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Work Background
webkeyzUX Research Unit Lead
Jan. 2023- Designed and standardized UX research frameworks, ensuring high-quality insights across all projects.
- Created and packaged scalable research services including usability testing, user interviews, and market analysis.
- Mentored design and product teams on research methodologies and best practices.
webkeyzSenior User Experience Designer
Jun. 2019 - Dec. 2022Cairo, Egypt- Led end-to-end user-centered design processes, from research and ideation to wireframing, prototyping, and usability testing.
- Facilitated design sprints and ideation workshops, fostering collaboration between UX, UI, product, and engineering teams.
- Integrated data analytics and heatmaps to guide design decisions and improve product performance.
- Created detailed information architectures, taxonomies, and user flows for complex digital products, improving navigation and usability.
- Conducted heuristic evaluations and usability reviews to ensure design quality and adherence to best practices.
- Partnered with stakeholders to translate research insights into actionable product strategies.
webkeyzUser Experience Designer
Feb. 2015 - Jun. 2019- Conducted user interviews, competitive analysis, and usability testing to validate design decisions.
- Developed personas and journey maps that communicated user needs to stakeholders and guided design priorities.
- Produced low- and mid-fidelity wireframes to visualize interactions and flows before development.
- Collaborated with developers, UI designers, and QA teams to ensure accurate implementation of UX designs.
- Led UX troubleshooting sessions to identify and resolve usability issues before and after launch.
robusta studioiOS Developer
Nov. 2013 - Dec. 2014Egypt- Designed and developed iOS applications using Objective-C and Swift.
- Collaborated with designers to translate UX/UI concepts into functional applications.
- Optimized application performance, improving load speed and responsiveness.
- Conducted testing to ensure cross-device compatibility and user satisfaction.
- Delivered app updates and enhancements based on user feedback and analytics.
webkeyzMobile Applications developer
Apr. 2011 - Dec. 2013EgyptBuilt cross-platform mobile applications using Objective-C and Appcelerator Titanium. - Developed interactive iBooks and mobile content for educational and commercial use.
- Integrated third-party APIs to enhance functionality.
- Collaborated with UX teams to align product interfaces with research findings.
- Reduced load times by 20% through performance optimization.
webkeyzRich Internet Applications Developer
Apr. 2010 - Apr. 2011Egypt- Developed interactive, rich internet applications using ActionScript 3, delivering engaging and dynamic user experiences.
- Utilized Adobe Flash Professional CS4, CS5, and Adobe Flash Builder to design and implement high-performance multimedia applications.
- Collaborated with designers to ensure visual consistency and user-friendly interaction flows.
- Created custom animations and interactive features to enhance usability and product engagement.
- Participated in agile development cycles, contributing to iterative improvements and rapid prototyping.
Raya HoldingMarketing Executive - Intern
Mar. 2010 - Apr. 2010Egypt- Conducted and analyzed customer satisfaction surveys to identify improvement areas.
- Assisted in planning and executing marketing campaigns.
- Collaborated with sales teams to gather market intelligence and consumer insights.
- Supported brand positioning strategies with research-based recommendations.
- Created presentations and reports for senior management.
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