the data impact of content of publisher site through breadth & depth of the topics
• Worked as Data Scientist to derive data patterns to make client specific models
ExponentialLeadership Team Member
Jan. 2017 - Mar. 2019Noida, Uttar Pradesh, IndiaMember of a 3 members leadership core team responsible to build a great culture for the organisation. Led strategic and employee motivational activities to make the company a Great Place to Work in 2019.
Advertije.comCo-Founder
Aug. 2016 - May. 2017IndiaCo-Founded an advertising startup to show all relevant advertisements by a client at one place
Bookaura.comCo-Founder
Apr. 2014 - Feb. 2016Noida Area, IndiaCo-Founded a start-up to have a dynamic library by Corporates for their employees where on subscription basis an employee can read as many book and any book as per one wish.
ExponentialProduct Owner
Sep. 2013 - Aug. 2017India• Liaising with the onshore Business team in London, UK to drive sales needs and working closely with Engineering, sales and support teams to ensure revenue and customer satisfaction
• Product Prioritization, Requirement Analysis, Effort Estimates, Design, Development, Implementation, Support and Manage product releases through Agile/Scrum based framework
• Manage the Core product, TopicTree, a hierarchical keyword based product using NLP & text mining. This is used across the organization in many other products for effectively targeting ad campaigns
• Defined product strategy and roadmap to develop Go To Market features resulting in Topics count increase from 13K to 27K and Vocabs count increase from 300K to 650K in product in last 4 years
• Delivered business results of increasing behavior count from 150 mln to 275 mln resulting in increase in mapped traffic rate from 35% to 63% through strategic insights by data analytics
• Rolled out two new verticals for Society & Culture and Brand Directory for more advertiser specific solutions. • Rolled out the multi-lingual support of the product for expanding the business globally
• Automated 15+ operational activities and tasks which increased system efficiency & effectiveness by 50%
• Developed leading performance indicators, metrics and reports for business processes and plans
ExponentialProduct Analyst
Sep. 2011 - Aug. 2013Noida Area, India• Researching on Core product of the company, TopicTree using Google Adwords & Data Analytics
• 3rd Party data partner mappings with DMPs to use their analyzed data for user targeting
• Developing effective strategies to improve web traffic behavior mapping for various publishers client websites
• Strategize an Artificial Intelligence (AI) based algorithm to suggest & enhance Browser, Device & OS components from User Agent String for effective ad campaign targeting
• Behavioral profiling & targeting of online users by data mining & contextualizing online web data
• Identify data and analyze to define a solution required for the business problem
Estee Advisors Pvt LtdAlgo Trader & Quantitative Analyst
Apr. 2010 - Sep. 2011Gurgaon, India• Understanding Stock Markets, Processes and the Systems
• Setting and analyzing real time risk – return adjusted parameters for the High Frequency Algorithmic Trading of derivatives • Coordinating with the Strategy and Technology teams for defining rules
IBMAssociate System Engineer
Aug. 2007 - Apr. 2008Gurgaon, India• Understanding the Client’s requirements for technical systems • Application Development and Maintenance • Designing and defining reports of the Functional and Technical systems
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