I am a research-driven strategist with experience across market intelligence, competitive analysis and data-based decision making. Throughout my career I have worked with companies in Mexico, the US, the Middle East and Latin America, helping them understand markets, map competitors, identify opportunities and make informed strategic decisions.
As Co-Founder of Nahum Data, I lead strategy, operations and service development for a boutique research firm, designing methodologies for industry, competitor and consumer analysis across multiple sectors. I have managed high-value clients, developed new research products and trained analysts in data interpretation and storytelling.
Before launching my firm, I worked in business research roles for organizations including Infomineo, UnDosTres and Leadsphere, delivering global benchmark studies, expansion analyses, market sizing models and insights for sectors such as fintech, entertainment, regulation, AI adoption, consumer goods and real estate.
I also have operational leadership experience as Head of Operations at Elementos, a premium artisanal spirits brand, where I oversaw production, quality control, marketing activations and brand strategy.
My academic background includes a Bachelor’s in Global Business (ITESM, 93 GPA) and a visiting program at Columbia University, where I earned a 4.08 GPA and received recognition for academic distinction.
Across all roles, my strength is transforming complex data into clear, actionable insights that support smart decisions, business growth and strategic clarity.More...