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Work Background
10x10Brand Manager
Jun. 2021 - May. 2024Lagos, Nigeria• Analyse brand positioning and consumer insights
• Translate the brand elements into plans and go-to-market strategies
• Manage the marketing team on brand initiatives
• Establish performance specifications, cost and price parameters, market applications and sale estimates
• Measure and report performance of all marketing campaigns and assess KPIs and ROI
• Monitor market trends, research consumer markets and competitors’ activities
• Communicate and negotiate with stakeholders
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Device innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
AAIC HoldingsRetail Consultant
Jun. 2021 - May. 2024o Mobilised the new 10x10 store: outfitting work, staff hiring, training, implementing the necessary systems (payment, data tracking) o Developing business strategies to raise their customers’ pool, expand store traffic and maximise profitability o Meeting sales goals by training, motivating, mentoring and providing feedback to sales staff o Ensuring high levels of customers satisfaction through excellent service o Completing store administration and ensuring compliance with policies and procedures o Maintaining outstanding store conditions and visual merchandising standards o Reporting on buying trends, customer needs, profits etc o Proposing innovative ideas to increase market share based on the data and information from the store. o Conducting personnel performance appraisals to assess training needs and build career paths o Dealing with all issues that arise from staff or customers (complaints, grievances etc) o Start up, design, schedule and growth of Instagram account
o Marketing plans and Promotional activities both online and offline
o Planning of regular market activations, school pop-ups to promote wholesaling, distributorship, awareness and sales.
o Organising CSR events to empower stylists and and salon owners
Canary Yellow Retail ConsultChief Executive Officer
Jan. 2020Lekki phase one
Sylvia's Kids SalonFounder
Oct. 2018LagosWe are a modern kids hair service boutique dedicated to providing the best service for our clients both big and small. Our Children-friendly stylists are trained to provide a comfortable atmosphere while styling and cutting your child's hair with patience and speed. Sylvia's Kids Salon is the top salon for children as we use hair-care products that are suitable for children and safe. We take appointments to ensure that you and your child(ren) don't experience a wait time for services. Adults are also welcome to get their hair done as well, but our primary focus are our children. At Sylvia's Kids Salon, we are committed to providing quality services at affordable prices.
Miniso NigeriaProduct Manager
Sep. 2017 - Oct. 2018Lagos• Analyzing the marketplace and design product strategy based on product range
• Searching for and capitalizing on new product opportunities • Managing positioning and branding for the product range
• Developing product launch events
• Managing new products projects from start to end
• Understanding the marketplace and customer needs in order to advice in product development • Working closely with the sales and marketing departments to develop sales and marketing strategy
• Work collaboratively with Sales, R&D, Marketing and the Finance business units to forecast inventory requirements
INGLOTBrand Manager
Jan. 2017 - Sep. 2017Palms Malls, lekki, Lagos, Ota and Enugu Nigeria- Maintaining Store Brand Quality
- Ordering of Stock in due time
- Grooming of Staff - Ensuring Store Discipline and compliance with policies and procedures
- Ensuring Staff maintain excellent sales services
- Developing and coordinating marketing campaigns and sales activities to provide visibility for the brand
- Analyzing Sales Figures
- Coordinating the distribution of Inglot Products to interested vendors
- Representing the Brand at Management Meetings
- Supervising Inglot Nigeria Social Media Posts e.t.c
Hackett LondonMerchandise Planner & Buyer
May. 2014 - Dec. 2017Nigeria1.SALES ANALYSIS
2.STOCK MANAGEMENT/CONTROL
3.TURNOVER FORECAST
6.VISUAL MERCHANDISING
7.BUSINESS REVIEW ANALYSIS
8.BUDGET REVIEWS
9.PLANNING & BUYING OF MERCHANDISE FROM HACKETT (LONDON)
LacosteBrand Manager, Merchandise Planner & Buyer
Dec. 2013 - Sep. 2017The Palms Lekki & Ikeja City MallPLAN FOR THE STORE - look and feel, props, mannequins, display units, e.t.c
SALES ANALYSIS
VISUAL MERCHANDISING INVENTORY & STOCK MANAGEMENT
BUYING OF MERCHANDISE FROM DEVANLEY (LACOSTE - PARIS)
ANALYSIS OF MARKET - Trends, forecasts, KPIs, e.t.c. TURNOVER FORECASTS
BUDGET REVIEWS
GLOBAL MARKETING
HUGO BOSSBrand Manager, Merchandise Planner & Buyer
Dec. 2012 - Sep. 2017The Palms. Lekki LagosHandling customers expectations
Merchandising
Customer service training
General upkeep of the store
Salaries, hiring, accounting, etc. Buying from Zurich
Inventory and stock management
Analysis of customer behavior and how the Nigerian market responds to the brand
Persianas RetailMulti-Brand Manager
Dec. 2012 - Sep. 2017THE PALMS. LEKKI. LAGOSMANAGE THE FOLLOWING BRANDS IN NIGERIA
- HUGO BOSS
- LACOSTE
- HACKETT
- THE MIX (Multi-brand Store) Key Accountabilities - Achieve targeted sales for respective brands
- Improve gross margins
- Improve footfall conversion for respective brands
- Adherence of visual standards as per brands requirements
- Improve stock turns for respective brands
- Approve Assortment planning
- Enhance Brand promotion and marketing activities - Build and maintain relationships with key personnel of licensees, principals, etc Supervisory Activities - Monitor OTB calculation done by buyers
- Ensure proper assortment planning and inventory budgeting by buyers
- Ensure proper allocation of merchandise based on sales trends and demand
- Plan customer loyalty programs and merchandise return from stores to warehouse
- Ensure customer surveys are undertaken and implemented across stores
- Ensure proper equipment and fixture planning for new stores
- Ensure that visual standards are communicated and implemented across stores - Visits stores regularly and understand key issues with brands
- Meet few customers to gain first hand understanding of brand performance, services, etc
- Communicate issues to Merchandise manager and plan course of action
- Ensure regular training is provided to buyers, operations team, visual merchandiser, etc - Undertake sales forecasting and monitoring of inventory levels across brands
- Undertake pricing activities for brands based on pre-defined mark-ups
- Participate in setting sales targets for specific brands
- Implement marketing, cross selling activities and media planning activities for advertising - Provide inputs to merchandise manager for improving brand performance - Build and maintain relationship with external agencies including suppliers, principals, show sponsors, magazine editors, etc
- Undertake problem solving activities related to asst. brand managers and buyers
- Assist projects manager and provide inputs for new store opening
InditexFloor Manager
Nov. 2011 - Nov. 2012Silverbird. Victoria Island
Balosh Integrated ServicesStrategy and Business Development Manager
Oct. 2010 - Nov. 2011Lagos
DDB LagosNYSC Corper
Dec. 2009 - Sep. 2010
PC WorldCustomer Service Team Lead
Sep. 2005 - Oct. 2008Sheffield, United Kingdom
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