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Work Background
Nahum DataCo-Founder
Nov. 2024Mexico City, MexicoAt Nahum Data, I lead the strategic development and operations of a boutique research firm that empowers businesses to make data-driven decisions through actionable insights. We specialize in transforming complex data into clear strategies for growth, innovation, and market positioning. As Co-Founder, I oversee: Business Strategy & Operations: Defining the company’s vision, growth roadmap, and service innovation, ensuring scalable operations across industries. Research Direction: Designing and supervising market, industry, and competitor research using advanced tools with a focus on precision and insight depth. Client Relations & Growth: Leading high-value client engagements across Mexico, the US, and Latin America, including projects for consumer goods, real estate, and technology firms. Product Development: Expanding Nahum Data’s service portfolio into AI-driven automation, lead generation, and competitive intelligence dashboards. Team Leadership: Managing research analysts and training them in data interpretation, storytelling, and business insight formulation. Our Mission: To make high-quality market intelligence accessible and actionable for businesses of all sizes, helping them dominate their markets with clarity and confidence.
Elementos: Destilado de PulqueHead of Operations
Jun. 2024 - Sep. 2025Miguel Hidalgo, Mexico City, MexicoAt Elementos we are revolutionizing the Pulque market in Mexico with our socially and environmental focused craft pulque spirits. Our purpose is to promote Mexican culture and heritage through Pulque, Mexico's old-forgotten original alcoholic beverage. This is being done at Elementos with innovation, and attention to every detail in the distillation and production process, ensuring that every bottle is up to the high-quality standards that we set out to live up to.
Elementos: Destilado de PulqueFounder
Jun. 2024Miguel Hidalgo, Mexico City, MexicoAt Elementos we are revolutionizing the Pulque market in Mexico with our socially and environmental focused craft pulque spirits. Our purpose is to promote Mexican culture and heritage through Pulque, Mexico's old-forgotten original alcoholic beverage. This is being done at Elementos with innovation, and attention to every detail in the distillation and production process, ensuring that every bottle is up to the high-quality standards that we set out to live up to.
InfomineoBusiness Research Analyst
Oct. 2023 - Jun. 2024Mexico City, MexicoMy role as a Business Research Analyst was based on supporting Infomineo's clients, working as a thought partnet to deliver high-quality insights based on their research needs. Some of the projects I worked on include: - Supporting an infrastructure mega project in the Middle East with a benchmark analysis of the entertainment industry in several major tourist destinations around the world. - Benchmarked financial regulations and regulatory agencies around the world to help our client, a major financial regulatory entity in The Middle East, and delivered key insights to help improve their enforcement action and regulatory oversight. - Analysed how companies in the client's industry are applying AI, to then recommend how they can apply AI into their internal operations. The research included primary and secondary research, benchmarking and talking to AI providers, creating internal AI policies and guidelines for the client, conducting a survey for insights into the internal use of AI in the client's company, and conducting a financial forecast of the AI solution to be implemented. - Worked with a client on a research project on the Customer Success Industry, to help them decide whether opening a business line of Outsourced Customer Success for software companies is a financially sound idea based on external factors analysed in the market and their own capabilities. The research included a pain point analysis of potential competitors in the industry, to identify insights into current market needs; the research included both interviews with industry experts, and desk research for comparison and benchmarking,
UnDosTresStrategy Research Analyst
Apr. 2023 - Jun. 2023Mexico City, MexicoWorked in a 3 month project, where I was tasked with doing market research to develop an international expansion strategy for the company. This included: - Understanding the FinTech industry in Latin America, including the market dynamics, players, opportunities and risks. - Researching every country in LATAM to undertsand the market potential for the company in each of the countries. - Market sizing based on my research to find the TAM on each country. - Developing strategies and finding opportunities for the company. - Working with the category team to understand the company, its capabilties, and potential.
LeadsphereSales Research Analyst
Aug. 2022 - Mar. 2023Mexico City, MexicoDuring my time in Leadsphere as a Commercial Analyst, I was able to gain knoweldge and understanding of the e-commerce dynamics in Mexico and the USA. My responsibilities included: - Lead generation and tracking. - Cold-calling & sending emails to get new clients. - Developing proposals for potential clients. - Doing research into the ecommerce market in Mexico and the United States.
Sunpeed BajaMarket Research & Sales Manager
Jun. 2022 - Oct. 2023La Paz, Baja California Sur, MexicoWorked as Sales Manager in the bike store Sunpeed Baja, my responsibilities included: - Setting sales objectives and timeframes. - Researching latest trends in the business. - Delivering weekly research reports on the bike industry. - Keeping track of sales KPIs. - Developing marketing strategies to increase sales. - Proactively seek new business opportunities and clients for the store. - Organizing events such as races and team sponsorships to increase brand awareness as well as market penetration. - Managing inventory. - Developing supplier relationships and constantly improving the procurement process.
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