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Work Background
Head of Strategy – East Africa
Umoja SoundsHead of Strategy – East Africa
Nov. 2021 - Jun. 2022Dar es Salaam, TanzaniaUmoja Sounds is a collection of industry production pacesetters with more than 20 years’ experience each, who aim to improve skills and professionalism, share knowledge, inspire, and raise entertainment industry standards through uniquely collaborative and empowering audio/ video creation experiences. Main Duties and Responsibilities: • Integrating business strategy and internal working methodology to a preexisting work framework • Envisioning the engagement journey for primary partners and end users • Formulating internal and external communication and business mechanisms and practices • Fostering stakeholder engagements across East Africa • Forging strategic partnerships Achievements: • Was instrumental in the success of an East Africa business tour that covered 5 countries • Increased network of strategic partners across East Africa • Compiled guidelines for transition from informal to formal work
Building HR & Service Manager – Tanzania
Undisclosed (Property Management)Building HR & Service Manager – Tanzania
Oct. 2019 - Dec. 2021Dar es Salaam, Tanzania, East AfricaMain Duties and Responsibilities: • Built HR systems and policy • Outsourced and managed service providers, and clients • Handled procurement services • Handled systems development and process automation expertise • Handled capacity building initiatives • Managed quality control • Handled communications and relationship management Achievements: • Brought on board unique strategic partners focused on long term property systems maintenance • Achieved a 100% employee retention over 2 years • Reduced outstanding client debt by 33% • Responsible for increased monthly service receivables by 20% on average (612,000 USD annually)
Organizational Communications and Strategy – Tanzania
FreelanceOrganizational Communications and Strategy – Tanzania
Nov. 2016Dar es Salaam, Tanzania, East AfricaIn my role, I am co-developing/leading the development of an online and app based wellness platform, spearheaded the Mandugu Digital Talent Development project along side Ambrose "Dunga" Akwabi, and am consulting with a first ever Furniture Fair focusing on artisanal furniture design and manufacture. I managed and coordinated skills development initiatives with partner organizations, and handled campaign, communication, PR, and CSR initiatives for clients. My responsibilities also included stakeholder engagement, coordinating and managing audio recording products for NGOs and corporates (including IVR and phone-based educational content), creating targeted solo and multi-character content, and leveraging my network of creative experts. Additionally, I facilitated connections between corporate professionals through recommendations and introductions. Main Duties and Responsibilities: • Managing and coordinating skills development with partner organizations • Handling campaign and communication initiatives • Handling PR and CSR initiatives on behalf of clients • Handling stakeholder engagements in various projects • Coordinating and managing audio recording products for both NGOs and corporates, such as IVR and phone-based educational dialogues/dramas • Creating solo and multi-character content based on targeted client messaging goals • Tapping into my network of creative experts, including writers, editors, voice actors, and vocalists • Connecting corporate and other professionals in my network via recommendations and introductions Achievements: • Completed all projects within expected timelines • Built a solid network of trusted strategic partners with impressive work ethic • Maintained a 6-year ongoing relationship with a multi-national IVR technology organization that helped people improve their lives through sharing information leading to better decision-making
Owner/ Director
Sweetpea Artisanal Foods & Catering (formerly Sweet Rebel Home Bakes Cafe)Owner/ Director
May. 2013Owner/operator of a specialty Bakery and Organic Product shop catering to customers of The Slipway and residents of Dar es Salaam. Our aim is to give our customers access to high quality natural and organic products and artisanal and other bread and baked products made with quality and natural goods. We strongly promote Tanzanian grown and produced goods. As far as the food went, Home Baked is our goal. Seriously tasty and high quality baked goods, breads, cakes, tarts, cookies and more. We focussed on artisanal cooking and baking. We also specialised in gluten free products. Created two entrepreneurial ventures from inception to fruition Developed and executed business plans Developed all Branding, Marketing, PR and Communications Recruited and trained staff Maintained all internal and external relationships
Director of Operations & Business Development – Tanzania
Trinity Pro-Motions LtdDirector of Operations & Business Development – Tanzania
Jan. 2008 - Sep. 2017Dar es Salaam, TanzaniaMain Duties and Responsibilities: • Devised strategies, policies and long-term plans relating to partner and client acquisition • Managed the company's programs and projects • Executed fiscal design and management of organisational and project tools • Managed volunteers and project staff, coordinated, and liaised with consultants, and partners • Documented and evaluated all projects and programs • Created and sustained partnerships with venues, promoters and organizations • Promoted and publicized programs and projects • Recruited, trained & managed permanent and project staff • Navigated social context issues and practicalities of advocating and planning cultural programs • Designed and executed appropriate social media tools incorporating SEO for promotion and marketing, including for a main retainer client in the Telecom sector in Tanzania • Worked with and across teams on strategic planning and execution • Managed multiple projects successfully Achievements: • All marketing and promotional activities were achieved within budget • Key partnerships were realized through B2B sales strategies • 100% success introducing B2C sales strategies for some services • Grew the business annual revenue from 60,000 USD to 150,000 USD • Built company from a solo consultancy to a company with 10 employees and multiple national and international repeat and retainer clients
Country Coordinator/ Program Manager – Tanzania
Music Mayday Tanzania DSM, TanzaniaCountry Coordinator/ Program Manager – Tanzania
Nov. 2003 - Nov. 2008Dar es Salaam, TanzaniaMoved from Project Coordinator to Country Coordinator/Program Manager at Music Mayday, focusing on youth development through cultural activities. Engaged thousands of youth (ages 12-27) and partnered with KIWOHEDE to train marginalized girls, and Dance4Life to reduce HIV/AIDS stigma through music and dance. Main Duties and Responsibilities: • Planned and implemented creative programs, communications, campaigns, capacity building, and research activities. • Supervised, monitored, evaluated, and scaled all program activities. • Managed project interfaces, dependencies, and budgets. • Built and maintained relationships with government, NGOs, media, and youth groups in Tanzania. • Coordinated monthly training sessions. As Country Coordinator: • Established office premises, staffing, and training. • Managed administrative, program, and support staff. • Launched local and international projects on schedule. • Formed a Steering Committee, Board of Directors, and stakeholder networks. • Built brand awareness and media relationships across Tanzania. Achievements: • Developed strategic partnerships with government regulatory bodies. • Grew the volunteer base from 0 to 500+. • Raised over $120,000 annually from international and local sponsors. • Increased audience attendance from 13,000 in 2004 to 40,000 in 2008.
Project Coordinator
Music Mayday Tanzania DSM, TanzaniaProject Coordinator
Nov. 2003 - Jun. 2006Dar es Salaam, TanzaniaCoordinated the set up of the organisation activities including office, staffing, volunteers and trainers. Ran logistics for several workshops and public concerts held in several locations around Tanzania Researched and identified board members
Media & PR Consultant
Freelance Consultancy DSM, TanzaniaMedia & PR Consultant
Jan. 1999 - Jan. 2002Dar es Salaam, TanzaniaWas the Subeditor and Trainer for :The African" Newspaper Monitored and evaluated the Business Online Job Fair, a 2-day symposium and job fair, held in Dar es Salaam in 2002. Worked on various publication projects as a writer, editor and graphic designer. Coordinated various events for NGOs, INGO, IOs, non-profit, corporate and private clients such as "Copyright as a Tool for Music Industry Development" a 2-day workshop for local musicians of all genres for UNESCO

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Creative Economy Consultant, East Africa
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Creative Industry & Music Sector Specialist
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